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Skills

Technical
  • Google Adwords
  • Google Analytics
  • Google Webmaster Tools
  • Wordpress
  • HTML & CSS (Intermediate)
  • Photoshop
  • Mention (social mention tool)
  • Mobile app (Codename One)
Digital marketing
  • Affiliation
  • Copywriting
  • Website UX
  • eCommerce
  • Email Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Agency Relationship Management
  • Social Media Marketing
  • Web Analytics and Reporting

Work Experience

09/2016

Online Marketing Strategist

Self Drvn - Permanent contract - Kuala Lumpur, Malaysia 
  • Plan, organize, post & publish content on social media outlets (blog, Facebook, Linkedin)
  • Media Budget Management & Performance Reporting
  • Plan, build, manage and execute marketing campaigns across Facebook & Linkedin
  • Read & analyse web usage statistics through Google Analytics, and recommend courses of action to maintain and improve visitorship metrics
04/201608/2016

Digital Marketing Manager

Falcon Agency - Permanent contract - Kuala Lumpur, Malaysia
  • Plan, build, manage and execute marketing campaigns across several channels to support consumer-facing marketing programs
  • Campaign budget management and drive performance in various marketing activities, including: paid search, campaign management, landing page optimization, etc.
  • Measure, monitor and report performance marketing effectiveness of all digital marketing campaigns, and assess against goals (ROI & KPIs) reporting to the project manager
  • Evaluate emerging technologies and trends. 
02/201512/2015

Key Account Manager - French Market

Anyvan.fr - Fixed term contract - London, UK

Responsible for recruitment of key transporters and conversion into sales turnover  (60% increase in the number of transporters between August and November)

  • Develop and implement digital PPC campaigns (budget of 1000£/week)
  • Manage and post contents on social media outlets ensuring tone of voice consistency
  • Optimise landing pages with a 30% drop in bounce rate
  • Build and nurture relationships with Press and PR agencies. (partnership with the removal news leading French blog "1001 cartons de déménagement") 
10/201310/2014

Digital Marketing Manager - Coty Prestige

Coty - Apprenticeship - Paris, France

Responsible for creating and implementing cross-channel digital marketing campaigns on European markets for Prestige division brands (Davidoff, Chloé, Jil Sander):

  • Create digital media briefs : content ideation, channels used, budget split, campaign-KPI identification 
  • Create Scope of Work, technical specifications, terms and conditions
  • Analyze cross-campaign KPIs and formulate actionable recommendations 
  • Highlights include increase in reach, awareness and engagement in all channels including 15% Facebook fan growth, 77% Twitter follower growth
01/201306/2013

Marketing & Sales Project Manager

Bel Group - Internship - Shanghai, China

Responsible for driving distributor sales to retailers in Beijing and Shanghai (Carrefour, Tesco, Auchan) and training retailers about product usage & content.

  • Increase distributor sales by 42% to retailers and analyze promotional campaigns' ROI
  • Benchmark dairy market in China and key competitors retail strategies
  • Train retailers teams about product knowledge & shelves assortment optimisation 
09/201212/2012

Junior Digital Marketing Manager

INS Global Consulting - Internship - Shanghai, China

Responsible for developing cross-channel digital strategy on the company with client conversion objective

  • Create & upload SEO-friendly contents on blog and social media channels: copywriting and translation from English to French
  • Create mock-up of the new revamped website and liaised with agency to implement it
  • Results: netlinking building that resulted in 45% increase in page views, 200 lead contacts collected and key pages referenced on the first page of SERP

Education

09/201006/2014

Master's degree in Digital Marketing & E-commerce

Montpellier Business School - Top 10 Tier Business Schools

Business Plan & Business Model Canvassing of a start-up project; Social media strategy

09/201212/2012

Intensive Training in SEO techniques & optimization

Gentlemen Marketing Agency - Shanghai
09/201212/2012

Certificate of Chinese

Shanghai University of Finance and Economics (SUFE)

Advanced Chinese courses (Intermediate Level), Chinese culture and history

09/201106/2012

BSc (Hons) in Business Management - Double Degree with MBS

Sichuan University - China

Intensive Chinese learning courses, Chinese culture, Asian Economics

09/200806/2010

Preparatory Class to Enter Business School (French equivalent of CPGE)

Lycée Joachim du Bellay - Angers 

Certifications

04/ 2016

Google Analytics & Adwords (Focus on Search & Video Advertising) & Facebook Advertising Certifications

Google Partners/ Facebook Blueprint E-learning Platform
06/2013

HSK level 4 - Chinese Proficiency Assessment Test ( six levels) - 252/300

06/ 2012

TOEFL - English Proficiency Assessment Test - 98/120