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Simon Dickson

​Empowering and motivating business leader. Develops company culture and people to achieve results in sales and service


Having driven my own companies over the past decade my current goal is to gain a senior leadership role in a growth focused business where I can develop sales, people and processes to exceed the company's goals and expectations.

I am a business leader with exceptional team development and management skills. My experience in training in leadership, sales and customer service and the ability to lead and communicate at all levels has created a successful record of empowering people to maximise business success. Business and strategic planning in conjunction with experience in governance and driving company KPI's add's to my ability to execute end to end business management.

As a business development specialist I have a strong understanding of B2C and B2B sales and marketing processes in both product and service offerings.

Work History


Dec 2016Current

Business Strategist

We simplify business for CEOs and owners of medium to large companies that are privately held. With over two decades of experience, Advisory.Works knows what works, and what doesn’t. We shorten the journey and get companies where they want to be faster and easier than they could do it alone. And we do it collaboratively, working with our clients to strengthen their leadership skills and support them to implement market-leading business processes.

Our core framework is called The Four Cornerstones of Strategic Execution and it revolves around the key drivers of business success: Culture, Strategic Intent, Disciplined Execution and High Performance Leadership.
Of course, you can’t have a great business without great leaders and overarching all of this is our Executive Leadership Framework, designed to grow the best business leaders in the world.
It is this complete framework that has been recognised by a number of leading academic institutions, such as MIT in the USA, as one of the leading business frameworks in the world – something we’re really proud of.

Conversion Foundry

May 2016October 2016

Business Consultant

Christchurch marketing company specialising in creating business growth through online channels.


  • Sales and Marketing innovation and strategy
  • New business development 
  • B2B sales
  • Processes and Workflow management
  • Recruiting
  • Company culture
  • Company restructure 
  • Change management

DGA Consultancy

March 2014Current


Business advisory company specialising in creating and managing business growth. Helping senior leadership and company directors manage change, and drive performance through people.

  • Business management
  • Sales and marketing strategies
  • Team performance and training
  • Customer service and experience training

HRV                            Sustainable Home Solutions Limited (Canterbury)

Dec 2007Feb 2016

Sales Director/ Business Owner


Board and Governance

Sales Directorship:

  • Business planning
  • Execute business plans, lead and manage achievement of targets
  • Resourcing
  • Sales and local market strategy
  • Management of Financial return's
  • Lead and execute company diversification and change management
  • Build high performing sales and leadership teams
  • New product launches and development
  • Operations and installations systems and procedures
  • Create and maintain a success focused, high energy company culture
  • Recruitment and progression planning

Customer service:

  • Development of customer service systems and processes
  • Product and customer service training
  • Hands on approach to customer resolution


  • Champion Canterbury business awards, runner up SME Retail 2013
  • Runner up Top gross sales Franchise 2014 & 2015 of 20 NZ franchises
  • Christchurch City Council Earthquake Award for services to the community
  • 25+ FTE
  • 18% Growth in revenue 2015
  • Multi million business
  • Our leadership team all national award winners
  • Grew from zero to 9500 customers in 8 years

HRV                               Warmco Otago Southland Ltd (Otago)


Managing Director/ Business Owner


  • Start up South Island's first HRV Franchise
  • Recruit and train staff across whole business
  • Create and maintain company culture
  • End to end establishment of new business
  • Board and governance
  • Leadership development
  • Product development
  • Local sales and marketing strategy
  • Operations and installations systems and procedures


  • Contributor to winning Deloitte Fast 50 2006 (HRV NZ Franchisor)
  • No1 NZ Franchise (Gross revenue) 2008
  • Runner up Top NZ Franchise 2007/2009
  • 25+ FTE
  • Sales manager, marketing manager and sales consultant all national award winners
  • Grew from zero to 8000+ Customers in 6 years

HRV Cristal Air International Ltd (Franchisor)


Sales Consultant/ Sales Manager


  • Achieving company sales targets
  • Recruiting and training of sales teams
  • Lead company culture
  • Reporting to Sales Director
  • Company interfaces
  • Field sales


  • Leading the highest performing sales team in NZ
  • Leading sales consultant in NZ
  • Drove sales standards and culture through all NZ franchises during high growth period

SV Galileo


First Mate

  • 2IC to captain in crew of 6 on a 145ft yacht
  • 9500 ocean miles sailed through Caribbean and Pacific

Self Exposure Ltd. Executive Adventures, Lake Wanaka


Owner Operator


  • Establish brand in local market
  • End to end start up
  • Design and produce product range
  • Sales and Marketing
  • B2B and B2C sales
  • Health and safety (in extreme environment)
  • Guide/Motivator/Leader


  • Established new income stream for local tourism and adventure companies
  • Created concept through to management of Motutapu Mountain bike race (became Icebreaker Motutapu event)
  • Corporate events
  • Created new helibiking product for the local tourism market

Edgewater Adventures Ltd


Guide/ Operations Manager 

  • Adventure guide for local and international tourists
  • Staff manager 8-12 FTE
  • Health and safety
  • Vehicle fleet management
  • Commercial jet boat driver
  • 2IC to business owner



  • Leader: Led and motivated up to 50 FTE's at one time. Strong history in leadership in business and sport
  • Cultural champion: I drive culture to create success and an enjoyable environment for staff and customers
  • Recruitment: Experienced in recruitment and HR
  • Coach: Highly skilled in teaching and developing people to success
  • Initiator: Generate business growth through developing new people and opportunities
  • Sales and Business Development Professional: Experience in Direct and B2B Sales as well new product launch and development
  • Business acumen: 12 years experience in directing businesses
  • Communicator: A core strength. Able to communicate with people at all levels.
  • Integrity: Success in business driven through strong, honest and open relationships.


Canterbury University


Masters in Business Administration (MBA)


Otago Boys High School



Life Experience and interests

Other life experiences:

  • Extensive world travel and work experience in Alaska/Asia/Europe
  • Established broad professional network
  • High cultural awareness and EQ


  • My family: Proud partner and father of 2 boys (8 and 5)
  • Outdoor adventure: Surfing, mountain biking, mountain running
  • All sports: Supporter and junior coach
  • Coastal yatchmaster and PADI diver
  • Patron; Canterbury arts festival