Developed and executed all public relations efforts for regional Bloomingdale’s stores (4). This position was offered as a result of exemplary performance during a one-year internship in the Bloomingdale's South Florida regional PR office. Objectives included in-store events, sponsorships, vendor promotions, media relations and community outreach programs. Consistently generated $50,000 in print, broadcast and electronic media publicity in a six-month period. Team awarded the Golden Pen Award of Excellence from IABC for “The Shopping Benefit,” that raised more than $100,000 for 70 South Florida charities. Designed and executed more than 80 special events per fiscal year on a 15:1 ROI ratio with an $80,000 budget. Assisted in developing store opening strategy for Bloomingdale’s new Orlando location at the Mall at Millennia. TV trained and featured on multiple news segments highlighting Bloomingdale’s merchandise for special occasions. Communicated Bloomingdale’s corporate initiatives to the store level. Worked with department managers to create, plan and execute profitable events.