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With almost two decades of professional pixel crafting, I shape meaningful experiences through user insights, creative vision, storytelling and a great passion for design thinking.

Throughout my career, I have successfully designed and delivered design visions, strategies and experiences across an extensive number of platforms. I have worked alongside and fostered trusted relationships with executives, product owners, tech leads and researchers across a multitude of industries around the world.

I pride myself on my ability to adapt and leverage a diverse set of design and product skills that allow me to explore strategic opportunities considering the entire end-to-end user experience. From discovery, where I focus on the study of users intent and behaviour, to delivery, where I make sure business, tech and customers needs are translated into design solutions at scale.

Work experience

Jan 2020present

Principal Designer

DigIO - Mantel Group

Accountable for all stages of building, developing, sharing and strategy of the design practice. This includes identifying, planning and decentralising design tools, methods and principles while evangelising  design across the organization

Mentoring and coaching a team of +11 designers as well as supporting their development goals and providing guidance on each project.

Accountable for the overall design experience and approach for a large portfolio of clients. I work in partnership with a series of business parties of the organisation to identify, develop and shape business proposals and offers. A trusted advisor for clients, actively supporting in the identification and pursuit of new opportunities.

SEPt2016NOV 2019

Lead Product Designer

Redbubble

User Group Lead Product Designer

Accountable for both business and experience outcomes of the whole Artist & Content user group (30+ members), as well as team strategy and culture. A key influencer of a number of cross-functional initiatives across Melbourne, San Francisco and Berlin, including the shape and development of the design practice.

A significant part of my roles was dedicated to managing a team of 8+ designers and supporting the development of the whole design team (14+ designers) while actively working on building and maintaining the design practice. This involved coordinating activities to improve team collaboration, defining career development models and leading new initiatives to guide and inspire individuals while expanding the design toolkit, and upskilling and sharing knowledge to support a culture of continuous improvement.

Theme Lead Product Designer

Working within the Artist & Content user group, I was responsible for the experience, strategy and vision outputs of the theme.

In partnership with leaders across Research, Engineering and Product Management, I actively worked across multiple streams of design, identifying suitable practices, and utilising human-centred design methods to ensure solutions are both usable and desirable.

Key stakeholder of a number of initiatives across the organization, my role was also focused on planning strategic design activities to support delivery team goals while also aligning with business objectives and drivers.

As a Lead Designer, I managed a team of 4 designers, actively contributed to the foundation of the design practice, expanded the design team presence in the US while establishing a hiring process for designers. 

Team Lead Product Designer

Responsible for the design output of a dedicated stream of work; working in collaboration with product manager and engineer leads in identifying, analysing and prioritising possibilities to improve the user experience.

Key stakeholder of the design team, I helped to evangelize design across the organization through the creation of design initiatives and cross-team collaboration.

Aug 2015SEPT 2016

Lead Product Designer

Sensis - Skip app

Accountable and responsible for all creative, UX and strategy aspects of the product. Focus on research, design and prototype methodologies to shape and deliver a desirable user experience.

Actively collaborating with the dev team to ensure quality and priorities are respected following agile methodologies.

I also collaborated with the support team to learn and improve their daily workflow, to think and create valuable content in order to sustain the business from a customer and strategy perspective.

Played a key role in both marketing and social media activities, while managing and coaching a team of junior designers.

Jul 2014Jul 2015

Senior UX & UI Designer

Dentsu Aegis Network

Responsible for the UX department, my role involved many activities, from supporting art directors and clients with ideation and brainstorming exercise leveraging research and design methods to deliver design solutions.

Actively involved in marketing campaign brainstorming sessions as ideas-creator. I played a mentor role for two designers as well as a design leadership role focussed on improving team-communication, design tools and ways to apply new technologies to a variety of projects.

Oct 2013Jul 2014

Product Designer - UI & UX

99designs

Responsible for the design interactions and user experience of a set of products. Worked on ideating and improving the UX experience while identifying new ways to learn from the end-users.

I worked with four different teams and on four different streams of work, which allowed me to develop some of my current strengths, like collaboration and inclusiveness. 

Define interactions, testing user interfaces, designing prototypes and solutions were the main daily activities.

May 2013Aug 2013

UI & UX Designer

Flint Interactive

Responsible for the entire UX department, I supervised and played a design role in every single UX project

Define UX flows, wireframes, prototypes and design solution some of my main duties.

Sept 2011Sept 2012

UI & UX Designer

Mentine

Fully responsible for providing design solution to clients requests.

Worked alongside the project manager, I shaped and conducted brainstorming session, defined and created design solutions while applying user research methodologies to the entire process.

Key front-end partner for a variety of projects, where I paired with engineers to deliver the end solution

Jun 2010Jul 2011

Product Designer - UI

Dada Spa

Responsible for the delivery of design solutions for a series of products.

Focussed on UI design and UX research, I designed and delivered brainstorming sessions, user interfaces and acted as key design member of a team +12 designers. 

Applied my thinking and design methods to continuously deliver new and innovative ideas.

Jul 2006May 2010

Web Designer & Editor

Dada Spa

Responsible for creating and managing a global set of landing pages. Designed and coded product campaigns to support the company expansion.

My role was primarily focussed on designing concepts for landing pages in +8 different languages, manage the online tool for those and create campaign marketing assets.