Kantar Global Delivery Centre
Project Management: Coordinating with all the teams once the project gets commissioned, reviewing the brief and proposal, acting as a single point of contact and ensuring that the project goes on smoothly, committing the timelines based on the availability of resources.
Concept Product test: It determines how closely a product fits (the ‘synergy’) with the expectations set up by the concept, pinpointing improvements that can maximize growth opportunities. It has a vital role to play in ensuring a strong repeat purchasing rate, a critical factor in the long-term success of any new FMCG product.
Market Segmentation: Segmenting the market based on the emotive needs which can be understood by the irrational behavior of the consumers. This is captured through a growth tool which helps understanding the market needs, brand positions in the market and gauge the gap between the needs and brand delivery.
Opportunity Sizing: Identifying any hidden opportunities in the market by gauging the needs of the market and the actual delivery of the brand keeping in mind also the competitor’s strength.
Forecasting: Forecasting volumes for a new product based on the frame work which is a bottom to top approach by interviewing respondent to understand the trial probability along with the marketing mix plan which the client decides based on the kind of category and the investment which he is willing to make for his new idea. We also establish the effect of this marketing mix on volumes and its optimization.
Questionnaire design: Helps client design questionnaire so that they can best meet their objective behind taking up the new study. We suggest them to include questions based on the analysis they are looking for and ensure the correct flow of questions in a logical manner.
Client Servicing: Communicating with the clients on regular basis and set the right expectations for the outputs. taking initiative in developing client presentations under supervision of senior account team members.Work with a team of analysts as well as subject matter experts and facilitate smooth collaboration. Will also need be effective at client servicing in the course of project delivery.
Training and Supervision : Training the low expertise researcher if required and supervising their work on regular basis.
Stakeholders Management : Responsible for responding to RFPs by working with multiple internal stakeholders (marketing, decision sciences, operations, pricing etc) to achieve the best final outcome. We create appropriate marketing and analytical frameworks/ approaches to the RFP/brief where required.