Sandra Mays

  • Memphis US-TN
Sandra Mays

Work History

Work History
Sep 2008 - Present


SM Consultants

Consultant.  Consult with business owners on developing new business opportunities through use of creative communication techniques which include, mass marketing on the web, merchandising product, quality improvement to increase market share, achieve awareness of goals through development of effective communication strategies.  Served as media consultant and grants coordinator with educational facilities.

    *Clients include HK Group; Lenny's Restaurants,  Holly Springs School District, Mays Consulting Group and BlackBox Media.

May 2006 - Jul 2007

Vice Chancellor of Public Relations

University of Tennessee Health Science Center

Vice Chancellor of Public Relations.  Develop and direct the implementation of communications plans to support goals for increasing awareness and market share for UTHSC programs, services and support system wide strategic goals.  Serve as a primary spokesperson for UTHSC and its entities; serve as the key liaison between UTHSC  and government officials, medical community, corporate special events planning; coordinate special events with various media, promoting on a regional level, increasing community awareness and support of UTHSC sponsors, donors, alumni's and therir services.

    *Conduct meetings with administrators and staff to stimulate the flow of positive new ideas.

    *Act as a counselor for corporate management and administrators, and consult with UTHSC      chancellors/administrators regarding community and public relations strategies.

    *Train, direct, and counsel other members of the Marketing and Communications staff in handling all communications/media needs.

    *Provide direction on jobs such as: television/radio ads, brochukres, fact sheets, direct mail pieces, letterheads, newsletters, manuals, media kits and posters.

    *Maintain and prepare budget and productivity within guidelines; ensure completion of media and community relations projects.

    *Have increased community image and public awareness.

    *Coordinate special events and meetings system wide.

Jul 1999 - May 2006

Director of Communications, Marketing and Public Relations

Memphis Housing Authority & Housing and Community Development

Director of Communications.  Created effective marketing, public relations strategies and programs to increase visibility within the community.  Served as liaison with local and regional media and created/distributed news releases withich included coordinating and supervising press conferences, developing public relations strategies, and acting as spokesperson for  MHA/HCD.  Special event coordination for MHA/HCD and City of Memphis Mayors office.

    *Maximized media resources gaining mass media coverage to announce, promote, and report on promotional events.

    *Conducted assessment of available finincial resources and in-place communication/public relations systems; and developed a long-term communication strategy that was effective for : (1) Driving community awareness, (2) Increasing fund-raising efforts, and (3) Increasing revenues to support projects as well as offset operational costs.

    *Created visual design/layout and wrote copy for promotional materials.

    *Served as producer and hosted a weekly community access television program.

    *Served as agency liaison to the Mayor's office, government officials, key community leaders, and general public.

    *Coordinated all special events and meetings for MHA/HCD, City of Memphis Mayors office, City Council and community.  Provided logistical support.

Jul 1994 - Jun 1997

Marketing Consultant

Raycom Communications/WMC-TV5

Provided a full range of account management, advertising sales, and creative concept development services.  Conferred with accounts to determine marketing goals and advertising budgets, and developed campaigns and promotions to meet objectives.  Built lasting and profit-generating relationships through excellent account management and client relations skills and internal teamwork with news and promotions department;  very strong in expanding existing account revenue expenditures and brining in new accounts.

    *Handled all phases of marketing plans, following projects through from concept development through finalization and revision of proposals.

Prior Positions:    Advertising Account Prepresentative    Hearst Corporation / WDTN-TV

                                Media Consultant                                         Gillett Corporation / WSMV-TV


1976 - 1978


1971 - 1975




Customer Service Training

Believe in the credo the "Customer is Always Right"  and have successfully trained staffs to seek solutions to problems within those boundaries as appropriate.  Well trained in customer service to respond to the needs of internal and external customers who urgent concerns and seek remedy.  As Director of Communications required our team of  professionals to respond to resident, community and  Mayors hotline complaints within 24 yours of notification of the complaint and to seek  win/win solutions to problems.   Taught customer service and diversity training to managers at Wright Patterson Air Force Base.     Media Crisis Management-  Well trained in media crisis management and have developed effetive strategies and policies for ready response in emergency situations or urgent inquiries from media.    

Social Media Marketing

Understand the advantage of using social media to effectively and expeditiously communicate  to students, employees, and friends, with ease, reliability and cost efficiently.

Words Which Inspire

If a man is called to be a street sweeper, he should sweep streets as Michelangelo painted or Beethoven composed music, or Shakespeare wrote poetry.  He should sweep streets so well that all the hosts of heaven and earth will pause to say "Here lived a great street sweeper who did his job well".

Martin Luther King, Jr.


Ally myself into a high profile, media visible organization that requires leadership, communication strategy, and marketing management skills.  Will use experience in strategic planning and implementation of corporate-level marketing programs to guide market share and growth, and to create more visibility for an organization within its community, industry, and peer circles.



Media Relation Highlights



Traveling to interesting and historical  locations

Enjoy theater and concerts

Educational pursuits

Meeting new people and learning new cultures

Awards and Recognitions

January 2006

Directors Award-Certificate of Appreciation MHA constant pursuit of  perfection and commitmnet to quality. 

October  2003-2005

Executive Diretor certificate of Appreciation for coordination of the MHA/HCD 

Women's Empowerment Summit. Outstanding support and valuable contribution.

May 2002     

Certificate of Appreciation Outstanding teamwork and dedication for grand opening 


June 2001     

City of Memphis Mayors Award Certificate of Appreciation for Outstanding and Meritorious Service to community-Annual Operation Feed

October  2001

Excellence Award presented by Director of General Services City of Memphis City Beautiful Public Schools Campaign 

November 2000 

Directors Special Recognition Award Outstanding Service to MHA/HCD


Numerous awards and recognitions for exceeding sales goals.  Selected as an Up and Comer by Price Waterhouse. 

Recognized in Who's Who Among African Americans annual publication.



NAHRO's Professional Development Program

The National Association of Housing and Redevelopmnet Officials
Nov 2001 - Present

Mastery of Customer Service Certificate Program

Memphis Light Gas and Water Division