Regional Marketing Program Manager
Microsoft South East Asia
Designed, developed and executed a 5 regions, closed loop sales and marketing program to progressively reach out to 15,000 mid-sized companies in South East Asia. This involved preparing database taxonomy, call center scripts, website call to actions, in-country follow up actions, and milestones, preparation of all marketing materials, and execution of all sales training for both resellers and in-country sales teams.
Organized customer events in 5 regions
- Worked with call center to reach out to end users
- Trained resellers on specifics of the program
- Tracked each event’s success matrix