Director of Digital Sales & Marketing
Show Dog-Universal Music, LLC
- Drove over 2.5 million download sales and generated over 26 million video views of the country hit "Red Solo Cup"
- Executed sweepstakes campaigns that produced over 500,000 email opt-ins
- Generated over $250,000.00 in revenue through direct to consumer online stores and merchandise creation
- Released over 30 albums, and sold over 4 million units
- Created, directed and executed all digital campaigns for artists
- Collaborated with brands for artist sponsorship, brands included Ford, Chevrolet, SOLO, Pepsi, Wrangler, NBC, American Red Cross, FLW, etc.
- Built and maintained relationships with digital music and social accounts such as but not limited to iTunes, Amazon, Spotify, Google , YouTube, VEVO, Rhapsody, Verizon, AT&T, CMT, Scripps, Facebook, Twitter, etc.
- Orchestrated social media marketing strategies and campaigns for all music, videos and digital content releases
- Established and executed online branding
- Planned and purchased all digital and print advertising
- Hired and directed Marketing Coordinators and interns
- Implemented digital strategy for artists and all content releases
- Generated revenue through direct to consumer online stores and merchandise creation
- Secured film and television licensing relationships that led to 4 television show placements which included an artist performance on the CW's Hart of Dixie
- Introduced revenue generating platforms and ideas
- Reviewed and redesigned websites for artists and label
- Produced online content such as lyric videos, acoustic videos, behind the scenes footage, live artist footage, etc.
- Initiated and created artist's iOS and Android apps
- Consulted in Viacom artist platform creation
- Expanded and improved all artists' email marketing initiatives
- Prepared rules and regulations for online sweepstakes