Download PDF

Summary

Simon Ostheimer is a communications and media professional, with more than 13 years background in journalism as a writer and editor for magazines, newspapers and websites. He currently leads marketing, public relations and communications strategy for Bangkok Prep International School, one of Asia's top international schools, and is a freelance travel writer for global media including Travel & Leisure, Conde Nast and CNN. Raised in Hong Kong to British parents, he has lived in five countries and nine cities, including Shanghai, Beijing, Hong Kong, Kuala Lumpur, Bangkok and Phuket, and led multicultural teams across Asia

Employment

2017Present

Communications & Development Manager

Bangkok International Preparatory & Secondary School - Thailand
  • Managed Endicott Summer Programme, with 30 adult students from around the world: endicott.edu
  • Direct content-marketing approach, including writing, editing, and producing all marketing content
  • Editor and manager for all websites, communications platforms and other public online system
  • Scripted, directed and produced new school explainer videos for Early Years and Primary sections
  • Conceived and led design of new school blog launched in April 2017: www.bkkprep.ac.th/news
  • Redesigned and professionalized school's weekly newsletter, Prepazine, using an InDesign template
  • Created a new Issuu channel to showcase the archive issues of Prepazine: issuu.com/bangkokprep
  • Renamed and created new social media channels to be consistently branded as 'bangkokprep' to establish easy online recognition: facebook.com/bangkokprep and instagram.com/bangkokprep
  • Supported and marketed Bangkok Prep's first TEDx event 'TEDx [email protected]', including coordinating photo and video coverage, the latter uploaded to the official TEDx Youtube channel
  • Coordinated hiring of digital marketing firm to boost and manage school SEO and Google Adwords
  • Edited and assembled 204 page 2017 Bangkok Prep Yearbook, including arranging photoshoots
  • Coordinated editing, designing and publishing of Poetry Anthology and Mandala Coloring Book
20142016

Marketing & Communications Manager

British International School, Phuket - Thailand
  • Directed communications, marketing and media relations for one of Asia's top international schools
  • Managed annual THB4 million budget, and coordinated strategy for all marketing campaigns
  • Implemented integrated content marketing plan designed to attract students from throughout Asia
  • Contributed to growth of student numbers from 750 to 890 in under two years, an increase of 19%
  • Initiated school's first Chinese-targeted student campaign, combining website, Weibo, and video
  • Introduced video-focused approach, producing and promoting more than 90 videos since 2014
  • Managed all social media, including Facebook, Youtube, Twitter, Instagram, Vimeo, blog and Flickr
  • Created new websites for BISP Soccer Sevens, BISP Summer School, and BISP Golf Academy
  • Increased likes of Facebook page from 5,000 to 17,000 in one year, average daily reach of 5,000
  • Developed and maintained mobile-friendly school website that attracted 1,000 average daily views
  • Co-ordinated publicity for opening of BISP Golf Centre by six-time Major winner Sir Nick Faldo
  • Rebranded the largest schools sevens football tournament in Asia as the BISP Soccer Sevens
  • Created original content on school achievements published in local and international media
  • Designed marketing material for use in print and online advertising, as well as internal promotions
  • Editor for all school collateral, including magazines, brochures, map, yearbook, posters, and flyers
2004Present

Travel Writer

Magazines & Websites - Global

Contributor for 63 publications, including Bangkok Post, CNN Travel, Conde Nast Traveler China, Conde Nast Traveller India, Esquire Malaysia, Fah Thai (Bangkok Airways), Four Seasons, Jetstar Australia, Oryx (Qatar Airways), Rosewood Hotels & Resorts, Sawasdee (Thai Airways), Silkroad (Dragonair), Silkwinds (Silk Air), South China Morning Post, Tiger Tales (Tiger Airways), Time Out, and Travel & Leisure Southeast Asia

20112014

Managing Editor

The Phuket News - Thailand

Managing Editor for The Phuket News, southern Thailand's leading English-language weekly newspaper. The role included writing, editing, marketing, issue planning, and managing a multi-ethnic and multilingual team

20102011

Group Editor

Bangkok 101 - Thailand

Group Editor at Thailand's best-selling English-language monthly magazine Bangkok 101. Chief sub, copy, production, and commissioning editor, proofed digitals, worked on page layout as well as photo shoots

20092010

Editor

Vision KL - Malaysia

Ran Malaysia’s largest tourist magazine and city guide, distributed in 100 hotels across the country with a 1 million readership. Editor for contract publications, and PR for Malaysia International Gourmet Festival

20082009

Deputy Editor

Time Out Hong Kong - Hong Kong

Deputy leader for team of 15 staff at the Hong Kong offices of the world's largest entertainment and lifestyle publication, with a biweekly print run of 40,000, wrote and managed Travel and Macau sections

20072008

Managing Editor

Urbane - China

Managed high-end, monthly travel, lifestyle, design and architecture magazine for Chinese market. Conceived and executed new title, including name, content, size, design, paper, print run, staff and budget

20052007

Deputy Managing Editor

That's Shanghai - China

Managed an international editorial staff of 12 at Shanghai’s leading entertainment and listings magazine, a monthly publication with a 40,000 print run. Created the innovative Streetsmart series of city maps

20042005

Editor

City Weekend - China

Shanghai Editor for City Weekend, a free biweekly English-language lifestyle and entertainment magazine and listings website, belonging to the Ringier publishing group. Wrote, edited and commissioned content

Education