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Work experience

Jun 2013Present

Senior Designer

J.J.Expo Impo
  • Product Design and Development Consulting
  • Buyer consultant to ZARA, NEXT, BEBE, PREEN-LINE, FREE PEOPLE and other US Buyers
  • Secondary research analysis on fashion trends, colours and other forecasts
  • Worked on new collections every season and follow up daily sampling. 
  • Conceptualized designs in women's wear categories including silhouette, embellishment, and construction details
  • Calibrated the design techniques to make production costing efficient and budget the PO
  • Client Profiling 
  • ZARA – Basic, TRF, Women’s & Accessories;
    • Styles adopted for their special line- PARTY EDIT( PO:- 45K each)
  • BEBE- Holiday/Resort-15 & Summer-16.
  • Holiday 15- heavily embellished range got selected for production (PO:-5K each)
  • NEXT Categories- Casual wear & Occasion wear
    • Above 100styles for both categories, PO on occasion wear styles.(PO:- 15k each)
  • NASTY GAL- Embellished group & Premium Bridal range.
  • Embellished range of top & bottom wear, (PO:-500 pcs each)



Bachelors of Fashion Design

National institute of fashion technology

CGPA- 8.26/10

Pattern Making, Draping, Garment construction, fashion illustration & design, Surface design techniques, Fashion studies


  • Participated as a designer & a Model in different college cultural fest- Antaragini (IIT Kanpur), Ridambara (IIM Lucknow), NIFT Cultural fest –Converge & Spectrum.
  • Drama & street play winner- NIFT Converge-2011,Gandhinagar
  • First Position in Poster Design(25th NIFT Anniversary)- Converge-2011,Gandhi Nagar
  • Miss Converge Finalist- NIFT Converge-2012,Chennai
  • Represented college in different sports like throw ball,T.T  & kho-kho.