Snehal Patel

  • Edison US-NJ
Snehal Patel

VP - Merchandise & Production

Work History

Work History
Mar 2002 - Present

VP Sourcing and Merchandising


Research Market, Identify new products, develop new products, enhance/upgrade current line, Establish production processes and product specifications. Develop packaging and labeling. Define branding standards. Identify and source Information Technology. Travelling overseas and attending local and global merchandise fairs to identify and develop new vendors and product lines. Define Inventory Mix based on customer needs & production strengths across various categories & manage seasonality.

Product Categories:

Bath - Shower Curtains, Bath Rugs, Metal Bath Accessories, Shower Curtain Hooks

Window - Drapery Panels, Curtain Rods from China and India

Dining - Candle Holders, Bowls

Living - Table Top decorative, Accent Rugs

Major Retailers/Customers:

TJ Maxx, Marshalls, Home Goods (Marmaxx Group), Ross Stores, Burlington Coat Factory, Old Time Pottery, Big Lots.

Senior Merchandiser, Trade Lines, Inc.,

2002 to 2004.

Created teams and trained members/partners to surpass customer expectations with maximum efficiency.

2000 - 2002



Managed production for Gerry Sportswear division. Developed materials sourcing from China and Russia, managing and maintaining clear communication. Tested new Blue Cherry software to establish best implementation environment.


2002 - 2004

MBA (Global Ma


The Master of Business Administration with a concentration in Global Management requires a minimum of 51 credits, which may come from a combination of required and elective courses.

Core courses
  • Management MGT/521 ›

    This course applies the tools available to University of Phoenix graduate students and the competencies of successful managers to understand the functions of business. Students develop an increased awareness of their own perceptions and values in order to manage and communicate with others more effectively. Other topics include graduate business program goals, argument construction, decision making, collaboration, and academic research.

  • Human Capital Management HRM/531 ›

    This course prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviors.

  • Business Law LAW/531 ›

    This course prepares students to evaluate the legal risks associated with business activity. Students create proposals to manage an organization’s legal exposure. Other topics include the legal system, alternative dispute resolution, enterprise liability, product liability, international law, business risks, intellectual property, legal forms of business, and governance.

  • Organizational Leadership LDR/531 ›

    This course prepares students to apply leadership principles to the roles they play as managers. Students will discover more about themselves and learn more about the connection between the individual and the organization. Other topics include organizational culture, structure, group behavior, motivation, power, politics, organizational change, and workplace conflict.

  • Quantitative Reasoning For Business QRB/501 ›

    This course applies quantitative reasoning skills to business problems. Students learn to analyze data using a variety of analytical tools and techniques. Other topics include formulas, visual representation of quantities, time value of money, and measures of uncertainty.

  • Economics ECO/561 ›

    This course applies economic concepts to make management decisions. Students employ the concepts of scarce resources and opportunity costs to perform economic analysis. Other topics include supply and demand, profit maximization, market structure, macroeconomic measurement, money, trade, and foreign exchange.

  • Accounting ACC/561 ›

    This course applies accounting tools to make management decisions. Students learn to evaluate organizational performance from accounting information. Other topics include financial statements, cost behavior, cost allocation, budgets, and control systems.

  • Applied Business Research & Statistics QNT/561 ›

    This course prepares students to apply statistics and probability concepts to business decisions. Students learn important criterion for developing effective research questions, including the creation of appropriate sampling populations and instruments. Other topics include: descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection, and data analysis--including parametric and nonparametric tests of hypothesis and regression analysis.

  • Operations Management OPS/571 ›

    This course applies planning and controlling concepts to increase the value of the supply chain. Students learn to evaluate and improve processes. Other topics include process selection, process design, theory of constraints, project implementation, capacity planning, lean production, facility location, and business forecasting.

  • Corporate Finance FIN/571 ›

    This course applies corporate finance concepts to make management decisions. Students learn methods to evaluate financial alternatives and create financial plans. Other topics include cash flows, business valuation, working capital, capital budgets, and long-term financing.

  • Marketing MKT/571 ›

    This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.

  • Strategic Planning & Implementation STR/581 ›

    This capstone course integrates concepts from all prior courses in the program. Students apply the concepts of strategic planning and implementation to create sustainable, competitive advantage for an organization. Other topics include environmental scanning, strategic analysis, corporate social responsibility, implementation and evaluation, and risk management.

  • Global Business Organization And Culture GMGT/510 ›

    This course examines the cultural and organizational framework within which global business is conducted. Topics include sociocultural forces, cultural analysis, communication strategies, human resources investment and utilization, and managing across borders.

  • External Environment Of Global Business GMGT/520 ›

    This course explores issues and institutions that affect global business outside the direct control of the organization. Topics include country risk assessment; basis for trade and capital flows; exchange rate determination; international, national, and local organizations; regional integration; and conflict resolution of global trade disputes.

  • Internal Environment Of Global Business GMGT/530 ›

    This course examines issues and functions that global business faces within control of the organization. Topics include organizational forms of entry and exit, legal issues, marketing, finance, human resources, and risk management.

  • Global Strategy Formulation And Implementation GMGT/540 ›

    This course develops strategy for global implementation. Topics include the role of global strategy in the organization, the current state and strategic choices, strategy selection, implementation and control issues, portfolio management, and case analysis.

  • Cases In Cross-border Management CAP/GM591 ›

    This content area capstone course applies management concepts to a global environment. Students learn to evaluate opportunities and challenges to opportunities in the international marketplace. Case studies are utilized to assist in synthesizing concepts from prior global management course work.

