With over ten years experience as a writer, I have a strong background in digital, fashion and travel. Having worked in a publishing company for nine years I have a thorough understanding of content and publication processes. With a keen eye and a strong sense of style I have always loved fashion and have worked in fashion retail, for some of Australia’s top designers, for the past seven years. This experience, combined with my Bachelor of Business (Marketing) degree, which I completed in 2011, and my modelling background have left me eager to combine all my experience in one role. I am a strong believer in the saying “do something you love and you will never work a day in your life”.



Ten years writing experience across a range of topics including health, travel, and fashion. Curating content for daily enews and in charge of Saturday Travel enews at YOURLifeChoices. Completed many travel famils. In charge of bi-monthly email marketing at China Exchange. Undertaken best practice training on SEO writing. 

Content curation

Creating content for daily enews. Planning content and commissioning articles. Forward planning content, working at least a week ahead of time. Managing digital files and pulling together content for proofing.

Digital & Social Media

Strong understanding of the digital and social media landscape. Social Media Manager at China Exchange and YOURLifeChoices including strategy, daily content curation, community management and weekly statistic reporting. Have worked across a range of channels and attended social media conferences and courses on a yearly basis. 


Involved in creating marketing, brand, content, and digital strategies. Experienced in SWOT analysis and Blue Ocean Strategy. 


Helped to organise and run key events and conference at YOURLifeChoices and was an integral part of the event management team at China Exchange featuring high profile speakers and guests. 


Over 7 years in fashion retail experience. Written a weekly style column since 2012. Strong sense of style. Completed short courses in fashion merchandising, sewing & fashion editing.

Customer Service

Over 7 years experience in fashion retail. Working for some of Australia's best designers where customer service is paramount. Training in best practise customer service such as Sass and Bide 7 steps of selling.

Communication skills

Excellent communication skills. Have always worked as part of a team where communication is vital. Have a great deal of experience with project management as well as internal communication, reporting and meetings including agendas and minute taking. 

Organised multi-tasker

Given I have always done freelance work it is essential I manage my time well. I also know that by being organised and reliable I help make the jobs of those around me easier. I'm good at prioritising my time and using my attention to detail to ensure no task gets overlooked. I also have experience with managing a team of staff and making sure they have clear briefs and are across what is expected of them.

Well presented

I have always taken great pride in my appearance and sense of style. Both my long career in fashion retail and background in modelling have served to ensure I am always well groomed and dressed appropriately.

Work History

Work History
May 2015 - Nov 2015

Marketing Manager

China Exchange
  • Events Space and charity founded by Sir David Tang
  • Involved with setting up organisational systems
  • Responsible for bimonthly enews
  • Event management
  • Brand strategy, awareness, management and PR
  • Affiliate marketing & partnerships 
  • In charge of company wide social media program
Jan 2005 - Mar 2015

Assistant Editor & Social Media Manager

  • Employed permanent part-time basis since 2005
  • Involved at top level in company strategy, marketing and awareness 
  • Weekly content curation for daily enews
  • Responsible for weekly Saturday Travel enews
  • Project manager for quarterly publication
  • Sourced and managed images
  • Generated weekly website statistic reports using Google Analytics
  • In charge of company wide social media program
  • Community management
  • Scheduling, agenda creation & minutes for WIPs
  • Assisted with running competitions and sending out prizes
Dec 2011 - Feb 2015

Casual Retail Assistant

Sass & Bide
  • Utilising ‘Sass & Bide 7 Steps of Selling’ to meet individual budgets, and KPIs
  • Receiving and transferring stock between stores
  • Looking after VIP customers and assisting on VIP nights
  • Opening and closing the store including cashing up
  • Visual merchandising including styling photos
  • Scored 90% on mystery shopper results
Jan 2007 - Dec 2012


Giant Management
  • Modelled for five years represented by Giant Management in Melbourne and Clyne Model Management in New Zealand
  • Walked for brands including Chanel and in New Zealand Fashion week
  • Did regular photographic shoots
  • Understand the modelling industry including the casting and shoot processes

Courses & Professional Development

September 2015      Social Media Week, London

              • Three day event featuring over 200 speakers at the forefront of digital landscape

March 2015              Guardian, London

              • Online Fashion Editing
              • One day masterclass presented by Philippa Morgan Walker    

December 2014       SMK, Melbourne

              • Social Media Strategy & Facebook Marketing Masterclass
              • One day training course

June 2014                 Mumbrella360 Conference, Sydney

              • Represented YOURLifeChoices for two day conference
              • Australia's largest media & marketing event


Feb 2007 - Dec 2011

Bachelor of Business (Marketing)

RMIT University (Melbourne)
  • Completed Bachelor of Business (Marketing)
Jan 2008 - Dec 2008

Single Subject/Short Course

RMIT University (Melbourne)
  • Undertook Single Subject of Fashion Merchandising
  • Undertook a short course in sewing
Dec 2006

Completed Year 12

Caulfield Grammar School
  • Completed Year 12 at Caulfield Grammar School
  • Gained an enter score of 95.6


Freya Aitken-Turff             +44 20 7734 1931

CEO at China Exchange (2015)

Debbie McTaggart              +613 9885 4962

Editor at YOURLifeChoices (2005-2015)

Catherine Harrington        +614 38 137 798

Manager at Sass & Bide (2011-2015)