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Niels Ole SinkbÆk SØrensen

Regional Business Development Manager, Middle East at Velosi Certification LLC



To work in a general management, senior business development or sales & marketing role with regional responsibility preferably within industrial/technical sector. Flexible in terms of location but have preference for Middle East or Asia Pacific regions.  To have continuous learning & personal development, career advancement and always lead by example.


Bachelor Honurs Degree, Marketing & International Management


Bachelor Honurs Degree, Marketing & International Management


International Sales & Business Development Manager

Performance-driven executive with notable success in delivering results within SMEs and International companies. High level of flexibility and organisational by nature.  Understands the value of networking and customer service. Knows when to push harder and when to hold back. Particularly skilled in key account management, technical selling and market penetration. Very ambitious, flexible and goal oriented. Well-structured and persistent, the type who gets along with everybody. Empathetic and trustworthy.

Very independent and confident. Easy going despite having a serious nature. Am well versed in international sales, marketing and business development and extremely good at building strong relationships with all relevant stakeholders. Prefer “freedom under responsibility” as well as open dialogue from colleagues and management. Motivated by working in an international atmosphere, travelling, having new tasks and challenges on a daily basis and inspiring colleagues with high team spirit and commitment.

What Value-Add Can I Contribute To A Company?

  • 25+ years’ experience with 13 years based in South East Asia and 6 ½ years in the Middle East.
  • Highly experienced in B2B sales, marketing & business development – both with products and services.
  • Very sound knowledge and experience in leading and working with cross-cultural colleagues, agents and end-users.
  • Great experience in developing and successfully implementing business and strategic plans as well as business turn-around.

Key Quantifiable Achievements

  • Velosi Certification: Built up business development team from 6 to currently 13 staff and business development team turnover from USD 500,000 to over USD 4.5 million per year. Regionally I have assisted KSA increasing turnover from USD 14.6m (2011) to USD 35m (2015); Oman increasing from USD 24.9m (2011) to USD 42m (2015); UAE increasing from USD 25.4m (2011) to USD 28.3m (2015); Qatar/Bahrain increasing from USD 33.7m (2011) to USD 58m (2015).
  • BROEN Asia: Turned around a 5-year continuous negative sales curve in 2008 to increase sales from the previous year - 13% year on year and reached budget for the first time in 5 years by increased sales in Singapore, China/Hong Kong, Philippines, Indonesia, Taiwan and India markets between 10-75%. Generated decrease in overall stock value between 2007 and 2008 by USD 199,000 (51.63%) and lowered outstanding debtors by USD 180,000 (36.38%).
  • AD Resources: Successfully increased sales from 2004 to 2005 by 87% for client’s Industrial Division. For 2006 same turnover is reached by half year.
  • Alto-Densin: Developed and implemented right strategy and product mix and thereby increased turnover with 10% and gross profit with 8% in 2003. Streamlined ordering and delivery processes, successfully got outstanding debtors under control from USD 440,000 to USD 294,000 and decreased stock value by 15% by higher turnaround of products and clearing out old stock. Turnover increased from USD 1.08 million in 2002, USD 1.15 million in 2003 and USD 1.24 million in 2004.

Work experience


Regional Business Development Manager – Middle East

Velosi Certification LLC, Doha - Qatar

Heading the marketing/branding and business development in the Middle East with 12 staff reporting directly to me. Applus+ VELOSI is a 3rd party inspection and certification company offering quality assurance and HSE consultancy as well as training to diverse industries including oil & gas, construction and industrial sectors. Co-responsible for setting and executing regional strategy together with our Regional Manager. Responsible for implementing new services in the region.


Independent Management Consultant & Adviser

Freelancing - Malaysia & Singapore

Management consultant & adviser within business start-ups, sales & marketing, business development and company turn-around within industrial segments, service industry and online web applications.

Business partner for CMN LLC (; Travel Junkie Asia; Caterpillar – Stretching Imagination Sdn Bhd; and The Attic & Urbanattic as well as Aureliant Pte Ltd. (  Assisting my partners in relation to marketing and business development.


Interim General Manager - Asia & Company Director

BROEN Malaysia Sdn Bhd

Management consultant contract looking into the opportunities of changing a loss making BROEN Asia into a profit-making setup. BROEN Malaysia was part of BROEN A/S from Denmark which is a manufacturer of valves for flow equipment with 800 staff world-wide and a total yearly turnover of around USD 150 million. I was responsible for the Malaysia and Singapore offices with 5 and 3 staff respectively. Recommended and in charge of closing down BROEN Malaysia and transfer all activities to BROEN Singapore after rigid business analysis of the markets and opportunities in Asia, and to guarantee a continuous profitable business and existence in Asia.


