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Education

 20152016

Google Digital Academy

Post graduate course in web marketing
  • Google Analytics, I learned to deploy analytics across different platforms and expose the data to measure the desired KPI's.
  • Google Adwords, I learned how to build and manage online advertising campaigns and improve their performance through the study of keywords and bidding system.
  • Google Tag Manager,  to create and customize tag and tracking events
  • Google Web Designer, to create customize banner, animation and interaction events
20152015

Edx learning - Berkeley University

Post graduate course in market analysis

I attended this course to improve my market analytics skills about trends and learn how to create useful reports for setting up a marketing campaign

  • Marketing measurement strategy
  • Price and promotion analytics
  • Competitive analysis and marketing segmentation
  • Product distribution and sales
20112014

University of Padova

Psicologia Sociale e del Lavoro
  • Understanding society
  • Understanding organizations
  • Understanding people at work
20052010

Liceo Scientifico Luigi Stefanini

High school specializing in technology
  • Scientific background

Work History

jan 2016jun 2016

Lavoraconnoi-italia-blog

Digital analyst
  • Creating a measurement plan for a blog that hosting a monthly average of 125k visits and over 200k page views.
  • Implementing SEO copywriting strategies and analysis on keywords
  • Landing pages and user experience optimization
Oct 2015Jan 2016

D-nest web Srl

Digital analyst
  • Translate business goals into KPI
  • Developing of  marketing mix channels and according measurement plans
  • Setup and implement advertising campaigns
Jan 2015Feb 2016

Smartworker-coworking agency 

Web marketing specialist

I started my experience developing web sites through the use of the CMS, such as Wordpress and Prestashop.
Serving as webmaster for all aspects such as server maintenance, plugin integration and updating content.
After that, I specialized as digital analyst, increasing user traffic to a website by in/off site optimization actions, like planning campaigns with Adwords and searching the most effective keywords for SERP positioning.
In addition, I track the results through the use of Google Analytics and creating reports to share information with the team or customers.
I also worked as an analyst of social networks using the features of Hootsuite.

Feb 2014Dec 2014

Wakle Store-Ebay

E-commerce account manager
  • Considering the entire cycle of the customer towards the "conversion", from the purchase, the promotion work, the customer service, and the remarketing initiatives with the purpose of maintaining clients
  • Marketing survey to study the sector's "big players" to pinpoint the strong points of their success
  • The store has currently exceeded 8,000 sales with 99.8% positive feedback

Certifications

Languages

  • Italian - Native languages
  • English - Professional working profiency B2
  • Spanish - Professional working profiency B2

Technical Skills

  • Strong knowledge in Google Office Suite
  • Strong knowledge in Web Analytics Tools as: Analytics, Adwords, Web designer, Tag manager
  • Ability to work with SEO/SEM tools as: SEOquake, SEMrush, Klout, Hootsuite
  • Good knowledge in CMS, like: Wordpress, Prestahop, Shopify
  • Ability to work in some programming languages, like: HTML, CSS, Javascript.

Personal Skills

  • Highly Motivated
  • Ability to work on my own initiative as well as part of a team
  • Ability to work under pressure to meet deadlines
  • Quick learner
  • Inclined to work collaboratively with the different departments of the organization