Simon Ellison

Simon Ellison

Work History

Work History
Jan 2008 - Present

Project Manager (Interim)

Pharmacists Defence Association
  • Investigated member needs in relation to products and services via workshops and individual interviews.
  • Produced detailed summaries of findings and made relevant recommendations, identifying profitable opportunities & developing services to meet member’s needs.
  • Developed Services Strategy to ensure that the association did not dilute its key competency, of being a trade association, by becoming more commercial.
  • Negotiated with First Direct, Money Portal, etc to implement profitably “outsourced” services.
  • Worked with NHS Innovations to increase their profile and the understanding of IP within the NHS pharmacy market.
Jan 2008 - May 2008

Training Development Manager

AAH Pharmaceuticals Ltd
  • Developed strategy, partnering Learn Direct in driving business skills training into the market.
  • Evaluated current offerings and benchmarked market needs to produce cost/benefit analysis.
  • Project managed the design & implementation of an e-learning solution.Culminating in the compilation and presentation of outcomes to the board of directors.
Dec 2006 - Feb 2008

Commercial Director

National Pharmacy Association
  • Investigated member needs in relation to products and services via workshops and individual interviews.
  • Produced detailed summaries of findings and made relevant recommendations, identifying profitable opportunities & developing services to meet member’s needs.
  • Developed Services Strategy to ensure that the association did not dilute its key competency, of being a trade association, by becoming more commercial.
  • Negotiated with First Direct, Money Portal, etc to implement profitably “outsourced” services.
  • Worked with NHS Innovations to increase their profile and the understanding of IP within the NHS pharmacy market.
Aug 2005 - Jul 2006

EMEA manager

AbD Serotec
  • Streamlined French order processing, increasing revenue by 11%
  • Inspired reactive team into customer focused creative sales people.Fostering a positive culture through proactive selling, leading to increased revenue forecasts.
  • Project managed installation of CRM system, allowing targeted sales & marketing.
  • Trained sales team on the benefits of the CRM system to ensure essential buy in by the team.
  • Initiated customer grading system, ensuring prioritisation of “profitable” customers.
  • Restructured UK sales force to advance from 84% (‘05) to 123% of target (Q1-‘06).
  • Motivated Scandinavian Sales Manager to achieve 139% of target within 5 months, through a focus on Novo Nordisk and large Universities.
Mar 2004 - Sep 2005

National Sales Manager

Srtorius Laboratory Products
  • Worked with sales personnel to merge two under performing teams to increase turnover per head by instilling the concept of solution sales and long-term focus.
  • Achieved 109% of target with new sales force into new markets in first year.
  • Implemented forecasting/figures template across 4 divisions allowing sales team to understand area turnover and partner service teams to exceed targets.
  • Project managed use of CRM system to increase ratio of successful sales calls to appointments.
  • Introduced strategic business plans to increase profitability by 50%.By strategically targeting high profit private sector companies and baseline turnover public sector organisations.
Sep 2003 - Feb 2004

Northern European Product Champion

Sartorius Biotechnology
  • Managed consumable product launch into Northern Europe to achieve €500K sales in year 1, “guaranteeing” equivalent ongoing annual consumable turnover.
  • Partnered Danish team in completing a sale to Novo Nordisk, for use in all Insulin production.
  • Mentoring of European dealers to motivate and maximise turnover.
  • Produced business plan for Northern Europe targeting “Big Pharma”.
May 2002 - Sep 2003

Business Unit Manager

Purite Ltd
  • Applied strategic focus to develop critical customers/applications, in key markets.
  • Partnered IT department in the design, construction and implementation of bespoke CRM system.
  • Built partnership with service division and proactively promoted their services to increase company turnover/profit.
  • Re-engineered production department to drastically reduce product failure to <3%.
  • Initiated strategy to reduce delivery times from 4-6 weeks to <2 weeks
  • Developed new marketing strategy blending literature, web site and sales team, to focus on quality products, backed up by reliable service.Aided 50% profit increase
Mar 1998 - May 2002

Strategic Key Account Manager

Sartorius Ltd
  • Achieved revenue targets, working closely with Celltech, Bayer, CAMR, etc
  • Initiated strategy within Lonza. Resulting in competitor replacement and generation of million pound long term business
  • Member of team who negotiated and installed £500k BPL production system, and ensured £72k annual repeat order.
  • Identified new strategic areas for development within Marks & Spencer’s.
  • Identified bottlenecks at Intervet and through trial work produced solution, reducing production time from 4 days to 4 hours.
  • Solved Antarctic Survey problem entering Sartorius into £100,000 annual market.

Education

Education