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Interest

Currently training to run a marathon and in spare time can be found adventure racing, hiking a mountain, biking or in a canoe with dog Hubert.

Objective

Seeking solid social media role in Ottawa, Ontario.

Summary

HIGHLIGHTS

- A Social Media and Digital Strategist with 5 years experience in Marketing and Advertising who has a very solid understanding of social media, mobile marketing, Search engine marketing and optimisation (SEM and SEO) and Online branding.

- A skilled marketing professional with agency experience who has worked with brands including: TD Canada Trust, Edward Jones, IBM, General Electric, Oxfam and the Canadian Cancer Society, Red Stripe, Canadian Tire, Randstaad, the British government and the Canadian Diabetes Association.

- A creative and enthusiastic team member who thrives under pressure in a fast paced environment, is a results oriented self starter with exceptional communication skills who learns new concepts easily.

Work experience

Dec 2008Present

Senior Social Media Strategist

Five Toes

Working with clients to build online communities and maintain online presence. Responsibilities include: Social Media Consulting, Social Media Strategy (both tactical and creative), SEO Consulting, Community Management, Creating Content (Both custom and user generated), Analysing analytics, Managing multiple accounts. Clients Include: TD Canada Trust, Oxfam, The Canadian Cancer Society, On Q Communications/The MBA Tour, Motivate Canada, Black Creek Investment Management Inc. and TalentEgg Career Incubator.

Career Highlights

- Helped grow TD Canada Trust's Facebook Fan page to over 19,000 fans.

- Helped TD Canada trust Facebook page become the most visited bank site in Canada.

- Increased online community membership to over 300% for Oxfam.

- Recruited online fans to volunteer on event day for Oxfam.

- Had articles I wrote for TalentEgg published in TO.Tonight (2) and The Globe and Mail Online.

- Grew MBA Tour's Facebook Fan page to over 8000 members.

- Increased user interaction by 98% for the MBA Tour.

- Worked with a team of 4 to build a social media strategy for the Canadian Cancer Society from the ground up.

- Devised an SEO plan for BCIM and educated the client on an implementation strategy.

- Advised and educated on social media for Motivate Canada.

Apr 2010Present

Digital Strategist

TMP Worldwide Advertising and Communications

Developing innovative digital solutions and helping clients to leverage social media, Web 2.0 technologies, Search Engine Marketing and Optimization (SEM & SEO), relationship marketing, blogging, and overall brand exposure.

Clients Include: Edward Jones, IBM, General Electric, Health Match BC.

Career Highlights:

- Prepared and presented social media and policy recommendations to Edward Jones.

- Made SEM campaign recommendations with a focus on recruiting to GE and IBM.

- Prepared recommendations on SEO, social media, web development and Mobile for Health Match BC.

- Prepared colleagues internally to present recommendations to clients.

- Worked with team through RFP process and negotiated pricing with third party vendor.

- Wrote digital recruitment blog articles for internal newsletter.

Jan 2009Apr 2010

Online Community Manager

The St. John Group Advertising Agency

Working with client to build online presence and manage online community.

Client: Richard St. John - Author

Career Highlights

- Built and maintained social media campaign from ground up.

- Managed a team of 10 social marketers.

- Analysed metrics and prepared monthly reports.- 7000% increase in traffic to website.

- Created a self-sustaining community of over 6000 members

- 5000% increase in twitter followers

- 140% increase in Facebook fans.

- Online relationships resulted in exposure on high traffic application sites

- Articles written on over 50 independent blogs.

Sep 2004Dec 2008

Marketing and Events Manager (Web-based)

Great Experiences

Worked closely with the founder and CEO of Ottawa based rewards and incentive programme GreatExperiences to drive programme initiatives forward and to build the company brand.

Apr 2006Sep 2006

Licensing Account Manager

Charles Wells

Within the licensing department responsible for: managing over 60 active accounts, liaising between seniormanagement, pub tenants, lawyers and local government, licensing and administrative duties. Also internedwith the brand manager of Red Stripe and worked on re-branding of the product.

Jan 2005Jan 2006

Communications Officer

East Herts District Council

Worked on a multimillion-dollar public awareness campaign including: Direct mailing, street team, event coordination, maintaining communications database and administrative duties.

Education

20022008

BA

Attended Queens from 2002 - 2004, then completed degree via correspondence from 2006-2008.

Skills

Social Media
    - Knowledge of Search engine marketing and optimisation (SEM and SEO) - Working knowledge of Twitter, Facebook, Youtube, LinkedIn, and other social networking sites. - Working knowledge of blogging platforms including: eblogger, Wordpress and Tumblr. - Management tools and applications including: Tweetdeck, Hootsuite, and Cotweet. - Working knowledge of tracking tools including: Google Analytics, Hootsuite, Facebook Insights. - Intermediate to advanced knowledge of Adobe Photoshop, Illustrator, Indesign and Microsoft Office. - Working Knowledge of various email marketing software and content management systems,