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Work experience

Aug 2011Nov 2014

Senior Account Manager

TRO Group, London

Senior Account Manager Brought in to set-up and manage the Nike+ Run Club project I, quickly established strong relationships with a demanding client and the team at TRO. Working with Nike I have regularly proved my ability to manage and maintain enthusiasm and creativity for an ongoing program that is about to enter its third year, react effectively to last minute client event requests and manage a team to look after an ever growing portfolio of award winning run clubs across the country that are viewed as a benchmark activity across the world.

I quickly expanded my client portfolio to include Chevrolet, GlaxoSmithKline(GSK) and Lucozade. For Chevrolet I have overseen their highly successful activation at Goodwood Festival of Speed(GFoS) whilst working to a tight budget, was heavily involved in their introduction into the football marketplace by rolling out eye catching events at Old Trafford (Manchester United) and Anfield (Liverpool), as well as setting up their Global Hospitality program.

GSK provided me with the opportunity to work extremely closely with the creative and production teams to pull together a multi-faceted stand that showcased their position as headline sponsors of the Coronation Festival, Buckingham Palace, July 2013. We introduced a snapshot of GSK’s brands to the wider British audience through interactive, immersive and innovative methods to give what is traditionally perceived as a sterile company a human face.

An incredibly exciting 2014 to date has seen me bring to life two high-profile projects for Lucozade ( across their Sport and Energy brands. Working with Lucozade’s wider marketing agencies to create a truly integrated campaign that delivered across all platforms, this proved extremely successful against the KPI’s outlined. Heavy involvement in the Brand Planning stage, which included presenting strategy and consolidated brand calendars to achieve their overall objective of increasing the brands market share against their competitors by a percentage point, whilst being realistic against the budget parameters (£3 million).

Jun 2010Aug 2011

Account Manager

Campus Group subsidiary of MAMA Group

Quickly established close client relationships, led creative brainstorming sessions, produced new business proposals and ran training days on new campaigns. I showed strong leadership and communication skills to maximize the output of a small team across a number of brands that included STA Travel, Mattel and Southern Comfort.: Exceeded client expectations whilst achieving gross profit of 44% or more on first three campaigns Successfully negotiating facilitation rates for the nationwide STA Travel tour reduced costs by 33%, freeing up money to improve other aspects of the activity

Sep 2009Jun 2010

Account Executive

Campus Group subsidiary of MAMA Group

The role required remote management of up to 100 Student Brand Managers (SBMs) from universities across the country. Responsibilities comprised training staff, monitoring their performance and providing them with assistance. Clients included telecoms giant O2, travel insurers Mondial Assistance and Microsoft.

Jul 2009Sep 2009

Digital Marketing Executive

MAMA Group, London
Brought in to digitally market Europe's largest extreme sports and music festival; promoting through social media channels was a key aspect of this role


May 2009Aug 2009

Green Belt Six Sigma - Distinction

Villanova University

Undertook this course to better understand how a strong corporate culture can greatly improve business practices, have used this to greatly improve team management, and to define and analyze client requirements

Sep 2005Jul 2008

B.A Hons Product Design, Mechanical Engineering Dept. – 2:2

University of Leeds

Studied a number of different disciplines, undertaking modules in Business, Psychology, Architecture, Electronics and Statistics. Awarded a high 2:1 for final year project


Natural Networker
I pride myself on being a people person. As an amiable, confident and social personality I enjoy meeting new people, learning from them and imparting my own knowledge and business acumen in the fields that I specialise in
Additional Skills
High Level of Computer Skills, including Microsoft Office, Photoshop, CAD
First XV Rugby Captain and First XI Football – Worcester Royal Grammar School Running and Triathlons – regularly run ½ and full marathons (PR of 2.58.58), completed Ironman France in June ‘12 CSIA Level 1 Ski Instructor – Whistler, Dec 2008
Social Activities
When I am not undertaking a physical challenge I spend my time attending music festivals, sports events, comedy nights and immersive experiences. As a travel lover I regularly visit Europe and America to find the best places to surf, ski, cycle or explore.


Jonathan Palmer – Running Brand Manager - Nike EMEA

“Sion is an incredible and passionate marketer. He delivers 110% all of the time, ensuring campaigns are delivered with impact, at unprecedented levels of engagement. I had the privilege of employing Sion to deliver the Nike+ Run clubs in the run up to the London 2012 Olympics. Against at times challenging situations and timescales he succeeded in establishing over 50 Nike+ Run Clubs and getting the highest number of runners to date out onto the streets of the UK under the stewardship of the Run Leaders (who he in turn trained).”

Alex Whitcher – Running Lead - Nike EMEA

"Working for TRO, Sion managed the hugely successful Nike+ Run Club program across the UK. Through this program Sion was instrumental in helping Nike to build one of our largest and most connected running communities globally. He is positive, easy to work with and felt like one of the Nike team. Good luck mate!" Service Category: Business Consultant Year first hired: 2011 (hired more than once) Top Qualities: Personable, Expert, High Integrity