Silindile Kheswa

Silindile Kheswa

Work History

Work History
Jan 2012 - Present

marketing graduate

Estee Lauder Companies

Estee Lauder Companies- Clinique

Marketing Graduate – Incorporating Sales & PR

Reporting Relationship

Direct report –Marketing Manager, Sales & PR Manager – Natasha Jacobs & Natasha Bennett 0115163000

Principle Objectives

Assume responsibility assisting the marketing team with the development, co-ordination and implementation of marketing activities to achieve sales & profit targets, enhance brand equity and drive market share.

·Assist Marketing, Product, Trade Marketing, Visual, Sales & PR Manager

·Assist with administrative and operational Brand work

·Co-ordination of all meetings for the marketing team

Ensures Customer and Market Growth

·Participate in the formulation of the Marketing calendar, with Marketing Manager & Marketing team – planning of marketing objectives, strategies, advertising and promotional programmes and assist in the effective execution

·Assist in preparation of presentations at Brand conferences and retailer strategy meetings to ensure 100% execution

·Ensure constant learning of processes in order to assist with any operational, logistical and planning activities for colleagues who are on leave, away on business or out of the office for a specific period of time

·Ensure understanding of concepts of average rand sales, Brand business activities and how goals and targets are set for consultants

·Assist in monitoring business and analysing results to recognize areas of opportunity and growth to build and impact on overall business

·Assist in identifying PR Opportunities

·Assist PR Manager with all below the line requests such as competitions and give-aways

·Assist PR Manager with all sponsorship opportunities

·Ensure that the press contact list is kept up to date

Manages Operational effectiveness

It is important that this person is involved in all relevant areas of the Brand to understand the overall processes and can thus assist when a person is on leave or out of the office.

·Administrative and operational Brand work

oDevelop a marketing time schedule and assist the marketing manager to track all scheduled marketing calendar activities

oAssist with the planning and execution of all Brand conferences/meetings

·Co-ordinate all internal meetings as requested

·Assist in compiling induction programme for all new Brand employee orientations and arranging the necessary documentation files for them

·Assist in compiling presentations (e.g. power point)

·Assist in compilation of all retailer strategy meetings needs including presentations, files, schedules and logistics

·Assist in the maintenance of local website.

·Assist in the collating of online, sms, website and other new media opportunities

·Assist in marketing orders i.e. S1 and miscellaneous

·Conduct Brand special projects from start to finish

·Load all marketing related PO’s onto the system and follow through to finance

·Ensure that office area is tidy and free of clutter.

·Responsible for competitor analysis

·Responsible for Brand customer research/focus groups

Improves Business Processes

·Budgeting processes

oAssist in the budgeting process on a monthly basis by helping the processing of all invoices and Purchase orders

oAssist in updating the budgeting consolidated sheets

·Excess Processes

oLiaise with forecasting to get monthly excess report

oCategorise the excess report

oAttend excess meeting, and assist in executing excess follow up actions

·Forecasting Process

oAssist in the preparation of forecasting (newness, promotional, gwp etc) sheets with correct formulas and history information.

oAssist marketing team with the updating of the relevant documents to ensure that correct forecasting is done monthly and annually

·GWP

oConsolidating GWP collateral units from the Account Executives

oCompiling GWP training booklets

oSorting and distribution of GWP T-shirts for training and Account Executives

oCourier of elements for GWP training to the coastal areas

oDaily tracking of GWP

oMonitoring AE queries for back-up gifts and following up on dispatch of these

oAssist product manager with compiling GWP training booklets

·Special Events

oAssist with regards to events

oCompile hampers for adhoc events

oCourier of support elements to the coastal areas

oAssist in chasing up sales team on Special Events feedback – figures and successes / challenges per event

oChecking of petrol T&E claims against petrol log ‘books’ i.e. do the distances add up

oEnsuring Account Executives / Stores receive support elements

oPlacing of orders for testers for Brand Specialist makeup cases

oPlacing of stock orders with local supplier for hygiene tools

·Advertising

oMagazine updating

oCI creation and faxing

·Product Managers

oCreation of codes for collateral and packs

oOrder samples for retailers and send in time for retailer shoots/reviews

oAssist product managers with launch/promotional programmes

oCompiling of files for strategy meetings/Brand meetings

oManage promotional packoff process with forecasting

·Sales

oShow excellent standards of timekeeping and attendance.

oEnsure understanding of how goals and objectives are set for individual consultants,

oEnsure understanding of how to monitor performance and follow up.