Management Consultant

AD Resources Sdn Bhd - Malaysia

Consulting contract for a local distributor in the industrial cleaning industry. Yearly turnover for the client was USD 2.9 million with 20 staff. Pioneered and implemented strategic direction on business development and sales strategy.


General Manager

ALTO DEN-SIN (Malaysia) Sdn Bhd - Malaysia

ALTO DEN-SIN was bought over by Nilfisk Advance (Denmark) before I left the company. Nilfisk Advance is the world’s largest manufacturer of industrial cleaning equipment with 4,500 employees and a yearly turnover of USD 1.1 billion. Under ALTO DEN-SIN I was in charge of the Malaysia operations with initially 6 staff and later 12 staff after merging with Nilfisk Advance. Turnover under ALTO DEN-SIN Malaysia was USD 1.2 million yearly. I was mainly focused on the DEN-SIN part of the business with water blasters and ultra-high power water blasters. Managed day to day operations overlooking all areas from sales & marketing to service, administration, product ordering and warehousing with full P&L responsibility.


Global Key Account Manager

Kibsgaard A/S, Skovlund - Denmark

Kibsgaard was a Danish manufacturer of aluminum logos for the electronics industry with 120 employees in Denmark and a small manufacturing setup in China. Yearly turnover was USD 20 million. I was responsible for 25% of the total business turnover. In charge of further developing a number of major B2B customers including Sony, Philips, Motorola and Hitachi on a global basis.


Business Development Executive & Regional Sales Manager

East Asiatic Company Ltd. (ØK), Malaysia & Singapore

A major Danish MNC trading house dealing in a multitude of businesses around the world and about USD 1 billion in turnover during my employment.

Business Development Executive – Regional Management Center, EAC Technical Marketing Sdn Bhd, Kuala Lumpur – Malaysia (Sept. 1997 – April 1998)

Processing & Packaging Machinery Department:

Accountable for analysing the EAC Domino Inkjet Printers South Korea branch in regards to overall performance. Developed Action Plan for increasing business further in South Korea leading to an increase in sales of Domino bar code printers.

Material Handling Department:

Training in the EAC Hyster Forklifts department in order to get an overall understanding of the business. Developed questionnaire and built Access database for conducting a market survey for the Singapore and Malaysian markets. Built customer database in Access to be used in both the Malaysia and Singapore branch offices.


Business Development Executive, EAC Technical Marketing Pte Ltd., Singapore (May 1998 – Dec. 1998)

Liquid Transfer System Division:

Transferred from Malaysia to take over the development of a new packaging concept consisting of 6 new agencies to the B2B industrial market. Customer subjects were for instance Shell, Castrol, BASF, Tiger Beer, and Lam Soon.


Regional Sales Manager, EAC Trading Ltd. A/S, Singapore & Kuala Lumpur – Malaysia (Jan. 1999 – Jan. 2000)

Promotion to take charge of new division. Further develop new packaging agencies previously under Technical Marketing Division in the region including sales, marketing and purchasing as well as technical counselling of customers. Transferred back to Malaysia in late 1999 to prepare for the opening of and taking charge of a Representative Office under the Trading Division in Malaysia.



Foreign Exchange Student

University of Macau

6 months exchange program. Part of the 4 year bachelor degree.

Business Courses

Recent Business Courses:


2015                        Finance for Non-Finance Managers, EIC, Dubai


2015                        Presentation Skills Workshop, Eton Institute, Dubai


2012                        ISO 14001:2004 Lead Auditor (A12654), Velosi Certification LLC, Qatar


2012                        Understanding Body Language, VELOSI-QCCD, Qatar


2012                        IOSH Managing Safely, Velosi Certification LLC, Qatar


2012                        ISO 9001:2008 Lead Auditor (A18021), Velosi Certification LLC, Qatar


2011                        Professional Selling Skills, Institute of Sales & Marketing, Dubai


* Danish – Mother Tongue

* English – Fluent

* Dutch – Fair

* Norwegian & Swedish – Fair

* German – Basic

* Bahasa Malaysia – Introductory

Extracuricular Activities

* President, Velosian Toastmasters Club, Doha – Qatar, 2013-2014

* VP of Membership, Velosian Toastmasters Club, Doha – Qatar, 2012-2013

* Member of “Internations” in Qatar, 2011 - now

* Member of “Meet Up” in Qatar, 2013 - now

* Vice President of the Malaysian Business Breakfast Club (MBBC), 2003-2004


Mastering all aspects of Microsoft Office programmes like Word, Excel, Outlook and PowerPoint. Involved in setting up and running programs like Navision ERP, Maximizer CRM, Mannai ERP as well as setting up several business websites.  Doing yoga, Pilates, mountain biking, wakeboarding and kite-surfing, and sailing among others.  Very eager photographer as well.