Yuri is Managing Director of Maximize - media agency in Moscow, Russia. His main responsibilities are general management, strategic planning and new business development. Based on annual billings Maximize ranks in top 20 agencies in Russia. Currently Yuri is the student in the TRIUM Global EMBA program which recently was ranked #2 by FT. Maximize agency was created by MindShare Russia in 2004 as the reflection of opportunity of combining of an agency with the creative and entrepreneurial dynamism of a small firm and the resources of a big one. Together MindShare & Maximize are the world s largest communications planning and buying company in the world with over $25 billion managed for clients annually. Prior to Maximize Yuri held various positions in marketing and advertising in leading international and local companies in Russia. In particular he worked as Marketing Director of Kraft Foods Russia, Account Director in Ammirati-Puris-Lintas Moscow, Product Group Manager in Mars Inc. Yuri graduated from Moscow University of International Relations, International Journalism Faculty.