Senior Account Manager
TRO Group, London
Senior Account Manager Brought in to set-up and manage the Nike+ Run Club project I, quickly established strong relationships with a demanding client and the team at TRO. Working with Nike I have regularly proved my ability to manage and maintain enthusiasm and creativity for an ongoing program that is about to enter its third year, react effectively to last minute client event requests and manage a team to look after an ever growing portfolio of award winning run clubs across the country that are viewed as a benchmark activity across the world.
I quickly expanded my client portfolio to include Chevrolet, GlaxoSmithKline(GSK) and Lucozade. For Chevrolet I have overseen their highly successful activation at Goodwood Festival of Speed(GFoS) whilst working to a tight budget, was heavily involved in their introduction into the football marketplace by rolling out eye catching events at Old Trafford (Manchester United) and Anfield (Liverpool), as well as setting up their Global Hospitality program.
GSK provided me with the opportunity to work extremely closely with the creative and production teams to pull together a multi-faceted stand that showcased their position as headline sponsors of the Coronation Festival, Buckingham Palace, July 2013. We introduced a snapshot of GSK’s brands to the wider British audience through interactive, immersive and innovative methods to give what is traditionally perceived as a sterile company a human face.
An incredibly exciting 2014 to date has seen me bring to life two high-profile projects for Lucozade (http://www.lucozade.com/) across their Sport and Energy brands. Working with Lucozade’s wider marketing agencies to create a truly integrated campaign that delivered across all platforms, this proved extremely successful against the KPI’s outlined. Heavy involvement in the Brand Planning stage, which included presenting strategy and consolidated brand calendars to achieve their overall objective of increasing the brands market share against their competitors by a percentage point, whilst being realistic against the budget parameters (£3 million).