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Simon Dickson

​Empowering and motivating business leader. Develops company strategy, culture and people to achieve results.



I am a business leader with exceptional team development and management skills. My experience in business ownership and coaching along with the ability to lead and communicate at all levels has created a successful record of empowering people to maximise business success. Business and strategic planning in conjunction with experience in governance and driving company KPI's add to my ability to execute end to end business management.

Having started my own businesses and taken them through high growth, maturity and succession as well as consulting to businesses in a broad range of categories, I have developed a strong foundation of experience. With a strong understanding of B2C and B2B sales and marketing processes in both product and service offerings I specialise in driving top line growth.

Helping people improve their lives is my driver; as a leader by nature who thrives on team success, I am looking for a new opportunity to join a business and create great  outcomes for all stakeholders.

Work History

PowerGenius Ltd

Nov 2017Current

Sales Director

PowerGenius is a NZ Energy Management Software service provider.  We are at the leading edge of consumer and network energy management capability and intend on being a key technology in the development of how energy is managed in the future.

The Sales Director role is key in Go To Market Strategy and product development as well as building sales and service capability to ensure effective and sustainable growth. This is an exciting role with a global focus in  in a highly disrupted industry. 


Dec 2016Nov 2017

Business Strategist

Advisory.Works simplify business for CEOs and owners of medium to large companies that are privately held. Shortening the journey and get companies where they want to be faster and easier than they could do it alone. This is done collaboratively, working with clients to strengthen their leadership skills and support them to implement market-leading business processes.

The Advisory.Works core framework is called The Four Cornerstones of Strategic Execution and it revolves around the key drivers of business success: Culture, Strategic Intent, Disciplined Execution and High Performance Leadership.
It is this complete framework that has been recognised by a number of leading academic institutions, such as MIT in the USA, as one of the leading business frameworks in the world.


  • Strategic planning facilitation
  • Strategic execution  and leadership coaching
  • Business development
  • Product development: Sales strategy and coaching

Conversion Foundry

May 2016October 2016

Business Consultant

Christchurch marketing company specialising in creating business growth through online channels.  They have a team of specialists across SEO, CRO, Digital design, Adwords and Social media Marketing and offer a complete digital strategy, development and execution service.


  • Sales and Marketing innovation and strategy
  • New business development 
  • B2B sales
  • Processes and Workflow management
  • Recruiting
  • Company culture
  • Company restructure 
  • Change management

University of Canterbury

March 20162018

Post Graduate Student

The MBA program has been an opportunity to broaden business knowledge and learn new skills to apply to everyday business leadership.  Also to gain reinforcement of personal business experience by applying existing skills and knowledge in a different and often challenging environment. 

DGA Consultancy

March 2014Current


Business advisory company specialising in creating and managing business growth. Helping senior leadership and company directors manage change, and drive performance through people.

  • Business management
  • Sales and marketing strategies
  • Team performance and training
  • Coaching

HRV                            Sustainable Home Solutions Limited (Canterbury)

Dec 2007Feb 2016

Sales Director/ Business Owner


Board and Governance

Sales Directorship:

  • Business planning
  • Execute business plans, lead and manage achievement of targets
  • Resourcing
  • Sales and local market strategy
  • Management of Financial return's
  • Lead and execute company diversification and change management
  • Build high performing sales and leadership teams
  • New product launches and development
  • Operations and installations systems and procedures
  • Create and maintain a success focused, high energy company culture
  • Recruitment and progression planning

Customer service:

  • Development of customer service systems and processes
  • Product and customer service training
  • Hands on approach to customer resolution


  • Champion Canterbury business awards, runner up SME Retail 2013
  • Runner up Top gross sales Franchise 2014 & 2015 of 20 NZ franchises
  • Christchurch City Council Earthquake Award for services to the community
  • 25+ FTE
  • 18% Growth in revenue 2015
  • Multi million business
  • Our leadership team all national award winners
  • Grew from zero to 9500 customers in 8 years

HRV                               Warmco Otago Southland Ltd (Otago)


Managing Director/ Business Owner


  • Start up South Island's first HRV Franchise
  • Recruit and train staff across whole business
  • Create and maintain company culture
  • End to end establishment of new business
  • Board and governance
  • Leadership development
  • Product development
  • Local sales and marketing strategy
  • Operations and installations systems and procedures


  • Contributor to winning Deloitte Fast 50 2006 (HRV NZ Franchisor)
  • No1 NZ Franchise (Gross revenue) 2008
  • Runner up Top NZ Franchise 2007/2009
  • 25+ FTE
  • Sales manager, marketing manager and sales consultant all national award winners
  • Grew from zero to 8000+ Customers in 6 years

HRV Cristal Air International Ltd (Franchisor)


Sales Consultant/ Sales Manager


  • Achieving company sales targets
  • Recruiting and training of sales teams
  • Lead company culture
  • Reporting to Sales Director
  • Company interfaces
  • Field sales


  • Leading the highest performing sales team in NZ
  • Leading sales consultant in NZ
  • Drove sales standards and culture through all NZ franchises during high growth period

SV Galileo


First Mate

  • 2IC to captain in crew of 6 on a 145ft yacht
  • 9500 ocean miles sailed through Caribbean and Pacific

Self Exposure Ltd. Executive Adventures, Lake Wanaka


Owner Operator


  • Establish brand in local market
  • End to end start up
  • Design and produce product range
  • Sales and Marketing
  • B2B and B2C sales
  • Health and safety (in extreme environment)
  • Guide/Motivator/Leader


  • Established new income stream for local tourism and adventure companies
  • Created concept through to management of Motutapu Mountain bike race (became Icebreaker Motutapu event)
  • Corporate events
  • Created new helibiking product for the local tourism market

Edgewater Adventures Ltd


Guide/ Operations Manager 

  • Adventure guide for local and international tourists
  • Staff manager 8-12 FTE
  • Health and safety
  • Vehicle fleet management
  • Commercial jet boat driver
  • 2IC to business owner


Canterbury University


Postgraduate Diploma in Business Administration


Otago Boys High School





  • Leader: Led and motivated up to 50 FTE's at one time. Strong history in leadership in business and sport
  • Cultural champion: I drive culture to create success and an enjoyable environment for staff and customers
  • Recruitment: Experienced in recruitment and HR
  • Coach: Highly skilled in teaching and developing people to success
  • Initiator: Generate business growth through developing new people and opportunities
  • Sales and Business Development Professional: Experience in Direct and B2B Sales as well new product launch and development
  • Business acumen: 12 years experience in directing businesses
  • Communicator: A core strength. Able to communicate with people at all levels.
  • Integrity: Success in business driven through strong, honest and open relationships.

Life Experience and interests

Other life experiences:

  • Extensive world travel and work experience in Alaska/Asia/Europe
  • Established broad professional network
  • High cultural awareness and EQ


  • My family: Proud partner and father of 2 boys (9 and 6)
  • Outdoor adventure: Surfing, mountain biking, mountain running
  • All sports: Supporter and junior coach
  • Coastal yatchmaster and PADI diver
  • Patron; Canterbury Arts Festival