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Work experience


Lead Product Designer


Working within the Artist & Content user group, I'm accountable for the experience, strategy and vision of the whole group and their users.

In partnership with leaders across Research, Engineering and Product Management, I’m actively working across multiple streams of design, identifying suitable practices, and utilising human-centred design methods to ensure solutions are both usable and desirable.

Key stakeholder of a number of initiatives across the organization, my role is also focused on planning strategic design activities to support delivery teams goals while also aligning with business objectives and drivers.

I'm also collaborating with San Francisco and Berlin offices on a daily basis to coordinate design initiatives and identify priorities for global projects.

A significant part of my role is dedicated to mentor designers and support their development through coaching design thinking methodologies, coordinating activities to improve team collaboration, leading new initiatives to guide and inspire individuals, creating development models to help designers in their career progression, challenging team members with new ideas to help them identify alternative solutions to a user-problem, expanding our existing design toolkit & practices, upskilling and sharing knowledge to support a culture of continuous improvement.

Ah, I'm a happy person too, very happy.

Aug 2015SEPT 2016

Lead UX Designer

Sensis - Skip app

As Lead UX Designer I was in charge of all creative, UX and strategy aspects of the product. Focus on research, design and prototype methodologies to shape and deliver a desirable user experience.

Actively collaborating with the dev team to ensure quality and priorities are respected following agile methodologies.

I also collaborated with the support team to learn and improve their daily workflow, to think and create valuable contents in order to sustain the business from customers and strategy perspective.

Played a key role in both marketing and social media activities.

Jul 2014Jul 2015

Senior UX & UI Designer

Dentsu Aegis Network

My role involves many activities, from the initial concept/idea and brainstorming session to UX research, wireframing, prototyping and final mockups.

I'm also involved in campaigns brainstorming as ideas-creator. I'm a mentor for two Junior designers. Also, I've an additional role that focuses on improving team-communication, researching new tools to improve the workload and finding new technologies to apply to future projects.

Oct 2013Jul 2014

UI & UX Designer


In 99designs I spend most of my time on redesigning existing user interfaces, improving the general UX flow and find ways to make the tool easier for users.

I worked with 4different teams and on 4different type of project at the same time, being the leader for UI-side and the idea-makers, trying to push two ideas and find the way to innovate.

Define interactions, testing user interfaces, making prototypes, design pixels were my main activities of my day workflow.

May 2013Aug 2013

UI & UX Designer

Flint Interactive

In Flint I was in charge on the entire UX department. Every single project where UX was requested, I was the main person to talk with.

Define UX flows and make wireframes/prototypes were my main responsibilities.

Also, I was involved in the design process as UI and Ix consultant.

Sept 2011Sept 2012

UI & UX Designer


In Mentine I was in charge of the entire project-flow.

From the brainstorming with the client to a UX research, from wireframing to the final concept/design. In addition I was the main front-end developer for most of the projects.

Jun 2010Jul 2011

UI & UX Designer at Register

Dada Spa

In Register I was part of big team of UX and UI Designers.

My role was focus on UI design and UX research. I was involved in all brainstorming sessions and stakeholders meetings. 

Think and design new innovative solutions for users was another part of my role.

Jul 2006May 2010

Web Designer & Editor

Dada Spa

At the beginning of my career I was the main web designer and code-editor for a massive international-campaigns-landing pages panel.

My role was to code landing pages in different languages, redesign existing landing pages, design new landing pages based on different campaigns, design banners, technical support.



Australian Type Foundry - Type By Hand Workshop

General Assembly - Lean UX Methods

Agile Ux

Feed The Brain

From The Front 2012

Italian IA Summit 2012

MAD 2012

Design Jam Milan

Italian IA Summit 2011

UXCamp Italia 2011

Interaction Design at Scuola Politecnica di Design
Interaction Design Workshop

UXCamp Italia 2010

Nemo NT - Academy of Digital Arts

Istituto Tecnico Industriale Leonardo Da Vinci