Soorya Arsala


Volunteered at Dr. Cynthia’s Mae Tao Clinic in Mae Sot, Thailand in 2001 and Solace for the Children, 2010.

Fluent in Dari.

Travels well.


Seven years of strong project management experience in marketing and social media with an emphasis on strategic planning and implementation, campaign and program development,event management, and fan/stakeholder engagement. Experience extends from music and artist management to global brands and nonprofits from a local to international level.

Work experience

Work experience
Mar 2010 - Present

Project Manager

Bayat Foundation

Humanitarian aid organization dedicated to helping Afghanistan: establishing hospitals, promoting education, supporting women and widows, caring for orphans, assisting families in need, providing clean water, and supplying emergency aid.

- Point of contact for all external communications: writing and distributing press releases, direction for TV advertisements, marketing materials, and social media. Contribute to speeches for Chairman.

- Manage all events ensuring organization is represented in a high standard. This includes leading a team, booth presentation, outreach, promotion, logistics, budget, timelines, and on-site execution.

-  Produced the first ever “Bayat Foundation Mother’s Day Telethon” a live, 12 hour television broadcast to raise funds and awareness on the plight of women living in Afghanistan.Funds raised in one day resulted in a 16% increase in annual funding as of 12/28/10. Included celebrity and dignitary coordination.

- Implement programs from conception to follow through. For example, “Earth Day Afghanistan” gave donors an opportunity to school children in Kabul to plant trees and flowers on their campuses.

- Develop and implement strategic plans for Foundation and oversee online giving program

- Manage relationships and engage Board of Directors, stakeholders, high-ranking officials, and other partners at all levels to promote Foundation and cultivate new opportunities. 

Jul 2007 - Feb 2010

Marketing & Events Coordinator

Ronald McDonald House Charities of Central FL

Non-profit that offers a “home-away-from-home” to families with an ill or injured child in the hospital.

-  Support Executive Director and staff with an emphasis on social media and launching a committee comprised of young professionals titled the Key Initiative. Guided fundraising and public awareness efforts.

- Oversaw and implemented online and social media strategy for fans, donors, and all stakeholders.

- Coordinated logistics of special events for private and public engagements ranging from 30-2,000+ attendees for fundraising and public awareness purposes: managing a budget, negotiating with vendors, partnering with third parties, ensuring organization is represented up to brand standards.

-  Remained within event budgets, negotiated with vendors, and ensured timely delivery of all projects

- Created and edited web graphics, PowerPoint presentations, signage and collateral.

Mar 2006 - Jul 2007

Creative Services

Hard Rock Café International Corporate Headquarters

Includes Hard Rock Café, Hard Rock Hotel, Hard Rock Hotel & Casino, and Hard Rock Live

- Managed multiple timelines for diverse projects at various stages involving consultation, proofing and approval, output, invoicing, and ensuring all projects were delivered on time.

- Communicated daily with designers, clients, internal corporate departments (worldwide sales, finance, legal), publications, and vendors including Global Sales Conference.

Jun 2003 - May 2006

Artist Manager & Retail Marketing

Fly South Music Group (New Name)

Developed careers of recording artists. Most notable client was Grammy nominee, Paramore.

- Supported multiple Executives with diverse schedules, priorities, and day to day needs.

- Planned special events, showcases, and publicity interviews in multiple markets.

- Managed aspects of client tours including budgets, itinerary, logistics, et cetera.

- Coordinated the production of advertising and promotional materials including photo shoots, merchandise, and contests. Provided creative direction, managed timelines.


Aug 2000 - May 2005

Bachelors of Science

University of Central Florida