Download PDF

Work History

Aug 2013Present

Communications & Administration Assistant

Waikato Innovation Park
  • Oversee all activities related to marketing and branding
  • Developed and implemented the first digital strategy for WIPLTD with constant performance check from time to time by changing parameters
  • Successfully initiated and currently manage all online marketing activities such as Social Media (Facebook, LinkedIn, Twitter), Google Analytics and Newsletters
  • Work in conjunction with the CEO and external PR team to create marketing/public relations plans and strategies
  • Update and maintain Capsule CRM to utilise for reporting and client management
  • Facilitated the development of a new and user-friendly website using Wordpress
  • Coordinated the promotion of company video on Youtube and other channels
  • Developed collateral such as banners, brochures, business cards and stationery
  • Responsible for organising, promoting, and co-ordinating over 20 events in the Park for start-up and established businesses  
  • First point of contact for businesses seeking support for growth  
  • Utilise my extensive administration skills to assist four Advisors with appointments, customer management and market research
  • Manage various projects independently from beginning to end 
Apr 2011May 2013

Marketing Assistant

Kidicorp
  • Responsible for online brand presence of over 240 childcare centres nationwide
  • Acknowledged for transitioning and updating 180 ABC Childcare Centres under the Kidicorp brand umbrella
  • Maintained and managed www.kidicorp.co.nz, including 250 pages and databases as well as administering online Marketing tools and social media with Facebook and Twitter
  • Coordinated advertising and promotional collaterals such as flyers, newspaper ads etc, and ensured timely execution and delivery of the same
  • Analysed reports produced from Google Analytics and other marketing initiatives to inform strategy for future promotions and offerings
  • Developed consistent signage collateral for 180 childcare centres across New Zealand
  • Liaised with external suppliers on a daily basis while working towards specific goals
  • Maintained monthly marketing budgets and invoice sign-off
  • Managed various projects from beginning to end 
    Oct 2009Nov 2010

    Computer Lab & Library Student Assistant

    University of Waikato
    • Provided customer service at the Library front desk and Waikato Management School computer labs 
    • Developed people management and problem solving skills by interacting with students and staff on a daily basis
    • Gained experience using the Voyager Database and the Library of Congress classification system
    • Gained experience in using different software and high capacity printers
    • Gained experience in alarm systems, solving hardware and technical queries
    Jul 2008Dec 2008

    Junior Account Manager

    JWT
    • Planned and executed campaigns for Smirnoff and Kingfisher
    • Liaised with media house, production units and other departments to meet client timelines
    • Developed creative briefs and brainstormed on design layouts and communication strategies
    • Completed a comparative communication analysis on the Life Insurance Provider sector: the analysis was implemented for the launch of a new insurance company
    Sep 2005Feb 2006

    Copywriter

    MAK Media and Creations
    • Was the head copywriter; leading a team of 4 designers
    • Implemented changes that opened up communication between the client and creative team; it lead to better understanding of the projects
    • Produced targeted and multi-lingual advertising collateral in-line with the market research
    • Liaised with clients, vendors and other departments to meet deadlines
    • Gained experience in using Photoshop and HTML to update company website

    Work Examples

    Independent and group projects completed while at University and previous work places

    Education

    Jul 2009Nov 2010

    Post Graduate Diploma

    University of Waikato

    Relevant Papers:
    Consumer Behavior | The Market Research Process | International Marketing | Society and Marketing

    Additional Paper: Current Issues in International Management

    Jun 2004Apr 2007

    Bachelor of Mass Media (Advertising Major)

    University of Mumbai

    Relevant Papers:
    Advertising | Copywriting | Events and Co-ordination | Project Management | Film-making | Marketing | Branding |