·PR

oUnderstand how PR calendar is used to showcase strategic anniversary programs to maintain maximum sell thru momentum.

oAssist with execution of all press events.

oAssist PR Manager to book meetings with key editors at least 4 times per year.

oAssist PR Manager to plan and organise press events

oAssist PR Manager to plan and organise annual brand conference.

Improves Business Processes

·Sales

oUnderstand stock management and assist in resolving shortages

oBe commercially aware of competitors activity and results and to use to the business advantage

oAssist in seeking new opportunities

·PR

·Assist in getting all press releases out in time and as cost effectively as possible to all editors.

·Assist PR manager to produce a monthly analysis of PR exposure for key competitors (Clarins / Lauder / Lancome)

·Asset in designing and managing control sheets with regards to all PR shipments to clients and editors.

·General

oAdhoc miscellaneous order placements

oCollections from DC

oGeneral Hampers, give- aways & competitions

oCouriering

oOrder follow up

oAssistance in collating strategy information

oCreating of spreadsheets for reporting

oAssisting with the budget process

oUpdate of marketing calendar/DC schedules

oAssist product managers, trade marketing managers, visual dept and Marketing Manager where appropriate

Education

Education
Jan 2007 - Mar 2010

BA Corporate Communications

university of Johannesburg

Summary

Estee Lauder Companies- Clinique

Marketing Graduate – Incorporating Sales & PR

Reporting Relationship

Direct report –Marketing Manager, Sales & PR Manager – Natasha Jacobs & Natasha Bennett 0115163000

Principle Objectives

Assume responsibility assisting the marketing team with the development, co-ordination and implementation of marketing activities to achieve sales & profit targets, enhance brand equity and drive market share.

·Assist Marketing, Product, Trade Marketing, Visual, Sales & PR Manager

·Assist with administrative and operational Brand work

·Co-ordination of all meetings for the marketing team

Ensures Customer and Market Growth

·Participate in the formulation of the Marketing calendar, with Marketing Manager & Marketing team – planning of marketing objectives, strategies, advertising and promotional programmes and assist in the effective execution

·Assist in preparation of presentations at Brand conferences and retailer strategy meetings to ensure 100% execution

·Ensure constant learning of processes in order to assist with any operational, logistical and planning activities for colleagues who are on leave, away on business or out of the office for a specific period of time

·Ensure understanding of concepts of average rand sales, Brand business activities and how goals and targets are set for consultants

·Assist in monitoring business and analysing results to recognize areas of opportunity and growth to build and impact on overall business

·Assist in identifying PR Opportunities

·Assist PR Manager with all below the line requests such as competitions and give-aways

·Assist PR Manager with all sponsorship opportunities

·Ensure that the press contact list is kept up to date

Manages Operational effectiveness

It is important that this person is involved in all relevant areas of the Brand to understand the overall processes and can thus assist when a person is on leave or out of the office.

·Administrative and operational Brand work

oDevelop a marketing time schedule and assist the marketing manager to track all scheduled marketing calendar activities

oAssist with the planning and execution of all Brand conferences/meetings

·Co-ordinate all internal meetings as requested

·Assist in compiling induction programme for all new Brand employee orientations and arranging the necessary documentation files for them

·Assist in compiling presentations (e.g. power point)

·Assist in compilation of all retailer strategy meetings needs including presentations, files, schedules and logistics

·Assist in the maintenance of local website.

