Sol Hedaya

  • New York NY
  • 732-688-8696


Proven success ranging from a multi-national corporation to founding a start-up, managing or working in all roles of a business. Passionate about technology and loves business as a vehicle to create great products and profitably bring those products into the hands of happy customers.

Work History

Work History

Director of Sales - (CEO, Founder)

2012 - Present


  • Created and launched brand and product line, nationally recognized by Today Show, Wall Street Journal, Real Simple, Glamour, Lifehacker, The Wirecutter, and Huffington Post, and built an efficient and successful company around it
  • Led to become #2 Amazon result [out of 250,000] and #4 Google result [out of 2.5 million] for the term “touch screen gloves”
  • Developed and launched e-commerce site, including developing brand, name, logo, visual site design, writing product descriptions, and managing catalog and multichannel listings (Amazon, Rakuten, flash sites)
  • Increased sales 150% in 2 years, leading expansion from ecommerce to Wholesale, opening over 125 retail doors
  • Traveled to trade shows around the country to showcase product; created marketing materials and table displays. Managed internal salespeople and external sales reps

Operations Management 

  • Developed automated back office, linking ERP software, Shopify ecommerce platform, 3P warehouse, wholesale ordering platform, customer service, sales, and accounting software to efficiently manage the company while minimizing headcount
  • Developed CRM-driven automated sales processes to persistently call on 2,400 stores as well as a process to automate wholesale orders
  • Built and managed external team to drive PR, Social Media, SEO, and paid advertising
  • Conceived company's business idea and plan, developed financial forecasting, and dealt with bank, accountants, and bookkeepers to manage company's strategy

Relationship Manager - (Assistant Vice President)

2006 - 2012
  • Obtained one of the earliest promotions in program's history, from Credit Analyst to Relationship Manager, handling own accounts and ultimately managed $150m+ of loans
  • Managed portfolio of companies, including daily client contact with clients' executive management.
  • Responsible for new businesses, credit analysis, and maintenance of relationship with HSBC's medium-and large-private Middle Market customers
  • Analyzed a wide range of businesses across industries, identifying creditworthiness and risk in each business



B.A. International Relations

2002 - 2006
New York University
  • Accepted into select International Relations Honors major, graduating with Cum Laude honors.
  • Courses covering international economics, history, and politics.
  • Honors thesis focused on the relationship between China and Brazil and predicted many of the macroeconomic and political trends that resulted in the ensuing years.

Study Abroad in Shanghai

East China Normal University








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  • Mobile Technology 
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  • The Future