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Soheila Wormbs

Sales Manager Dynamics CRM at Microsoft Sweden AB



20+ year veteran in  Contact Centre, Customer Engagement Management and CRM industry. Significant expertise in complex software solution sales and Cloud-Based business critical applications. Highly experienced in driving the entire sales process directly and/or through business partners and resellers. 

The ability to build lasting client relationships - secured new business wins and wider portfolio penetration through initiating account development discussions.

Considered a strong relationship builder and creator of strategic alliances; markedly skilled in contract negotiations and closing deals.Excellent reputation and track record as focused sales leader and “hunter” in managing opportunities and team performance, closing net new business and subsequently establishing and expanding large key accounts.Consistent top performer with history of successfully fighting and winning “uphill battles” against established market leaders, exceeding sales quotas and delivering exceptional customer service.Excellent communication skills and multicultural sensitivity; the later deriving mainly from a multinational background and upbringing and having worked globally for the last 10 years.Broad Sales experience in regards to• INDUSTRIES (e.g. Telco, Banking, Insurance, Service Providers, Public Sector, Utilities and Outsourcers) • TERRITORIES (Sweden, Nordics, UK, Germany) • SOLUTIONS (Voice response systems & Voice Applications, Contact Centre/CTI solutions, CRM, Unified Communications, Customer Engagement Management in terms of Omni-Channel, Social and Mobile technology. And last but not least Cloud technology.


• Complex Software Applications Sales• Management of Direct Sales Teams• Winning “Uphill Battles” and Closing New Business• Strategic Planning & Execution• Executive Level Interaction and Negotiating• Customer Focus on Large and Medium Enterprises• „Relationship Builder“• Entrepreneurial Thinking and Conduct• Working Globally - Multicultural Sensitivity.

Work experience


Sales Manager

CRM at MSFT Sweden

Responsible for the CRM's team including Sales and Presales specialists. Working with large corporate and public sector organisations directly or through the Global System Integrators or local Swedish/Nordics partners.


Senior Account Executive


Responsible for Salesforce's Customer Service offering "Service Cloud" in the region. To work closely withe the core sales team and support them in the complex solution selling's process within high end of the market. Focus verticals are B&F, Telco, Manufacturing, Media and Insurance.

Jan 2010Jan 2012

Senior Account Executive

F5 Networks

Senior Account Executive 

Responsible for the entre sales process and relationship management for large Enterprise in various industries such as Telco, Manufacturing and B&F in Sweden.

Nov 2006Nov 2010

Sales Director CC Solutions EMEA


A member of Avaya’s Centre Of Excellence for Advanced Applications, responsible for sales and business development focusing on Contact Centre portfolio across EMEA.

Sales Director Contact Centre portfolio within channels team in EMEA responsible for the major System Integrators such as IBM, CSC, Dimension Data and TietoEnator.


·Increasing Contact Centre numbers by 20% annually in EMEA.

·Driving and winning several direct strategic wins in the Nordics, Stena Line, Ventelo and Tele2.

·Sales quota overachieved in four consequent years.

Apr 2001Nov 2006

Regional Sales Manager Nordics

Responsible for sales and marketing of Genesys Contact Centre SW licenses and Professional services in the Nordics. Accountable for Genesys large pan-nordic direct customers such as Nordea Bank. Developing and managing relationship with System Integrators and Service Providers. Such as Telia, IBM, Telenor, Teledenmark/TDCand Steria.


  • Rookie of the year in 2001
  • Awarded the most successful sale person in EMEA in 2003
  • Awarded “President Club” honor in 2003, 2004 and 2005
  • A member of Leadership council, an advisory group to Senior Management, responsible for development of strategic decisions and company's road map.
  • Successfully won the majority of the Contact Centre RFP:s in the high-end of the market in the Nordics. Swedbank, Nordea Bank, TDC, Telenor, DanskeBank, ICA bank & ICA to mention a few.
  • Established regional Genesys User group meetings in the Nordics with great success. The Nordic model became an icon for other regions and countries that started their own regional User Group in various regions globally.
  • Establishing a strong partner community across the Nordics countries and successfully developing the business with channels.
  • Sales quota overachieved in six consequent years.
Jan 1999Apr 2001

Sales Manager

Sales Manager Datametrix Sweden, responsible for the sales and presales team. Achievements: ·The Successful introduction of Avaya’s Telephony/PBX platform and Contact Centre solutions to the Swedish market. ·Win and successful implementation of a number of large global Contact Centre outsourcing deals in the Nordics such as Transcom, Sitel and Teleperformance.
Nov 1994Dec 1997

Senior Business Consultant

Bull AB

Sales and business development of Bull’s new Voice Mail platform at European Telco operators.

Sep 1985Nov 1994

Senior Account Manager

Infovox AB/Telia Promotor

Pioneer in Text-To-Speech and Interactive Voice Response technology. Introduction of  IVR solutions to the Swedish market, in 1985. Introduced the new “Automated Voice Self Service” concept as integrated part of modern customer service strategy. Achievements: ·Successfully sold and implemented the fist self service / IVR solutions at large banks, Telco’s, Insurance, Public sector and Transportation companies in Sweden.  
Nov 1982Oct 1985

Programmer & System manager

Dr Bolagen, Datoresiering AB and Versal AB

After my graduation and after my maternity period with my two children, I worked as a programmer in the IT department in various companies mentioned above. 


Jan 1975Dec 1980

Bachelor of Science

University of Stockholm


   Languages ·        Swedish Native ·        English Fluent  ·        Persian (Farsi) Native