·Assist in the collating of online, sms, website and other new media opportunities

·Assist in marketing orders i.e. S1 and miscellaneous

·Conduct Brand special projects from start to finish

·Load all marketing related PO’s onto the system and follow through to finance

·Ensure that office area is tidy and free of clutter.

·Responsible for competitor analysis

·Responsible for Brand customer research/focus groups

Improves Business Processes

·Budgeting processes

oAssist in the budgeting process on a monthly basis by helping the processing of all invoices and Purchase orders

oAssist in updating the budgeting consolidated sheets

·Excess Processes

oLiaise with forecasting to get monthly excess report

oCategorise the excess report

oAttend excess meeting, and assist in executing excess follow up actions

·Forecasting Process

oAssist in the preparation of forecasting (newness, promotional, gwp etc) sheets with correct formulas and history information.

oAssist marketing team with the updating of the relevant documents to ensure that correct forecasting is done monthly and annually

·GWP

oConsolidating GWP collateral units from the Account Executives

oCompiling GWP training booklets

oSorting and distribution of GWP T-shirts for training and Account Executives

oCourier of elements for GWP training to the coastal areas

oDaily tracking of GWP

oMonitoring AE queries for back-up gifts and following up on dispatch of these

oAssist product manager with compiling GWP training booklets

·Special Events

oAssist with regards to events

oCompile hampers for adhoc events

oCourier of support elements to the coastal areas

oAssist in chasing up sales team on Special Events feedback – figures and successes / challenges per event

oChecking of petrol T&E claims against petrol log ‘books’ i.e. do the distances add up

oEnsuring Account Executives / Stores receive support elements

oPlacing of orders for testers for Brand Specialist makeup cases

oPlacing of stock orders with local supplier for hygiene tools

·Advertising

oMagazine updating

oCI creation and faxing

·Product Managers

oCreation of codes for collateral and packs

oOrder samples for retailers and send in time for retailer shoots/reviews

oAssist product managers with launch/promotional programmes

oCompiling of files for strategy meetings/Brand meetings

oManage promotional packoff process with forecasting

·Sales

oShow excellent standards of timekeeping and attendance.

oEnsure understanding of how goals and objectives are set for individual consultants,

oEnsure understanding of how to monitor performance and follow up.

·PR

oUnderstand how PR calendar is used to showcase strategic anniversary programs to maintain maximum sell thru momentum.

oAssist with execution of all press events.

oAssist PR Manager to book meetings with key editors at least 4 times per year.

oAssist PR Manager to plan and organise press events

oAssist PR Manager to plan and organise annual brand conference.

Improves Business Processes

·Sales

oUnderstand stock management and assist in resolving shortages

oBe commercially aware of competitors activity and results and to use to the business advantage

oAssist in seeking new opportunities

·PR

·Assist in getting all press releases out in time and as cost effectively as possible to all editors.

·Assist PR manager to produce a monthly analysis of PR exposure for key competitors (Clarins / Lauder / Lancome)

·Asset in designing and managing control sheets with regards to all PR shipments to clients and editors.

·General

oAdhoc miscellaneous order placements

oCollections from DC

oGeneral Hampers, give- aways & competitions

oCouriering

oOrder follow up

oAssistance in collating strategy information

oCreating of spreadsheets for reporting

oAssisting with the budget process

oUpdate of marketing calendar/DC schedules

oAssist product managers, trade marketing managers, visual dept and Marketing Manager where appropriate

Objective

I am a graduate in B.A Corporate Communications. I have genuine passion in public relations, marketing, advertising, media relations, communications,social media, corporate social investment and media studies I am a self starter, optimistic and also a strong team player. I also look forward to challenges as means of stretching my horizons of knowledge. I am enthusiastic about communications/marketing industry and do believe that I will add value to the organization as much as I will be taking learning out of it. I do believe that my enthusiasm combined with my personal attributes and skills will make me an asset to your organization, even beyond the communication duties. I strongly believe in exceeding expectations and doing far beyond my job decsription.

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