Digital Marketing Strategist
Branding Marketing Strategist |CWMG
Branding Marketing Strategist| CWMG, Toronto, ON Digital Marketing Strategist Developed strategic branding and rebranding for business startups, private equity firm, individual business owners, small to medium sized corporations. Developed 3-6 month marketing and content calendar focusing on social media, content development, newsletters, brochures, blogs, vlogs, SEO, SEM, Facebook Ads, AdWords and other online advertising. Transitioned companies from traditional to digital forms of communication with senior management, sales and marketing departments. Organized and prioritized project timelines and milestones with cross-functional teams. Conducted competitive research analysis and analyzed online presence to compare direct and indirect competitors using Google analytics, on-page and off-page SEO factors, content relevancy, keyword analysis for organic and paid search, keyword optimization to attract more eyeballs to the website. Oversee the writing, editing, high quality and engaging communications materials according to predefined deadlines and targeted external audiences. Worked along side CEOs, CFOs, Presidents, Vice Presidents and owners. Worked and managed a team of people to execute strategies.