POWER Group Dubai
Site Supervisor/ http://www.nielsen.com Work Summary in Nielsen To find the consumer behavior in FMCG I had done large number of Retail Store Audit. Modern shopper's shopping habit of Modern Trade is analyzed in FMCG. Collection of prescription copies for Medical Audit from doctors to find the leading medicine with symptoms and diagnosis. Durable Audit(TV, fridge, AC, washing machine, computers,) for various companies were evaluated. Surveyed hospitals in Chennai and collected information about medical supply. Soft drinks Audit for Pepsi and Coco cola clients with Point of sales were observed and audited. Lubricants Audit for Castrol was initiated. Liquor Audit for McDowell and Cigarette Audit for ITC with Point of sales were audited. Done population shop census in rural and urban areas. Trained fresher in Nielsen for the past 11 years. Roles & Responsibilities in Nielsen Recruited Retail outlets for various Market research work. Supervision of DATA collection process for Quantitative Research. Preparation of questionnaires as per the needs and issues of the clients. Conducted ADHOC studies and pilot studies for various projects. Promotional activities are monitored and informed to the clients. Reporting to hierarchy about the work process on daily and monthly basis. Maintaining and developing existing relationships with key clients. Providing creative ideas for the better results. Design /Prepare activity list to work. Knowledge of MS Excel and Power point. Knowledge of Retail Market Measurement and activities.