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Work experience

Mar 2002Present

VP Sourcing and Merchandising


Research Market, Identify new products, develop new products, enhance/upgrade current line, Establish production processes and product specifications. Develop packaging and labeling. Define branding standards. Identify and source Information Technology. Travelling overseas and attending local and global merchandise fairs to identify and develop new vendors and product lines. Define Inventory Mix based on customer needs & production strengths across various categories & manage seasonality.

Product Categories:

Bath - Shower Curtains, Bath Rugs, Metal Bath Accessories, Shower Curtain Hooks

Window - Drapery Panels, Curtain Rods from China and India

Dining - Candle Holders, Bowls

Living - Table Top decorative, Accent Rugs

Major Retailers/Customers:

TJ Maxx, Marshalls, Home Goods (Marmaxx Group), Ross Stores, Burlington Coat Factory, Old Time Pottery, Big Lots.

Senior Merchandiser, Trade Lines, Inc.,

2002 to 2004.

Created teams and trained members/partners to surpass customer expectations with maximum efficiency.




Managed production for Gerry Sportswear division. Developed materials sourcing from China and Russia, managing and maintaining clear communication. Tested new Blue Cherry software to establish best implementation environment.



MBA (Global Ma

Jan 1981Jan 1985

B. TECH (Textiles)



In 1890 Kalabhavan Techincal Institute was established and Textile Engineering Department was a part of it then. It was then known by the name ―RANGSHALA‖ and during that time artisan courses were offered in Weaving and Sizing till we became University. Gradually the department has developed to full fledged Engineering courses, the First step was offering the Certificate course in Weaving (1897) and the Diploma in Weaving Technology (1907). Major Laboratories and Equipment Department has full-fledged laboratories for Physical Testing, Spinning, Weaving & weaving preparatory, Texturing, Knitting and Manmade Textiles. Physical testing lab is equipped with the state-of–the–art testing facilities and offer testing of fibers, filaments, yarns, fabrics, garment, geo textiles, medical textiles etc. Anchor institute [textile unit] has contributed well in the procurement of latest machines as well as instruments while establishing these facilities. Some of the latest machines procured are Autoconer X5, Single end sizing machine, Sample loom, Chute feed system fro the blow-room, Reiter make Card machine, Comber, Himson make Two for one twister, Rotor spinning machine and the HVI instruments besides the Premier make evenness tester. The Department is also equipped with a computer lab, having 18 computers with internet facility and multimedia LCD projector.

Major Thrust Areas:

Knitting, Technical textiles, Non-woven, Garment Technology and Computer Aided Designs Textile Engineering Department The department has added another feather to its cap by having been selected as Anchor Institute by Industries Commissionarate Govt. of Gujarat in 2009. Department is engaged in solving problems of Industry, in and around Baroda, like IPCL, Dinesh Mills Ltd, Patwa kinariwala, NIMAKO, KBS Filters, etc. It is associated with Capiq Engineering Industries in performance study of new Retro Fit Autolevellers, Standardization of requirements and specifications of packing bags for GSFC, development of Puncture resistance tester and Creep testers for Industrial Fabrics, in collaboration with TAIRO, funded by Baroda Rayon Corporation Research Grant, product developimprovement of functional characteristics of woven industrial fabrics and Geotextiles with High-tech speciality fabrics and Masturlal Chunilal Industrial Fabrics Ltd. Department is actively associated with TAIRO (Textile and Allied Industries Research Organisation) involved in development of proto type machines like Friction spinning, Roller card, Nep tester, Air jet spinning, Tandem spinning. The department has full fledged testing facility for testing from fiber to fabric to Geotextiles and even man made textiles.


English Hindi Gujarati
Global Marketing (B2B)
Buying Home Textiles / Global Sourcing



Looking for a position where I can induce growth by creating new business opportunities and increase customer satisfaction in global market place.

As an executive leader with proven results in startup and established manufacturing/wholesale companies, I have directed all aspects of multi-million dollar wholesale businesses serving major discounters and retailers such as Wal-Mart, Marmaxx Group, Ross Stores, etc. I excel at identifying trends using various resources – market comp, trade fairs, new vendors, country visits etc. I design, implement and manage global purchasing, supply chain & vendor management strategies, and production operations. I have more than 10 years of experience in dealing with vendors from low cost countries like China and India.

  • Creating and implementing buying strategies to optimize merchandise flow into the stores
  • Working with planners and designers in proactive manner to identify resources/vendors
  • Negotiation to maximize benefits
  • Optimization of cost through logistic and packaging – solid ppk, ppks in a box & solid packs

As a resourceful and reliable leader, I am well versed and highly skilled in operating 24/7 global operations. Described as friendly, cooperative and knowledgeable, I excel at leading strong cross-functional teams that get the job done in the most effective way. My BS in Textile Technology is from the University of Baroda. I earned an MBA in Global Management through the University of Phoenix.


Favorite Movies & TV Shows
  • Walking in the Clouds
  • Changling
  • Bagger Vance
  • Lion King - all of them
  • Monk
  • Psych
  • Kung Fu Panda
Favorite Music
  • Father and daughter by Paul Simon
  • Songs by Harry Belafonte
  • Songs by Rod Stewert
  • Songs by Norah Jones
Favorite Books
  • What Got You Here Won't Get You There - by Marshall Goldsmith
  • Good to Great - by Jim Collins
  • Don't Sweat the Small Stuff and it's all small stuff by Richard Carlson
  • The Bhagawad Gita by Graham M. Schweig
  • Integrity by Stephen Carter
  • Execution by Larry Bossidy & Ram Charan
  • Monk who sold his Ferrari by Robin Sharma
  • The Leader who had no title by Robin Sharma
  • The Oz Principle by Roger Connors
  • The seven habits of highly effective people by Stephen R. Covey
Reading List
  • Greatness Guide by Robin Sharma
  • True North by Bill George


Global Sourcing, Vedor Management, Inventory Management, Demand Planning

Global Sourcing / Vendor Management / Negotiations / Product Planning

Logistics Optimization / Cost Savings / QC / Warehousing / Distribution / Supply Chain

As an expert buyer with proven results in startup and established wholesale companies, I have directed all aspects of multi-million dollar global manufacturing business serving major B2B customers mainly leading discounters and major retailers including major discounters. I design, implement and manage global product development, manufacturing, supply chain and vendor management strategies. I excel at sourcing & creating operational systems to satisfy the ever-changing needs of vendors and customers, improving the bottom line.

Product Development and Merchandise Management

New Products, Product Life Cycles, Seasonality & Seasonal Products, Inventory Management

Vendor Management, Negotiations, Product Packaging

Merchandise Management – Product, Store Merchandising, E-commerce

As a resourceful and reliable leader, I am well versed and highly skilled in operating 24/7 global operations. Described as friendly, cooperative and knowledgeable, I excel at leading strong cross-functional teams that get the job done in the most effective way. My BS in Engineering is from the M.S. University of Baroda. I earned an MBA in Global Management through the University of Phoenix.


I enjoy outdoor activities including photography, swimming, hiking and bird watching. I like to read in order to improve myself and know more about changes in general and specific business area.