Work History

Work History
Feb 2011 - Present

founder and partner

Flow Consultoria

Founder and Partner at Flow Consultoria, a consultancy firm that offers full service research support, from research design and planning, to analysis and reporting, with expert design recommendations to help interpret findings.

Clients: Nokia, Sony, Pepsico.

Apr 2004 - Present

Accessibility consultant

Todos Nós - Unicamp Acessível

Co-writer and editor of ‘Acessibilidade: discurso e prática no cotidiano das bibliotecas’,  Elsevier, 2006.

Physical and web accessibility consultancy during master degree for several institutions:

General Justice Office of Defense of People with Disabilities, Natal, Brazil; Architecture Faculty (FEC) Unicamp, Brazil; Federal University Rio Grande do Norte, Brazil. Education Faculty (FE) Unicamp, Brazil; University FAAP, São Paulo, Brazil; University of Santa Maria, RS, Brazil; University AnhembiMorumbi, São Paulo, Brazil; UnB, Brasília, Brazil; Universidad de Córdoba, Spain.

May 2009 - Dec 2010

Project leader / UX Specialist


User research and innovation projects for m-commerce, websites, electronic products interface, healthcare.Techniques: in-depth interviews, etnographics, shadowing, co-creation sessions and usability tests.Clients: Skype, Nokia, Microsoft, Sony, MasterCard, J&J, Panasonic, Merck, Shire, Renault, Abbott, Itaú

Co-workers: Hall&Partners (worldwide), Truth (London), GravityTank (Chicago), Synovate (Shangai)

Sep 2008 - Apr 2009

Usability / UX Specialist


Interface design and usability consultancy within innovation process for Positivo Informática - largest computer manufacturer in Brazil and a leader in educational technology.

Participates as team member in defining and clarifying user interface requirements for an engineering team. Experience in pursuing new forms of consumer experiences around content, exploring new technologies to create more consumer-relevant interactions. Experience in translating functional requirements into technical design and user interface prototypes, storyboarding and navigational design.

Aug 2007 - Aug 2008

Usability analyst

Try Consultoria e Pesquisas

Websites usability analysis and testing, including sites for music, mobiles, news, education, searching, buying/auctions, internet banking, social aid and social meeting. Clients: UOL (Home, Radio, TodaOferta, Educação, Messenger, Shopping, BatePapo, Host), Abril (Ser, Home), Vivo, Terra (Home, Sonora), Electrolux (household appliances),, Orolix, ActionAid, Citibank.

Mar 2005 - Aug 2005

Accessibility consultant

Consejo de Juventud - Ayuntamiento de Zaragoza

Spanish goverment organization for promotion of culture and leisure for people with disabilities. Urban accessibility and 'tourism for all' consultancy for country hotels in Zaragoza/Aragón.

Sep 2003 - Mar 2005

Industrial designer

Faculty of Mechanical Engineering - Unicamp

Design of industrial components for companies - SuperZinco (Campinas, SP) and Nissan (Curitiba, PR).


Jul 2005 - Aug 2007

Mechanical Engineering

Universidade Estadual de Campinas - Unicamp

Pós–graduation stricto sensu. Usability and accessibility in industrial products, endorsed by Bosch/Siemens.

Colaboration from other institutes/universities:

FEF-Unicamp: "Atividade Física Adaptada"

FAU-USP: "O Design posto em Questão"

MED-USP: "Introdução à Bioengenharia"

Sep 2000 - Sep 2003

Industrial Design

Universidad Politecnica de Valencia - UPV

Internships:Design for the World – Barcelona, Spain [Out/2002 - Sept/2003]Design for the real World – Valencia, Spain [Out/2002 - May/2003]Daimler Chrysler – Ulm, Germany [Aug/2001]