Download PDF


               Digital Marketing Passionate - Looking for a performance marketing position 


  • Affiliation
  • Copywriting
  • Website UX
  • eCommerce
  • Email Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Agency Relationship Management
  • Facebook Ads
  • Web Analytics and Reporting

Work Experience


Digital Project Manager

Neovia - VIE contract - Indonesia/Philippines
  • Manage and optimize strategic digital projects with local team, in line with their business priorities : websites, mobile applications, webmarketing campaigns, e-learning programs
  • Train local teams on key digital topics : workshops, e-learning programs, tutorials 

Online Marketing Consultant

SelfDrvn - Permanent contract - Kuala Lumpur, Malaysia
  • Plan, organize, post & publish content on social media outlets (blog, Facebook, Linkedin)
  • Media Budget Management & Performance Reporting
  • Plan, build, manage and execute marketing campaigns across Facebook & Linkedin
  • Read & analyse web usage statistics through Google Analytics, and recommend courses of action to maintain and improve visitorship metrics

Digital Marketing Manager

Falcon Agency - Permanent contract - Kuala Lumpur, Malaysia
  • Plan, build, manage and execute marketing campaigns across several channels to support consumer-facing marketing programs
  • Campaign budget management and drive performance in various marketing activities, including: paid search, campaign management, landing page optimization, etc.
  • Measure, monitor and report performance marketing effectiveness of all digital marketing campaigns, and assess against goals (ROI & KPIs) reporting to the project manager

Key Account Manager - French Market - Fixed term contract - London, UK

Responsible for recruitment of key transporters and conversion into sales turnover (60% increase in the number of transporters between August and November)

  • Develop and implement digital PPC campaigns (budget of 1000£/week)
  • Manage and post contents on social media outlets ensuring tone of voice consistency
  • Optimize landing pages with a 30% drop in bounce rate
  • Build and nurture relationships with Press and PR agencies

Digital Marketing Manager - Coty Prestige

Coty - Apprenticeship - Paris, France

Responsible for creating and implementing cross-channel digital marketing campaigns on European markets for Prestige division brands (Davidoff, Chloé, Jil Sander):

  • Create digital media briefs: content ideation, channels used, budget split, KPI set-up
  • Create Scope of Work, technical specifications, terms and conditions
  • Analyze cross-campaign KPIs and formulate actionable recommendations 
  • Highlights include increase in reach, awareness and engagement in all channels including 15% Facebook fan growth, 77% Twitter follower growth

Marketing & Sales Project Manager

Bel Group - Internship - Shanghai, China

Responsible for driving distributor sales to retailers in Beijing and Shanghai (Carrefour, Tesco, Auchan) and training retailers about product usage & content.

  • Increase distributor sales by 42% to retailers and analyze promotional campaigns' ROI
  • Benchmark dairy market in China and key competitors retail strategies
  • Train retailers teams about product knowledge & shelves assortment optimisation 

Junior Digital Marketing Manager

INS Global Consulting - Internship - Shanghai, China
  • Create & upload SEO-friendly contents on blog and social media channels: copywriting and translation from English to French
  • Create mock-up of the new revamped website and liaised with agency to implement it
  • Results: netlinking building that resulted in 45% increase in page views, 200 lead contacts collected and key pages referenced on the first page of SERP



Master's degree in Digital Marketing & E-commerce

Montpellier Business School - Top 10 Tier Business Schools

Business Plan & Business Model Canvassing of a start-up project; Social media strategy


Certificate in Chinese

Shanghai University of Finance and Economics (SUFE)

Advanced Chinese courses (Intermediate Level), Chinese culture and history


BSc (Hons) in Business Management - Double Degree with MBS

Sichuan University - China

Intensive Chinese learning courses, Chinese culture, Asian Economics


Preparatory Class to Enter Business School (French equivalent of CPGE)

Lycée Joachim du Bellay - Angers



Email Marketing Certified/ Inbound Marketing Certified

04/ 2016Present

Google Analytics & Adwords (Focus on Search & Video) & FB Advertising

Google Partners/ Facebook Blueprint E-learning Platform

HSK level 4 - Chinese Proficiency Assessment Test (six levels) - 252/300

06/ 2012Present

TOEFL - English Proficiency Assessment Test - 98/120