sooraj sadanand

  • Hyderabad AP

Senior Media Marketing Professional

Work History

Work History
May 2013 - Present

Head-Sales & Marketing

Microsec Technologies-Digital Media of Consumer Engagement

Head-Sales & Marketing- JOB ROLE Develop, plan & implement Corporate Strategies(Brand/Marketing)-consistent with the overall goals & objectives of the business taking into confidence the brand principles. Understand and analyze client's customer engagement challenge. Prospect and penetrate large organizations to obtain branded advertising. Plan and execute consumer engagement programs. Fulfillment of KPI objectives in terms of Engagement metrics like increased page views, return visits, time on site, social media mentions, shares and likes. Client acquisition, tracking market trends to keep abreast the changing client's expectations and laying the strategy to exceed sales goals. Driving business growth through identification & penetration of new market segments for attainment targets with a view to optimize revenue. Plan and achieve the sales quota on a quarterly basis. Providing direction, motivation & training to the marketing team for ensuring optimum performance for all the departments. Organizing events and BTL activities Manage B2B communication including Advertisers/Clients, nationwide Ad agencies and regional communities and establishing long associations with them.

Oct 2010 - Apr 2013

Head Sales & Marketing

HMTV Network/HANS INDIA A division of Kapil

Groups)-Head Sales & Marketing- JOB ROLE Overseeing Marketing & Communication functions for HMTV(24 hrs News channel) and The Hans India(English Daily) for pan India. Develop, plan & implement Corporate Strategies(Brand /Marketing)-consistent with the overall goals & objectives of the business taking into confidence the brand principles. Manage B2B communication including Advertisers/Clients, nationwide Ad agencies & Regional communities and establishing long term associations with them. Preparing strategic plans, monitoring sales & branch sales performance. Cultivating new business relations for the Group and strengthening existing client relations by meeting up with top CEOs, Directors, Brand Heads and Senior Representatives of the corporates, government bodies and advertising agencies. Creating newer media sales opportunities and providing guidance to the media sales team through necessary directions & inputs at national and regional level. Undertaking corporate planning to achieve targets by the branches across the country. Tracking market/competitor trends to keep abreast the changing client's requirement/expectations and laying the strategy to meet revenue objectives Driving business growth through identification & penetration of new market for attaining targets with a view to optimize revenue. Coordinating with marketing team for sales, trade schemes and promotional activities. Initiating and developing relationships with the key decision makers in target organizations for developing the accounts. Managing Events, sponsorships and promotional campaigns.

Mar 2007 - Oct 2010

Promotion Head

ETV Network(A division of Ushodaya Enterprise)

Channel Promotion Head(North Indian Channels NICH) & Brand Manager-Sales & Operations(ETV Netmart)- Formulating strategic plans, monitoring sales & branch sales performance. Undertaking corporate planning to achieve targets by the branches across the country. CRM with big agencies and clients Tracking market/competitor trends to keep abreast the changing client's requirement/expectations. Driving business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue. Coordinating with marketing team for sales, trade schemes and promotional activities. Initiating and developing relationships with the key decision makers in target organizations for developing the accounts. Conceptualizing & executing promotion schemes to increase brand visibility/awareness. Tracking brand for better understanding of trends, market, competitive moves and recommending way forward for the brand. Evaluating the new communication media, networking with Media Agencies and establishing long term associations with them. Providing direction, motivation & training to the marketing team for ensuring optimum performance for all the departments. AS HEAD OF ETV NETMART Identifying Brand identity & positioning and developing the brand campaign. Ensuring long and promising customer relationship via regular updates to the clients for new opportunities & initiatives that are value additions to them. Supervising sales & marketing operations for achieving increased growth & top-line profitability. Providing integrated marketing solutions for the brand. Devising the strategy and offering a package to maximize the revenue. Offering different options and innovations.

May 2001 - Feb 2007

Assistant Manager

Navbharat/Chronicle

Assistant Manager(Marketing)- JOB ROLE Performing market research of target audience Initiating and implementing sales strategy for financial clients Keeping the track record of all advertisers advertising in main brand and enforced them to advertise in supplements too to generate additional revenue for organization. Searching for new clients and non-advertisers(advertisers advertising in competition) and bring them in this supplements. Strategic Planning & Revenue Generation

Jan 1998 - May 2001

Marketing Executive

HCL Infosys Ltd

Marketing Executive -JOB ROLE Developing and implementing marketing plan to achieve sales target of the Centre. Spearheading ATL and BTL activity as well as increasing visibility of the Centre. Providing sales support to the Centre and implementing marketing strategies for business development. Conducting presentation in Educational Institutions and reputed organizations. Identifying potential mass for providing quality based technical training program. Dealing & negotiating with Vendors.

Interacting with key person of Educational Institution, government and private organizations for increasing sales

Education

Education

Diploma

Advance Diploma in Computer Software Application and Management
1997

Diploma in Computerized Financial Accounting
1995

Post Graduate Diploma in Industrial Relation & Personnel Management

Bhawans College Affiliated to Bombay University
1994

B.Com

Barkatullah University
1993

M.Com(Management)

Barkatullah University

Skills

Skills

Trends

Visibility

growth

holistic

PERFORMANCE