• Salt Lake City US-UT
  • 801-647-8072
  • stanmickelson@gmail.com

Stan Mickelson

Data-driven Sales Professional

Summary

I am an experienced sales executive with a deep understanding of the intertwined relationship of sales and the customer journey. I embrace a data-driven sales model to ensure best product/market fit. I believe that a successful sales model is based on thought-leadership, useful content, influencer advocacy and nurture.

Interests

Skiing, mountain biking, golf, composing and recording music, machine learning/artificial intelligence, acquiring new skills and knowledge.

Last books read: 

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass and Sean Callahan

TRACTION: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and 


Sales Management Skills

Ability to:

Listen

Self-motivate

Stay focused and enthusiastic in high stress environment

Consistently meet or exceed sales (and personal) goals

Create realistic sales forecasts

Organize, prioritize and manage time resources

Analyze client business needs

Communicate research findings in easily understandable language

Build and maintain client relations

Create and implement ideas

Quickly resolve problems

Manage client credit and collection issues

Work synergistically with designers

Continually pursue professional and personal enrichment

Thrive in constantly evolving industry and market conditions

Proficient in Mac OSX, Windows, iOS, Windows Office Suite (Powerpoint, Excel, Word), CRM's and CMS's

Work History

Work History

Chief Sales Officer

Jan 2015 - Feb 2016
Emperitas

Serve as a key member of the executive team that sets HyperX Media's strategic direction. Function as a thought leader and a trend-hunter. Prospect, qualify, pitch and close new business. Continually increase revenues from existing client base. Forge strong results-based relationships with agency partners. Consult with clients to create digital marketing strategies. Oversee and collaborate with digital media, digital design and SEM departments on client campaigns and projects.  

Brands worked with: Skullcandy, Utah Shakespeare Festival, Columbusserves.org, Organic Conceptions

Senior Marketing Strategist

2013 - 2014
Broadway Media

Generated revenue for station and company through sales of X96 and x96.com inventory. Prospected, pitched and closed new business. Worked extensively with on-air "talent" and promotional staff to create imaginative promotions for clients. Sold station inventories at maximum rates. Delivered excellent client service. Created sales and promotional proposals.

Brands worked with: Utah Jazz, Subway, Mountain America Credit Union, Larry H. Miller Automotive

VP, Sales

Jan 2009 - 2013
HyperX Media

Serve as a key member of the executive team that sets HyperX Media's strategic direction. Function as a thought leader and a trend-hunter. Prospect, qualify, pitch and close new business. Continually increase revenues from existing client base. Forge strong results-based relationships with agency partners. Consult with clients to create digital marketing strategies. Oversee and collaborate with digital media, digital design and SEM departments on client campaigns and projects.  

Working/worked with these brands: Skier's Edge, Big O Tires, Mountain America Credit Union, ARUP Blood Services, Wendy's, Jean Brown Research, Zions Bank, Utah Jazz, St. George Convention & Visitors Bureau, Henry Walker Homes and RioTinto/KUC

Account Manager

Mar 2008 - Dec 2008
KSL Newsradio/ksl.com

Outside sales of KSL-Newsradion and ksl.com spot inventory. Qualified ,prospected, pitched and closed new business. Managed existing clientele. Sold station inventories at maximum rates. Solved pre-exisiting client billing problems. Created sales and promotional proposals.

Worked with these brands: Big O Tires, Ski Utah, Deseret First Credit Union, American Lung Association, Recreation Outlet and MountainStar Healthcare.

Account Executive

Jun 1998 - Mar 2008
X96 - Simmons Media Group

Generated revenue for station and company through sales of X96 and x96.com inventory. Prospected, pitched and closed new business. Worked extensively with on-air "talent" and promotional staff to create imaginative promotions for clients. Sold station inventories at maximum rates. Delivered excellent client service. Created sales and promotional proposals.

Worked with these brands: Coca-Cola, McDonald's, Deer Valley, Park City Mountain Resort, Guitar Center, Maverik, AT&T, Keller Williams, Salt Lake Harley-Davidson, Ski Utah and many more....

Education

Education

Bachelor of Arts - Communications

Skills

Skills

References

References

Ryan Lufkin

Josh Child

Ben Rasmussen