May 1995 - Present
John Langford & Co Ltd
Owner and CEO of this leading shirt and casual wear supplier under the Pierre Cardin , John Langford of London, Jac Tissot, Sangan, Piscador, Frederick Theak and Haines & BonnerBrands.
·Sourcing strategy from Asian and Middle East
·Brand, Design and marketing strategy
·Buying Company with 3i Venture Capital as Partners
·Restructuring and turnaround of the Company
·Securing Pierre Cardin Licence until 2010
·Growing businessturnover four fold.
- Brand development and re-positioning
Mar 1990 - Feb 1995
Miles UK Ltd
Managing Director of this subsidiary of Wunsche AG, Hamburg, Germany -
Importers and Distributors of Men’s and Children’s clothing.
·Marketing and sales strategies
·Sourcing of merchandise ranges
·Financial planning, budget setting
·Controlling agents, an internal sales force and negotiating with retailers and suppliers at the highest level
·Preparing a market report on the British market and convincing the Board of Wunsche to open a branch office and subsidiary of the Company in England
·Advising on the financial structure of the new Company and Branch Office
·Negotiating the acquisition of profitable businesses, e.g. Jefferson Ltd - Importers and Manufacturers of knitwear
Developing the UK turnover to £12m in a severe recession
Jan 1986 - Mar 1990
Offshore Contract Services Co Ltd
Managing Director and Partner of this business set up and established by myself in Seoul, Korea.I moved the Company to Hong Kong in 1986 for personal/financial reasons.The Company comprised of two divisions:
Agency:The Korean Office acted as Manufacturing Agent for 5 Companies:Gabicci Plc (Men’s Casual wear), Reggie & Co Ltd (Ladies Rainwear), Bodner Elem Ltd (Men’s Jackets and Raincoats), Coconut Club Toronto (Men’s Casual wear) and Rose Cloak, New York (Ladies Outerwear).
Contract Manufacturing:The Hong Kong Office was the base for Offshore Manufacturing in Sri Lanka, China and Indonesia.The products made included outerwear, shirts and jackets.The customers were American and included Pacific Trial Inc, Winer Industries Inc, Mod Maid, Lou Levy, IZOD Inc, Havoc Inc, ELC Corp, Kalika Merchandise Co, Gordon and Ferguson of Delaware Inc, Arbetman Bros, Derby Inc of San Francisco, Ship ‘N Shore and Lane Bryant, Turnover achieved was US$7m.
·Establishing my own trading business in Korea, by detailed study and interpretation of the Korean inward investment regulations, then establishing offices in Hong Kong and Sri Lanka
·Developing a quality based contract manufacturing business, reaching a turnover of US$7m.
Jan 1984 - Sep 1986
Pacific Buying & Marketing Services Ltd
1984 - 1986Pacific Buying and Marketing Services, Korea
·Managing the day-to-day development and activities of this very busy Agency and Production Control business
·Negotiating factory CMT prices and quota volumes
·Planning and executing the rapid development of the Company, which included setting quality control department, employing expatriate technicians, a fabric sourcing and testing department and a computer production control system with a mail box link to Liz Claiborne for overnight transmission of patterns and mail.
·Developing new business that involved meetings with Retailers and Importers from the USA at the highest level.The main customers were:Liz Claiborne Inc, Junior Gallery Inc, Braetan Inc, Jonathan Stone Inc, Britannia and Wm Barry.
·Developing the turnover from US$45m to US$110m through the rapid increase in services, support systems and quality control
Apr 1979 - 1984
Telemac (Hong Kong) Limited
1979 - 1984Telemac (Hong Kong ) Ltd, a Division of Wm Baird Plc, Hong Kong
Sales and Marketing Director
·Sales to UK Retail Customers of Wm Baird, including C&A, BHS, Debenhams, Littlewoods and GUS.Developing sales to new clients outside the UK, involving extensive travel in the USA.
·Sourcing of products from off-shore factories, negotiating CMT prices and supply of fabric.The countries principally dealt with were Korea, Thailand, Malaysia, Singapore and Indonesia.
Mar 1970 - 1979
A E ASPINALL Limited
A E Aspinall Group
Our family were 25% shareholders in the AE Aspinall Group.I joined on the understanding that I could develop the business, which I did in the roles of Sales Director A E Aspinall (70 - 70).Managing Director Meshtex Ltd (72 - 79) and Managing Director E Gifford Ltd (75 - 79).
·Negotiating sales of textile printing and dyeing machinery and floor and wallpaper printing machinery with the UK’s largest groups;e.g. Courtaulds, C.V., Tootal, Sanderson Fabrics etc.
·Setting up, budgeting and forming a marketing plan of Meshtex, a commission rotary engraving business
·Sales to BHS, C&A, GUS and various other wholesale customers
·Visiting the Far East to source and develop products for the customers
·Negotiating the purchase of garments from factories already researched and approved by myself, regularly visiting Hong Kong, Thailand, Taiwan, Korea, Malaysia, Singapore, Indonesia, Sri Lanka and Cyprus.
·Setting up and developing two new business concepts, achieving sales of £7m per annum
·Introducing Sanderson Fabrics to rotary screen printing, revolutionising their production
·Launching Laura Ashley into mechanically screen printing wallpaper and home furnishings
·Developing screen printing for the cushion floor industry, revolutionising technique and costs
1968 - 1970
Boots Pure Drug Co Ltd
Assistant Buyer / Management Traineebuying proprietary agriculture chemicals, marketing “own Brand” veterinary products and developing technical production. I attended courses on sales techniques, communicating for profit, retail marketing and computers as a Management Tool.
Sep 1965 - Jul 1968
B Sc Hons
I am looking for a challenging position in a Company that will benefit from my experience located in either
New Zealand or Hong Kong.
Sailing (Royal HK Yacht club), Swimming, Horticulture, Photography, Tennis and Skiing
Chief Executive – EntrepreneurAn Innovator, with in-depth knowledge of the Asian market.
I am a technically qualified Executive used to dealing at the most senior levels.I am tenacious by nature, persuasive, a good negotiator and manager with the necessary persuasive presence and professional credibility.
I have extensive and in-depth knowledge of Asian business, having been closely involved in the Market for over 30 years.I am well versed in skills needed to develop business with China and all Asian countries.