- A Social Media and Digital Strategist with 5 years experience in Marketing and Advertising who has a very solid understanding of social media, mobile marketing, Search engine marketing and optimisation (SEM and SEO) and Online branding.

- A skilled marketing professional with agency experience who has worked with brands including: TD Canada Trust, Edward Jones, IBM, General Electric, Oxfam and the Canadian Cancer Society, Red Stripe, Canadian Tire, Randstaad, the British government and the Canadian Diabetes Association.

- A creative and enthusiastic team member who thrives under pressure in a fast paced environment, is a results oriented self starter with exceptional communication skills who learns new concepts easily.


Seeking solid social media role in Ottawa, Ontario.


Currently training to run a marathon and in spare time can be found adventure racing, hiking a mountain, biking or in a canoe with dog Hubert.

Work History

Work History
Dec 2008 - Present

Senior Social Media Strategist

Five Toes

Working with clients to build online communities and maintain online presence. Responsibilities include: Social Media Consulting, Social Media Strategy (both tactical and creative), SEO Consulting, Community Management, Creating Content (Both custom and user generated), Analysing analytics, Managing multiple accounts. Clients Include: TD Canada Trust, Oxfam, The Canadian Cancer Society, On Q Communications/The MBA Tour, Motivate Canada, Black Creek Investment Management Inc. and TalentEgg Career Incubator.

Career Highlights

- Helped grow TD Canada Trust's Facebook Fan page to over 19,000 fans.

- Helped TD Canada trust Facebook page become the most visited bank site in Canada.

- Increased online community membership to over 300% for Oxfam.

- Recruited online fans to volunteer on event day for Oxfam.

- Had articles I wrote for TalentEgg published in TO.Tonight (2) and The Globe and Mail Online.

- Grew MBA Tour's Facebook Fan page to over 8000 members.

- Increased user interaction by 98% for the MBA Tour.

- Worked with a team of 4 to build a social media strategy for the Canadian Cancer Society from the ground up.

- Devised an SEO plan for BCIM and educated the client on an implementation strategy.

- Advised and educated on social media for Motivate Canada.

Apr 2010 - Present

Digital Strategist

TMP Worldwide Advertising and Communications

Developing innovative digital solutions and helping clients to leverage social media, Web 2.0 technologies, Search Engine Marketing and Optimization (SEM & SEO), relationship marketing, blogging, and overall brand exposure.

Clients Include: Edward Jones, IBM, General Electric, Health Match BC.

Career Highlights:

- Prepared and presented social media and policy recommendations to Edward Jones.

- Made SEM campaign recommendations with a focus on recruiting to GE and IBM.

- Prepared recommendations on SEO, social media, web development and Mobile for Health Match BC.

- Prepared colleagues internally to present recommendations to clients.

- Worked with team through RFP process and negotiated pricing with third party vendor.

- Wrote digital recruitment blog articles for internal newsletter.

Jan 2009 - Apr 2010

Online Community Manager

The St. John Group Advertising Agency

Working with client to build online presence and manage online community.

Client: Richard St. John - Author

Career Highlights

- Built and maintained social media campaign from ground up.

- Managed a team of 10 social marketers.

- Analysed metrics and prepared monthly reports.- 7000% increase in traffic to website.

- Created a self-sustaining community of over 6000 members

- 5000% increase in twitter followers

- 140% increase in Facebook fans.

- Online relationships resulted in exposure on high traffic application sites

- Articles written on over 50 independent blogs.

Sep 2004 - Dec 2008

Marketing and Events Manager (Web-based)

Great Experiences

Worked closely with the founder and CEO of Ottawa based rewards and incentive programme GreatExperiences to drive programme initiatives forward and to build the company brand.

Apr 2006 - Sep 2006

Licensing Account Manager

Charles Wells

Within the licensing department responsible for: managing over 60 active accounts, liaising between seniormanagement, pub tenants, lawyers and local government, licensing and administrative duties. Also internedwith the brand manager of Red Stripe and worked on re-branding of the product.

Jan 2005 - Jan 2006

Communications Officer

East Herts District Council

Worked on a multimillion-dollar public awareness campaign including: Direct mailing, street team, event coordination, maintaining communications database and administrative duties.


2002 - 2008


Attended Queens from 2002 - 2004, then completed degree via correspondence from 2006-2008.



Social Media

    - Knowledge of Search engine marketing and optimisation (SEM and SEO) - Working knowledge of Twitter, Facebook, Youtube, LinkedIn, and other social networking sites. - Working knowledge of blogging platforms including: eblogger, Wordpress and Tumblr. - Management tools and applications including: Tweetdeck, Hootsuite, and Cotweet. - Working knowledge of tracking tools including: Google Analytics, Hootsuite, Facebook Insights. - Intermediate to advanced knowledge of Adobe Photoshop, Illustrator, Indesign and Microsoft Office. - Working Knowledge of various email marketing software and content management systems,