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Hong Kong's first Pop-Up Shop opened from November 11 to December 21, 2008 called "dysemevas", a fashion pop-up concept store featuring Chinese designers opened to the public. Dysemevas was created purposely to aim and redefine the way Chinese fashion and culture is understood today. The shop opened with an adjacent pop-up playroom, sponsored by Pravda Vodka, where guests was invited to drop in for a themed cocktail and for one of the many events that took place in the 6 weeks of its lifespan.
Published works covering brand fashion events, store openings and fashion shows.
Published reviews & articles for fashion & trend magazine in Hong Kong.