Work History

Work History
Nov 2013 - Present

Digital Marketing Strategist

Branding Marketing Strategist |CWMG 
Branding Marketing Strategist| CWMG, Toronto, ON Digital Marketing Strategist Developed strategic branding and rebranding for business startups, private equity firm, individual business owners, small to medium sized corporations. Developed 3-6 month marketing and content calendar focusing on social media, content development, newsletters, brochures, blogs, vlogs, SEO, SEM, Facebook Ads, AdWords and other online advertising. Transitioned companies from traditional to digital forms of communication with senior management, sales and marketing departments. Organized and prioritized project timelines and milestones with cross-functional teams. Conducted competitive research analysis and analyzed online presence to compare direct and indirect competitors using Google analytics, on-page and off-page SEO factors, content relevancy, keyword analysis for organic and paid search, keyword optimization to attract more eyeballs to the website. Oversee the writing, editing, high quality and engaging communications materials according to predefined deadlines and targeted external audiences. Worked along side CEOs, CFOs, Presidents, Vice Presidents and owners. Worked and managed a team of people to execute strategies.
Aug 2008 - Nov 2014

Television Journalist

Canadian Broadcasting Corporation
Calgary, AB Television Journalist Generated fresh story ideas on a variety of topics that were aligned to CBC's demographic. Reviewed written, audio and video to condense large amounts of material into pertinent and relevant information for managing director, team members, radio, television and online audiences. Created cross-promotion of stories using online, television and radio to maximize local media exposure. Reported live on television and radio as one of the faces of the CBC brand and if need be had to quickly respond to unexpected circumstances in a positive way. Researched, interviewed, composed and presented stories for television, radio and online. Built and managed relationships to create long term value CBC and it's viewers, listeners and readers.
Apr 2005 - Aug 2008

Noon Anchor/Television Reporter

CTV
Northern Ontario, Sudbury, Sault Ste. Marie, Ontario Noon Anchor/Television Reporter Generated fresh ideas on a variety of topics that were aligned to CTV's demographic. Built and managed relationships to create long term value CTV and it's viewers and listeners. Research and analyzed information through interviews or attendance at political, news, sports. Anchored the noon newscast as one of the faces of CTV News in the region. Reported live on-location for television and radio and, if need be, had to manage unexpected events in a positive way. Filmed and edited video stories for the newscast.
Sep 2004 - Apr 2005

Video Journalist

Channel Three News
Timmins, Ontario Video Journalist General assignment reporter including stories related to politics, education and business. Filmed and edited video stories for the newscast. Generated fresh ideas on a variety of topics that were aligned to the company's brand. Research and analyzed information through interviews or attendance at political, news, sports.

Education

Education
Jan 2013 - 2013

Certificate

University of San Francisco

Professional Internet Marketing Certificate, Advanced Social Media Certificate

2009 - 2009

Certificate

Poynter Institute

Television Power Reporting, Focus on Storytelling

2000 - 2004

B.A

Ryerson University

Bachelor of Arts, Radio and Television Arts

Skills

Skills

AdWords

SEM

Communications

Digital Marketing

Social Media Marketing

Content Marketing

Certifications

Certifications

Portfolio

Portfolio

Text Section