Sloane Cavitt Logue

• Drove over 2.5 million download sales and generated over 26 million video views of the country hit "Red Solo Cup"
• Executed sweepstakes campaigns that produced over 500,000 email opt-ins
• Generated over $250,000.00 in revenue through direct to consumer online stores and merchandise creation
• Released over 30 albums, and sold over 4 million units
• Created, directed and executed all digital campaigns for artists 
• Collaborated with brands for artist sponsorship, brands included Ford, Chevrolet, SOLO, Pepsi, Wrangler, NBC, American Red Cross, FLW, etc.
• Built and maintained relationships with digital music and social accounts such as but not limited to iTunes, Amazon, Spotify, Google , YouTube, VEVO, Rhapsody, Verizon, AT&T, CMT, Scripps, Facebook, Twitter, etc.
• Orchestrated social media marketing strategies and campaigns for all music, videos and digital content releases
• Established and executed online branding
• Planned and purchased all digital and print advertising
• Hired and directed Marketing Coordinators and interns
• Implemented digital strategy for artists and all content releases
• Generated revenue through direct to consumer online stores and merchandise creation
• Secured film and television licensing relationships that led to 4 television show placements which included an artist performance on the CW's Hart of Dixie
• Introduced revenue generating platforms and ideas
• Reviewed and redesigned websites for artists and label
• Produced online content such as lyric videos, acoustic videos,  behind the scenes footage, live artist footage, etc.
• Initiated and created artist's iOS and Android apps
• Consulted in Viacom artist platform creation 
• Expanded and improved all artists' email marketing initiatives 
• Prepared rules and regulations for online sweepstakes

• Executed all digital initiatives for artists and content releases including website creation, online marketing, online advertising and online retail placement
• Submitted music and artwork to all digital outlets (i.e. iTunes, Amazon, etc.)
• Designed monthly newsletter e-blasts and promotional e-blasts
• Organized and maintained deadlines for physical and digital album production
• Coordinated submissions for awards to music organizations. (i.e. NARAS, CMA, CMT, ACM, etc.)
• Recruited and trained interns
• Controlled and coordinated all production of music and video content releases
• Created and submitted ringtones, ring back tones, etc.
• Worked with outside vendors to design and distribute physical and digital marketing pieces such as posters, bin tents, clings, web banners, widgets, etc.
• Produced and fulfilled radio and television advertisements
• Submitted venue and website sales to Soundscan

Emphasis in Marketing, Public Relations and Business