- Strong Communication Skills
- Hard Working
- Friendly (good people skills)
- Well Presented
Digital, Writer, Marketing, Communication, Events, Strategy
With over ten years experience as a writer, I have a strong background in digital, fashion and travel. Having worked in a publishing company for nine years I have a thorough understanding of content and publication processes. With a keen eye and a strong sense of style I have always loved fashion and have worked in fashion retail, for some of Australia’s top designers, for the past seven years. This experience, combined with my Bachelor of Business (Marketing) degree, which I completed in 2011, and my modelling background have left me eager to combine all my experience in one role. I am a strong believer in the saying “do something you love and you will never work a day in your life”.
Ten years writing experience across a range of topics including health, travel, and fashion. Curating content for daily enews and in charge of Saturday Travel enews at YOURLifeChoices. Completed many travel famils. In charge of bi-monthly email marketing at China Exchange. Undertaken best practice training on SEO writing.
Creating content for daily enews. Planning content and commissioning articles. Forward planning content, working at least a week ahead of time. Managing digital files and pulling together content for proofing.
Digital & Social Media
Strong understanding of the digital and social media landscape. Social Media Manager at China Exchange and YOURLifeChoices including strategy, daily content curation, community management and weekly statistic reporting. Have worked across a range of channels and attended social media conferences and courses on a yearly basis.
Involved in creating marketing, brand, content, and digital strategies. Experienced in SWOT analysis and Blue Ocean Strategy.
Helped to organise and run key events and conference at YOURLifeChoices and was an integral part of the event management team at China Exchange featuring high profile speakers and guests.
Over 7 years in fashion retail experience. Written a weekly style column since 2012. Strong sense of style. Completed short courses in fashion merchandising, sewing & fashion editing.
Over 7 years experience in fashion retail. Working for some of Australia's best designers where customer service is paramount. Training in best practise customer service such as Sass and Bide 7 steps of selling.
Excellent communication skills. Have always worked as part of a team where communication is vital. Have a great deal of experience with project management as well as internal communication, reporting and meetings including agendas and minute taking.
Given I have always done freelance work it is essential I manage my time well. I also know that by being organised and reliable I help make the jobs of those around me easier. I'm good at prioritising my time and using my attention to detail to ensure no task gets overlooked. I also have experience with managing a team of staff and making sure they have clear briefs and are across what is expected of them.
I have always taken great pride in my appearance and sense of style. Both my long career in fashion retail and background in modelling have served to ensure I am always well groomed and dressed appropriately.
September 2015 Social Media Week, London
March 2015 Guardian, London
December 2014 SMK, Melbourne
June 2014 Mumbrella360 Conference, Sydney
Freya Aitken-Turff +44 20 7734 1931
CEO at China Exchange (2015)
Debbie McTaggart +613 9885 4962
Editor at YOURLifeChoices (2005-2015)
Catherine Harrington +614 38 137 798
Manager at Sass & Bide (2011-2015)