Accomplished In Driving Business Growth, Revenues & Market Share 

Industries: Internet & Wireless Applications • Software • Telecommunications 

Sales-Oriented Executive With Broader Exposure & Experience To Relevant Disciplines

Selected Achievements

• Built Mobicue Limited from the ground up – successfully overcoming obstacles, moving initiatives forward, and accelerating its growth with perseverance as company’s Chief Executive Officer. 

• As Head of Business Development for Hurray Solutions, played instrumental role in bringing startup company to IPO in 2005. 

• Independently took responsibility of China Mainland market growth for RSA Security as the company’s Territory Manager – doubling China Mainland sales revenues in 2003. 


Distinguished career reflects rich, entrepreneurial experience in starting, building, growing and improving the profitability, performance and value of companies. Solid and broad coverage over various disciplines combined with in-depth understanding of technology and its marketplace. Research and analytic thinking aptitude combined with strong competency to convey effective communications internally and externally. Entrepreneurial spirit and edge for success – consistently persevering to produce targeted outcomes.  

Startup Leadership • Business Development • Sales & Marketing

Product & Technology Development • Strategy Planning • P&L and Operations Management

Strategic Partnerships • Cross-Functional Team Building & Leadership

Fluent in English and Mandarin



Work History

Work History
Apr 2006 - Present

Chief Executive Officer

Mobicue Limited

In charge of startup company serving as an “online social networking platform for mobile phone and web users that allows people to communicate and connect through multimedia” ( Extensively involved in hands-on operations covering business development, marketing, public relations, product design and management,  technology development, fund raising, and other core business functions. 

• Investor Presentations & Investment Funding.  Delivered persuasive presentations to investors – successfully raising US$300K angel investment in early 2006 and another US$200K in early 2008.

• Business Growth. Developed 500K registered users from 170 countries; top 5 countries are China, United States, India, Norway, and UK. 

– Achieved recommendation in iPhone Web-app store. 

– Generated user loyalty of 27% quarterly, 27% monthly, and 26% daily.  

– 80% of traffic is derived from mobile phones, 37% of visits are generated by notifications and invitations, and 73% of daily visits are created by new visitors. 

Jan 2004 - Dec 2005

Vice President – Corporate Business Development

Hurray Solutions

Spearheaded corporate business development initiatives to penetrate China wireless value-added services marketplace for leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China over mobile networks and through the Internet. Built strong business development force of 30 people; provided leadership across functional teams, including sales, product marketing, project management, and R&D. Reported directly to CEO. 

• Bid Wins. Led corporate business development team in collaborating with product/development groups to win 3 consecutive expansion bids of China Unicom over 2 years – successfully building up WAP service platform with the capacity of supporting 15M subscribers worth US$75M. 

• Vendor Qualification. Won qualification from China Telecom to be one of 4 selected vendors for constructing forthcoming 3G wireless value-added service portal.  

Strategic Partnerships.  Cultivated partnerships with China mobile carriers (China Mobile, China Unicom, China Telecom, etc.) and with international software/system providers (Microsoft, Oracle, IBM, SUN, HP, CISCO, Veritas, EMC, etc.). 

• Market Share Gains. Expanded Hurray’s market share via partnership with Microsoft. 

Jan 2003 - Dec 2003

Territory Manager – China Mainland


Member of the Asia Pacific management team of company acquired by data storage leader EMC for $21B in September 2006. Instrumental in driving success of emerging technologies (RSA SecurID, ClearTrust, Keon, Mobile) across China Mainland. In charge of all aspects of sales operations (bids, proposals, tenders, maintenance, sales operation processes, tools) and handled all financial elements, including budgets, forecasts, compensation plans, tracking pipeline, etc. Provided management information and addressed/took ownership of resolving Asia Pacific issues. Supervised 20-person sales, marketing, PR, systems engineering, and administrative staff. Reported to Managing Director of Asia Pacific. 

• Distribution Channel Restructuring & Sales Growth. Successfully restructured RSA distribution channels in China Mainland. Doubled China Mainland sales revenues to US$2M in 2003. 

Feb 1999 - Dec 2002

Corporate Strategic Marketing Manager


Planned, executed, and managed corporate strategic marketing initiatives – market intelligence, market/product 

opportunity assessment, strategy formulation development, growth opportunities/performance evaluation, marketing processes, content development for internal/external strategic marketing programs, and marketing training programs for Solution Practices. Established comprehensive global perspective and business area links, and coordinated/aligned inputs of different businesses and geographical areas. Provided templates/guidelines and worked with business and support functions to define growth and profitability targets and plans. Drove commercial knowledge sharing across different solution teams. 

• Brand Building. Instrumental in establishing entire new brand Preside – a total network management solution 

across product lines that achieved market-wide acceptance – significantly contributing to market success of Nortel Optical Solutions. 

Feb 1997 - Jan 1999

Senior Account Manager


Took full charge of sales activities for complete Nortel optical product line in 8 coastal provinces. 

• Contract Wins & Market Share Dominance. Won 3 contracts over 3 China coastal provinces representing total of $40M in 1999. Contributed to all teams’ wins nationwide – leading to Nortel’s dominance of 80% of China Mainland 10G SDH market share that year. China Telcos began upgrading SHD 2.5G infrastructure to 10G level –Nortel captured roughly 80% of all bids (1999). 

Jul 1993 - Jan 1997

Account Manager

Lucent Technologies

Member of the Network Solution Group (later spun off as Lucent Technologies) handling ongoing development, management, and maintenance of accounts. Managed sales activities for complete Lucent optical product line in 3 provinces. 

• Key Contract Wins. Won 3 provincial contracts (total value of $35M) for 2.5G SDH transmission systems (1994). 

• Market Share Gains. Contributed to teams’ wins nationwide – resulting in dominance of 90% of China Mainland 2.5G SDH market share (1994). China Telos began deploying 2.5G across the nation in 1994 to replace PDH technology – AT&T NSG (later Lucent Technologies) earned 93% market share of 1st year nationwide deployment, beating all major competitors (Nortel, Siemens, Alcatel). 

About Mobicue



Professional Skills

Startup Leadership • Business Development • Sales & Marketing • Product & Technology Development • Strategy Planning • P&L and Operations Management • Strategic Partnerships • Cross-Functional Team Building & Leadership • Fluent in English and Mandarin