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Sivaprasad L

 Sales Manager - Karnataka

.Work History

Oct 2013Present

Territory Manager - Rural Channel (Bangalore ,Karnataka)

Castrol India Limited                                                                

Reporting to Regional Manager - South 

Responsible for Sub Distributor Channel business in state of Karnataka with a yearly turnover of  36 crores

Managing turnover and reach through 18 distributors and 60 sub distributors and sales force(direct and indirect)

Managing town wise demand generation activities ;which includes both head office run initiatives and own initiatives.

Team consists of  5 KAE (Key Account Executives)s ,who are direct reports based at strategic locations and 20 + indirect reports.


Developed the channel from scratch , developing network of rural distributors (63) and moulding them for business delivery.In 2014 ,area have grown 36 % which is the second highest in India.

I have also developed a Capability Advancement Module and for new distributors to come board and start performing in a short time - which was highly appreciated and recognized.

I have been awarded with the best performer in South Indiain 2014 H1 for the number of distributor appointments and volume added over 2013.

Bagged 35K Travel Voucher as 2014 sales contest reward and Apple Ipad for delivering 5 % over Q4 2014 plan.

Jul 2012Sep 2013

Territory Manager -( Chennai,North Tamilnadu)

Castrol India Limited

Reporting to  Regional Manager - South ans West

Responsible for North Tamilnadu region's (7 Districts including Chennai) sub distributor business.

Developed the distributor network in rural / semi urban areas  to increase availability and affordability.


In 2013 the area has grown by 45 % and for the years sales contest achievement ,I have bagged Rs 30 K Croma Voucher

Explosive Growth in Key Brands volume and penetration -  Activ (46%,23%) & Rx Super (27%,91%)  over 2012 resulting in best distribution performance.

In number of outlets added , North TN territory stood no 1 in India in this year.                                                                                

Jan 2012Jun 2012

B2C Sales Specialist - Chennai Metro

Castrol India Limited

Managing South Chennai area through 2 distributors ,8 sales representative,2 marketing representatives - business of 1.8 Cr/month

Responsible for healthy RoI of the distributors,channel management,trade advocacy and product availability and demand generation

Managing verticals of Channel sales, Modern trade and Franchisee Business of Motorcycle,Tractors, Truck and Passenger car segments.


 Instrumental in the market development activities in south chennai market - Ran  marketing activities for trade and influencers in three main segments.

Played a key role in the split up of the area according to potential & had undertaken the rigorous & meticulous potential mapping exercise in the area to appoint another distributor.

Jun 2011Dec 2011

B2B Sales Specialist(Lucknow & Indore)

Castrol India Limited

Managing Workshop Channel which is a B2B business with role having both operational and strategic aspects.

Managing offer development,ensuring proper supply levels,innovative market activities for creating awareness and generating sales of premium products

Developing and Managing excellent relationship with persons at different touch points in dealerships and also OEM personnels.

Managed both direct (DB) and indirect channels.


Achieved highest ever turnover in Nov  Dec 2012 in MP territory.

Recognized for efficient management of credit.


Jul 2009Jun 2011

Master of Business Administration

Amrita School of Business , Coimbatore
Jun 2005Jun 2009

Bachelor of Technology (Electronic s & Communication)

MCET (Kerala University)