Marketing Director / Assistant Branch Manager
American Dream Mortgage Bankers, Inc.
Worked alongside owner of Bank to develop and implement marketing and advertising strategies designed to increase revenue while keeping lead cost at approximately 10%. Managed 6 Loan Officers providing support on pricing, processing, underwriting and closing residential mortgage loans. Utilized technology to streamline communications between branch and main offices, creating efficiencies that increased per-loan profitability and decreased turn-around time. Directed 12 Telemarketers who consistently met leads / hour and sales / lead goals.
- Quadrupled business revenues through innovative marketing efforts and decisive leadership skills (1999 to 2002).
- Participated in the origination, processing, closing, funding and sale of more than 650 residential mortgage loans.
- Coordinated $126M in residential mortgage loans.
- Meticulously administered $11M line of credit to maximize profitability of yield spread and service release premiums.
- Created direct mail piece resulting in 1 closing per 2,000 and oversaw weekly targeted dispensing of 16,000 direct mail pieces.
- Migrated direct mail "in-house" for greater price control and shorter delivery time, resulting in lead cost below 10%.