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Tech-savvy and data-driven marketing professional, with over 10 years of comprehensive experience in Fortune 500 companies as well as in start-ups. Avid digital marketer and a demand generation professional, who is known for successfully driving best-in-class integrated email marketing campaigns and demand generation programs, and also seasoned in strategic global strategies and social media marketing. Conceives and implements marketing strategies and programs that drive growth and profitability through demand generation with closed-loop ROI metrics. Combines in-depth knowledge of diverse vertical markets with the ability to unite sales and marketing and align activities with business objectives.
Person who loves to drive, not just manage, all demand generation campaigns and programs. Always believe in building marketing and sales relationship to drive successful business from building pipeline to closing deals. Also have keen interest in solving top to bottom of the funnel problems and strive to get it right at the first time only. Enjoys growing team into high-performing driven individuals with the help of an individual development plan framework.
Known as “Sonia Specialist” in the market and being a thought leader, passion for marketing & sales, with vast experiences and expertise is to arm other organizations with the knowledge and tools needed to become as “Modern Marketers”.