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Global Marketing Director & SVP EA

Work History

Work History

Manager

DA Consult I/S
Global Marketing Product Lifecycle Management Cross-functional Team Leadership Business Planning Product Strategy
Aug 2015 - Present

Global Marketing Director of Executive Office & EA to SVP

Novo Nordisk
Global Marketing Director of MMASE Executive Office & EA to SVP of Marketing, Medical Affairs & Stakeholder Engagement (MMASE) Apart from supporting the SVP of Marketing, Medical Affairs & Stakeholder Engagement in my functiona as EA, my team of 9 and I are responsible for Finance, Quality & Compliance, Business Ethics as well as internal communication for the area as well as representing our SVP and our area in various internal committees and governance boards. Among them I sit in and am the secretary for PMComm commitee, which governs LCM activities of all launched products. Budget responsibility > 1 BDKK yearly, covering clinical studies, digital health initiatives as well as other LCM projects. Also, my team is also responsible for global affiliate launch plans and global brand strategies process.
Jan 2010 - Present

External Examiner

Copenhagen Business College / Erhvervsakademiuddannelserne
External examiner for both individual courses in Project Management as well as for students studying for AP & BSc degrees in Marketing Management, Sales & Marketing Management and Business Administration and various primarily Copenhagen Business College
Aug 2015 - Present

Marketing Director of Executive Office

Global Marketing Director of Executive Office & EA to SVP at Novo Nordisk (8 months) Global Marketing Director of MMASE Executive Office & EA to SVP of Marketing, Medical Affairs & Stakeholder Engagement(MMASE) Apart from supporting the SVP of Marketing, Medical Affairs & Stakeholder Engagement in my functiona as EA, my team of 9 and I are responsible for Finance, Quality & Compliance, Business Ethics as well as internal communication for the area as well as representing our SVP and our area in various internal committees and governance boards. Among them I sit in and am the secretary for PMComm commitee, which governs LCM activities of all launched products. Budget responsibility 1 BDKK yearly, covering clinical studies, digital health initiatives as well as other LCM projects. Also, my team is also responsible for global affiliate launch plans and global brand strategies process.
Jan 2010 - Present

External Examiner

Copenhagen Business College/Erhvervsakademiuddannelserne
External Examiner at (6years 3 months) External examiner for both individual courses in Project Management as well as for students studying for AP & BSc degrees in Marketing Management, Sales & Marketing Management and Business Administration and various primarily Copenhagen Business College
Feb 2013 - Jul 2015

Senior Global Project Manager

Novo Nordisk
Senior Global Project Manager at (2 years 6 months) Globally responsible for affiliate launch plan framework for next generation insulin and insulin/GLP-1 combination products as well as areas strategic processes. Global lead of cross functional project team consisting of brand marketing, medical affairs and market access., tasked with providing challenge of affiliate developed launch plans for all major markets in North America, EU and IO and Japan. Responsible for delivery of cross functionally developed short term(2year) marketing strategies,(4-7 year) medium term lifecycle management strategies and Product Development Plan and strategies for next generation insulin portfolio portfolio as well as support in delivery of long term strategies for portfolio. Page1
Feb 2011 - Feb 2013

Portfolio Manager, New Product Planning

Novo Nordisk A/S
Global Portfolio Manager, New Product Planning at (2 years 1 month) Responsible for delivering early commercial input to pharmaceutical and medical device development projects(primarily within diabetes), including outlining target product profiles, Market Assessments, Product propositions and valuation of commercial potential of development projects. Developing Financial Product Analyses for both development and marketed products, deriving risk-adjusted NPVs(eNPVs), sensitivity analyses and more. Assessment of in-licensing and out-licensing opportunities for the R&D pipeline
Feb 2010 - Feb 2011

Global Product Manager

Novo Nordisk A/S
Global Product Manager, Future Devices at (1 year 1 month) Commercially responsible for the development of next generation medical injection devices for diabetes (insulin & GLP-1) & growth hormone treatments* Responsible for strategy on treatment data integration
Jun 2007 - Feb 2010

Global Product Manager

Novo Nordisk A/S
Global Product Manager, Devices Brand Team at (2 years 9 months) Global sales responsibility for product portfolio of over 1.5 billion DKK Responsible for advancing development projects towards launch Global responsibility for launching new products worldwide Global responsibility for discontinuing products worldwide Responsible for creating global promotional package, including brand, key messaging and positioning Supporting local affiliates in launches and other business opportunities
Apr 2004 - Dec 2007

Partner

DA Consult I/S
Partner at (3 years 9 months) IT consultancy services.
Jan 2007 - May 2007

Marketing Effectiveness Analyst

Novo Nordisk A/S DA Consult I/S
Marketing Effectiveness Analyst at (5 months) Third of three rotations as part of a Novo Nordisk talent development programme(Business Process Graduate Programme). Main responsibilities: Responsible for developing marketing effectiveness tool for needle portfolio, responsible for conducting analyses of business opportunities for increasing needle sales in key affiliates and responsible for identifying main needle prescription drivers and establishing an action plan for each affiliate in order to improve sales of needles
May 2006 - Dec 2006

Project Manager

Novo Nordisk Delivery Technologies DA Consult I/S
Project Manager at (8 months) Second of three rotations as part of the Novo Nordisk Talent development programme(Business Process Graduate Programme). Main responsibilities: Creating and aligning the functional lines of business' priorities on the road to launch of the product being developed. Responsible for managing an effort to update technical specifications on the 1st generation product. Responsible for keeping the 2nd generation project schedule current and highlighting potential conflicts with resources and/or timelines. Page2
Sep 2005 - Apr 2006

Competitor Intelligence Manager

Novo Nordisk A/S DA Consult I/S
Competitor Intelligence Manager at (8 months) First of three rotations as part of the Novo Nordisk Talent development programme(Business Process Graduate Programme). Main responsibilities: Co-managed the development of a Competitive Intelligence portal, responsible for determining the content and format of the portal. Co-responsible for supporting a key development project with competitive information. Responsible for creating and delivering an annual competitor report on a key competitor, as well as supporting stakeholders in the organisation with competitive information on an ad-hoc basis Languages Danish English Skills & Expertise Strategy Pharmaceutical Industry Product Launch Business Strategy Medical Devices Diabetes Product Development Market Analysis Competitive Intelligence Market Access Product Management Marketing Strategy Strategic Planning Project Portfolio Management Portfolio Management R&D

Education

Education

2013 - 2015

Diploma

Universität Basel
2009 - 2009

University of Pennsylvania Wharton School
2008 - 2008

M.Ch.E

Management Center Europe
2007 - 2007

UCLA Anderson School of Management
2007 - 2007

M.Ed

2006 - 2006

University of California
2003 - 2005

M.Sc

Copenhagen Business School

Skills

Skills
8