VP, Director of Domainmonster.com
The £1BN Group is a web hosting, email and domain name registrar with more than 1.5M customers and 7M+ domains under management, holding market leading positions in the UK and Germany. Brands include 123-reg.co.uk, heartinternet.co.uk, domainmonster.com, df.eu, hosteurope.de, hosteurope.es, webfuson.co.uk
Seconded from GM role to oversee brand revitalisation and brand strategy for Domainmonster.com. Responsible for ensuring that the products and services align with and enhance the future brand’s architecture.
- Contributed significantly to definition of Group’s overall brand architecture and long-term growth.
- Developed three-year strategy for Domainmonster and created robust plan for brand renewal based on strategy.
- Proposed and launched highly innovative extension of scrum methodology, rolling this out not just to development teams, but to senior management, marketing and office management. Initiative has been well-received and is delivering company-wide benefits in terms of time-saving, effective performance.