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Work experience

Oct 2006Present

Marketing Manager

UTStarcom

Created, led, and managed all the marketing programs from inception to delivery, for the services business unit, across several marketing channels such as web, print, PR. Created strategic, and tactical action plans that positioned the division for further growth. •Led strategic development of multi-faceted customer-focused marketing campaigns involving several marketing channels. Oversaw all aspects of campaign management including budget, creative direction, vendor management, execution and ROI reporting. • Instrumental in developing and promoting 3 new, high-potential services. • Overhauled and redesigned all the services internet sites to enhance user experience and hence increase website traffic. Efforts led to increase in leads generated by over 30%, and top 10 search engine listings in Google, MSN and Yahoo by 70% (www.utstar.com/services). • Spearheaded all 3rd party contract negotiations that saved the company 20% YOY, and created long-term relationships. • Established a global internal newsletter that kept all the 6 international regions abreast of the latest happenings within the organization. • Developed the annual marketing budget

Sep 2004Sep 2006

Field Marketing Specialist

UTStarcom

• Created specific sales tools that enabled the sales force in effectively engaging customers through each step of the selling process: such as collateral, presentations, webinars etc. • Wrote, edited and managed targeted marketing materials for field sales. • Redesigned and revitalized the intranet site to increase usability and acted as content manager for all the resources that are vital for smooth daily operation. • Bolstered relationships with several key groups within the organization that increased cooperation and collaboration.

Jun 2001Sep 2004

Marketing Specialist

UTStarcom

• Created brand awareness for services by coordinating and managing services participation in tradeshows, road shows, and other customer focused events. • Instrumental in creating a new brand identity and consistent brand messaging, positioning, and guidelines to be used across all traditional and online mediums. • Responsible for conducting marketing research analysis and make recommendations to upper management on latest market trends and new opportunities to pursue. • Acted as a liaison between corporate marketing and services marketing.

Education

20022006

MBA

Rutgers, The State University of New Jersey-New Brunswick
19982001

BS

New Jersey Institute of Technology

Skills

Adobe creative suite (photoshop, indesign, illustrator)
Microsoft Office suite

References

Tatai Krishnan

“Hesha is a detailed oriented manager, with excellent creative and project management skills. She has the ability to translate technical information into simple, easy to understand document and adds value in ensuring that the message is displayed without any loss of information. Hesha is a team person and works closely with all the members of the organization and has the ability to ensure that your interests are taken care of within the broader goals and interests of the company.”

Steven Holt

“I had the pleasure of working with Hesha on multiple occasions over a period of 5+ years. I saw first-hand her exceptional ability to build and nurture cross-functional relationships. Hesha was terrific at understanding stakeholder needs and crafting innovative, service marketing solutions that took advantage of available technologies. Hesha natural passion for marketing and uplifting positive attitude are an inspiration and motivation for everyone she interacts with across all boundaries. It was a pleasure working with Hesha.”

Social Networking

Professional Affiliations

American Marketing Association (AMA)- member

MarketingProfs.com- member

Summary

A seasoned marketing professional with strong business acumen and over 8 yrs of experience strategizing, executing, and delivering results driven marketing programs.

Areas of Expertise include:

Marketing Communications

Product Marketing

Strategic Marketing

Online Marketing

Copy Writing

Cross-group collaboration & team management skills

Project Management