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Summary

Executive level digital strategist with over 7 years of music industry experience driving revenue and acquiring new consumers through digital marketing, advertising, strategic brand partnerships, capitalizing on emerging technologies, creating valuable relationships and developing clear brand messaging. 

Work History

Jul 2007Dec 2014

Director of Digital Sales & Marketing

Show Dog-Universal Music, LLC
  • Drove over 2.5 million download sales and generated over 26 million video views of the country hit "Red Solo Cup"
  • Executed sweepstakes campaigns that produced over 500,000 email opt-ins
  • Generated over $250,000.00 in revenue through direct to consumer online stores and merchandise creation
  • Released over 30 albums, and sold over 4 million units
  • Created, directed and executed all digital campaigns for artists 
  • Collaborated with brands for artist sponsorship, brands included Ford, Chevrolet, SOLO, Pepsi, Wrangler, NBC, American Red Cross, FLW, etc.
  • Built and maintained relationships with digital music and social accounts such as but not limited to iTunes, Amazon, Spotify, Google , YouTube, VEVO, Rhapsody, Verizon, AT&T, CMT, Scripps, Facebook, Twitter, etc.
  • Orchestrated social media marketing strategies and campaigns for all music, videos and digital content releases
  • Established and executed online branding
  • Planned and purchased all digital and print advertising
  • Hired and directed Marketing Coordinators and interns
  • Implemented digital strategy for artists and all content releases
  • Generated revenue through direct to consumer online stores and merchandise creation
  • Secured film and television licensing relationships that led to 4 television show placements which included an artist performance on the CW's Hart of Dixie
  • Introduced revenue generating platforms and ideas
  • Reviewed and redesigned websites for artists and label
  • Produced online content such as lyric videos, acoustic videos,  behind the scenes footage, live artist footage, etc.
  • Initiated and created artist's iOS and Android apps
  • Consulted in Viacom artist platform creation 
  • Expanded and improved all artists' email marketing initiatives 
  • Prepared rules and regulations for online sweepstakes
Jul 2007Dec 2009

Manager of Sales, Marketing, New Media and Production

Show Dog Nashville, LLC
  • Executed all digital initiatives for artists and content releases including website creation, online marketing, online advertising and online retail placement
  • Submitted music and artwork to all digital outlets (i.e. iTunes, Amazon, etc.)
  • Designed monthly newsletter e-blasts and promotional e-blasts
  • Organized and maintained deadlines for physical and digital album production
  • Coordinated submissions for awards to music organizations. (i.e. NARAS, CMA, CMT, ACM, etc.)
  • Recruited and trained interns
  • Controlled and coordinated all production of music and video content releases
  • Created and submitted ringtones, ring back tones, etc.
  • Worked with outside vendors to design and distribute physical and digital marketing pieces such as posters, bin tents, clings, web banners, widgets, etc.
  • Produced and fulfilled radio and television advertisements
  • Submitted venue and website sales to Soundscan

Education

Aug 2003May 2007

Bachelor of Arts- Integrated Strategic Marketing Communications

University of Kentucky

Emphasis in Marketing, Public Relations and Business

Portfolio Examples

Volunteer Work

Headed the yearly Holiday Howler which supported the Brown Dog Foundation

Launched CMA Fest Fan Appreciation Party where proceeds went to the Sarah Cannon Fund and Dreams with Wings

Music Row Habitat for Humanity Build

Hands on Nashville