Jan 1981 - Jan 1985

B. TECH (Textiles)



In 1890 Kalabhavan Techincal Institute was established and Textile Engineering Department was a part of it then. It was then known by the name ―RANGSHALA‖ and during that time artisan courses were offered in Weaving and Sizing till we became University. Gradually the department has developed to full fledged Engineering courses, the First step was offering the Certificate course in Weaving (1897) and the Diploma in Weaving Technology (1907). Major Laboratories and Equipment Department has full-fledged laboratories for Physical Testing, Spinning, Weaving & weaving preparatory, Texturing, Knitting and Manmade Textiles. Physical testing lab is equipped with the state-of–the–art testing facilities and offer testing of fibers, filaments, yarns, fabrics, garment, geo textiles, medical textiles etc. Anchor institute [textile unit] has contributed well in the procurement of latest machines as well as instruments while establishing these facilities. Some of the latest machines procured are Autoconer X5, Single end sizing machine, Sample loom, Chute feed system fro the blow-room, Reiter make Card machine, Comber, Himson make Two for one twister, Rotor spinning machine and the HVI instruments besides the Premier make evenness tester. The Department is also equipped with a computer lab, having 18 computers with internet facility and multimedia LCD projector.

Major Thrust Areas:

Knitting, Technical textiles, Non-woven, Garment Technology and Computer Aided Designs Textile Engineering Department The department has added another feather to its cap by having been selected as Anchor Institute by Industries Commissionarate Govt. of Gujarat in 2009. Department is engaged in solving problems of Industry, in and around Baroda, like IPCL, Dinesh Mills Ltd, Patwa kinariwala, NIMAKO, KBS Filters, etc. It is associated with Capiq Engineering Industries in performance study of new Retro Fit Autolevellers, Standardization of requirements and specifications of packing bags for GSFC, development of Puncture resistance tester and Creep testers for Industrial Fabrics, in collaboration with TAIRO, funded by Baroda Rayon Corporation Research Grant, product developimprovement of functional characteristics of woven industrial fabrics and Geotextiles with High-tech speciality fabrics and Masturlal Chunilal Industrial Fabrics Ltd. Department is actively associated with TAIRO (Textile and Allied Industries Research Organisation) involved in development of proto type machines like Friction spinning, Roller card, Nep tester, Air jet spinning, Tandem spinning. The department has full fledged testing facility for testing from fiber to fabric to Geotextiles and even man made textiles.




English Hindi Gujarati

Global Marketing (B2B)



Buying Home Textiles / Global Sourcing



Looking for a position where I can induce growth by creating new business opportunities and increase customer satisfaction in global market place.

As an executive leader with proven results in startup and established manufacturing/wholesale companies, I have directed all aspects of multi-million dollar wholesale businesses serving major discounters and retailers such as Wal-Mart, Marmaxx Group, Ross Stores, etc. I excel at identifying trends using various resources – market comp, trade fairs, new vendors, country visits etc. I design, implement and manage global purchasing, supply chain & vendor management strategies, and production operations. I have more than 10 years of experience in dealing with vendors from low cost countries like China and India.

  • Creating and implementing buying strategies to optimize merchandise flow into the stores
  • Working with planners and designers in proactive manner to identify resources/vendors
  • Negotiation to maximize benefits
  • Optimization of cost through logistic and packaging – solid ppk, ppks in a box & solid packs

As a resourceful and reliable leader, I am well versed and highly skilled in operating 24/7 global operations. Described as friendly, cooperative and knowledgeable, I excel at leading strong cross-functional teams that get the job done in the most effective way. My BS in Textile Technology is from the University of Baroda. I earned an MBA in Global Management through the University of Phoenix.


Favorite Movies & TV Shows
  • Walking in the Clouds
  • Changling
  • Bagger Vance
  • Lion King - all of them
  • Monk
  • Psych
  • Kung Fu Panda
Favorite Music
  • Father and daughter by Paul Simon
  • Songs by Harry Belafonte
  • Songs by Rod Stewert
  • Songs by Norah Jones
Favorite Books
  • What Got You Here Won't Get You There - by Marshall Goldsmith
  • Good to Great - by Jim Collins
  • Don't Sweat the Small Stuff and it's all small stuff by Richard Carlson
  • The Bhagawad Gita by Graham M. Schweig
  • Integrity by Stephen Carter
  • Execution by Larry Bossidy & Ram Charan
  • Monk who sold his Ferrari by Robin Sharma
  • The Leader who had no title by Robin Sharma
  • The Oz Principle by Roger Connors
  • The seven habits of highly effective people by Stephen R. Covey
Reading List
  • Greatness Guide by Robin Sharma
  • True North by Bill George


Global Sourcing, Vedor Management, Inventory Management, Demand Planning

Global Sourcing / Vendor Management / Negotiations / Product Planning

Logistics Optimization / Cost Savings / QC / Warehousing / Distribution / Supply Chain

As an expert buyer with proven results in startup and established wholesale companies, I have directed all aspects of multi-million dollar global manufacturing business serving major B2B customers mainly leading discounters and major retailers including major discounters. I design, implement and manage global product development, manufacturing, supply chain and vendor management strategies. I excel at sourcing & creating operational systems to satisfy the ever-changing needs of vendors and customers, improving the bottom line.

Product Development and Merchandise Management

New Products, Product Life Cycles, Seasonality & Seasonal Products, Inventory Management

Vendor Management, Negotiations, Product Packaging

Merchandise Management – Product, Store Merchandising, E-commerce

As a resourceful and reliable leader, I am well versed and highly skilled in operating 24/7 global operations. Described as friendly, cooperative and knowledgeable, I excel at leading strong cross-functional teams that get the job done in the most effective way. My BS in Engineering is from the M.S. University of Baroda. I earned an MBA in Global Management through the University of Phoenix.


I enjoy outdoor activities including photography, swimming, hiking and bird watching. I like to read in order to improve myself and know more about changes in general and specific business area.