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Summary

Simon Ostheimer is a communications and media professional, with more than 12 years background in journalism as a writer and editor for magazines, newspapers and websites. He currently leads marketing, public relations and communications strategy for British International School, Phuket, one of Asia's top international schools. Raised in Hong Kong to British parents, he has lived in five countries and nine cities, including Shanghai, Beijing, Hong Kong, Kuala Lumpur, Bangkok and Phuket, led multicultural teams across Asia, and is a freelance travel writer for global media including Travel & Leisure, Conde Nast and CNN

Work History

2014Present

Marketing & Communications Manager

British International School, Phuket - Thailand
  • Direct communications, marketing and PR for one of Asia's top international sports schools
  • Decide on annual budgets, and coordinate strategy for all advertising and marketing campaigns
  • Implement integrated content marketing plan designed to attract students from throughout Asia
  • Contributed to growth of student numbers from 750 to 890 in under two years, an increase of 19%
  • Initiated school's first Chinese-targeted student campaign, combining website, Weibo, and video
  • Coordinate onsite and freelance team of writers, videographers, photographers, and designers
  • Introduced video-focused approach, producing and promoting more than 90 videos since 2014
  • Manage all social media, including Facebook, Youtube, Twitter, Instagram, Vimeo, blog and Flickr
  • Admin for 5 Facebook pages: Whole School, Soccer Sevens, Summer, Tennis & Swim Academies
  • Created new websites for BISP Soccer Sevens, BISP Summer School, and BISP Golf Academy
  • Increased likes of Facebook page from 1,500 to 17,000 in one year, average daily reach of 5,000
  • Developed and maintain mobile-friendly school website that attracts 1,000 average views per day
  • Co-ordinated publicity for opening of BISP Golf Centre by six-time Major winner Sir Nick Faldo
  • Rebranded the largest schools sevens football tournament in Asia as the BISP Soccer Sevens
  • Create original content on school achievements published in local and international media
  • Work closely with print, radio and TV journalists, coordinating interviews, visits and coverage
  • Design marketing material for use in print and online advertising, as well as internal promotions
  • Editor for all school collateral, including magazines, brochures, map, yearbook, posters, and flyers
  • Coordinate and represent the school at promotional events, including fairs, exhibitions and shows
  • Seek sponsorship for school events, projects and facilities, creating all relevant sales material
2004Present

Travel Writer

Magazines & Websites - Global

Regular contributor of food, design and travel content for top Asian and international magazines and websites, including work published in AsiaLife Cambodia, Bangkok Post, Business Traveller Asia-Pacific, Cape + Kantary, CNN Travel, Coconuts Bangkok, Conde Nast Traveler China, Conde Nast Traveller India, DestinAsian, Dwell Asia, Eight (Dusit International), Epicure, Esquire Malaysia, Expatriate Lifestyle, Expat Living Singapore, Fah Thai (Bangkok Airways), Have Family Will Travel (Four Seasons), In Essence (Centara), In Sing, Jetstar Asia, Jetstar Australia, Men's Health Malaysia, Mindfood, Novosti Phuketa, Oryx (Qatar Airways), Phuket Tatler, Sawasdee (Thai Airways), Scoot, Silkroad (Dragonair), Skylife (Turkish Airlines), Smile (Cebu Pacific), South China Morning Post, Surface Asia, Thailand Tatler, The Beijinger, The Daily Meal, The Expat KL, The Phuket News, Tiger Tales (Tiger Airways), Time Out Hong Kong, Time Out Singapore, Travelife, Travel & Leisure Southeast Asia, UO (Hong Kong Express), Vacations & Travel, and Voyeur (Virgin Australia)

20112014

Managing Editor

The Phuket News - Thailand

Managing Editor for The Phuket News, southern Thailand's leading English-language weekly newspaper. The role included writing, editing, marketing, issue planning, and managing a multi-ethnic and multilingual team

20102011

Group Editor

Bangkok 101 - Thailand

Group Editor at Thailand's best-selling English-language monthly magazine Bangkok 101. Chief sub, copy, production, and commissioning editor, proofed digitals, worked on page layout as well as photo shoots

20092010

Editor

Vision KL - Malaysia

Ran Malaysia’s largest tourist magazine and city guide, distributed in 100 hotels across the country with a 1 million readership. Editor for contract publications, and PR for Malaysia International Gourmet Festival

20082009

Deputy Editor

Time Out Hong Kong - Hong Kong

Deputy leader for team of 15 staff at the Hong Kong offices of the world's largest entertainment and lifestyle publication, with a biweekly print run of 40,000, wrote and managed Travel and Macau sections

20072008

Managing Editor

Urbane - China

Managed high-end, monthly travel, lifestyle, design and architecture magazine for Chinese market. Conceived and executed new title, including name, content, size, design, paper, print run, staff and budget

20052007

Deputy Managing Editor

That's Shanghai - China

Managed an international editorial staff of 12 at Shanghai’s leading entertainment and listings magazine, a monthly publication with a 40,000 print run. Created the innovative Streetsmart series of city maps

20042005

Editor

City Weekend - China

Shanghai Editor for City Weekend, a free biweekly English-language lifestyle and entertainment magazine and listings website, belonging to the Ringier publishing group. Wrote, edited and commissioned content

Education

References

Available upon request