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  • Istanbul, Turkey
  • +905306813026

Sıla Sener

Sales & Business Development Professional, IT

Work History


Jan 2016Present

Product Executive, SAP Customer Engagement & Commerce Solution Group

As a Product Sales Executive in SAP's General Business & Partner Ecosystem,

  • I'm responsible of SAP Customer Engagement & Commerce Solution Group which includes Sales, Marketing, E-Commerce, B2B/B2C Relationship Management, Customer Service and Industry-Specific Solutions of SAP.
  • I qualify, prioritize, manage, negotiate and close opportunities with corporate clients for Customer Engagement&Commerce Solutions in General Business Ecosystem, especially with a strong collaboration with partner channel.
  • I build up quarterly and annual business plans and I define a clear strategy for each partner according to their expertise domain and I track each partner with number targets, regular meetings and forecast calls on global level to drive pipeline and generate revenue.
  • I run sales campaigns, organize customer events, enable partners for sales readiness and manage a marketing budget to increase market share and reputation of each solution in my sales bag.


Jan 2015Jan 2016

Key Account Executive, Large Enterprises

As a Key Account Executive in SAP's Premier Customer Network (Large Enterprises),

  • I manage complex sales opportunities by qualifying, utilising and managing right resources with continuous customer engagement and value based selling approach.
  • I position solutions for cross industries such as FMCG, Construction, Utilities, Industrial Machinery & Components, Metals, Agribusiness and Retail.
  • I develop the strategy and end to end business plan for my account set with strong execution and trustworthy relationship building with C-Levels.

Achievements & Additional Responsibilities:

  • I managed and closed one of the top five deals of SAP Turkey in 2015 (~750K EUR) by orchestrating the team and channel partners and creating a transformation agenda.
  • I achieved 489% YoY Growth for Software Booking Revenue when it compared with 2014.
  • I achieved 132% Growth for Territory License Base Revenue.
  • I work in coordination with   Human Resources Department in my free times on  Employer Branding Projects and I also support   Early Talent Community and lead SAP Academy Turkey Alumni Community.


Aug 2014Jun 2015

Account Executive Associate - SAP Academy For Sales

  • I'm selected to a global class of 125 out of 20,000 total applicants for SAP Sales Academy.
  • The SAP Academy For Sales is a fast-paced 9-month rotational program to empower new graduate participants with the effective selling and negotiation techniques, as well as other must-have business skills and methodology.
  • It includes six months of hands-on training, job shadowing, and mentoring and three months of innovative classroom learning at Silicon Valley, CA, located just outside San Francisco.


  • I’m ranked as one of the members of ‘Millioners Club’ with my pipeline which is more than 1M EUR by Chief Learning Officer and SAP Board of Directors.
  • I graduated from the programme as a ‘Top Performer’ (Top 10 out of 125)




Nov 2013May 2014

Long Term Trade Marketing Intern (Part-Time)

I was responsible of monitoring shelf price of products, consolidating merchandising activities, visiting field as an observer, supporting team and reporting activities in Laundry & Home Care.


Jun 2013Aug 2013

Software Sales Intern

I experienced how to prospect and penetrate new accounts and articulate the value proposition to decision makers  by shadowing sales team on managing forecasts and sales cycles.


Aug 2012Sep 2012

Supply Chain Intern

I coordinated short term supply operations, such as labelling and subcontracting. I performed daily data and analysis updates and assisted the team with various insights as needed.

Coca-Cola Bottlers

Aug 2011Sep 2011

Production Planning Intern

I had an understanding of the plant, process and equipment by working with a diverse group of functional areas on projects such as efficiency issues, process and plant improvements.


Bilkent University

Jun 2014

Bachelor of Science

Industrial Engineering


Win-Win Negotiations Certification

May 2015

Baker Communications

3 Days Negotiation Skills Workshop with Global Participation in California

Fiat Automobiles

Jun 2014

Bilkent University Industrial Engineering Project Fair & Competition 2014

Ranked #2 Among 28 Projects


Apr 2014

Unilever Marketing Case Study

Ranked #1 with Marketing Plan for Knorr in National&Local Accounts


Oct 2013Feb 2014

Unilever Ideatrophy Country-Wide Marketing Competition For Magnum Brand

Ranked #2 By Unilever Turkey Board Members Among 500+ Participants

Skills & Interests


IELTS Overall Academic Band Score: 7.5 (Writing: 7.5, Speaking 7.5)


Turkish Women's International Network

Community Volunteers Foundation

SAP Academy Community

Women Empowerment

I run a project named as 'The Flower Project' which aims to provide equal opportunity to each young woman on their education, internship and first job-search journeys.

Member of 'Genç Modern Community'
The Istanbul Museum of Modern Art
Member of 'The Friends of Pera Museum Program'
Pera Museum