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Silvia Lopes

Senior Communications Consultant at SOAP and Co-Founder at Heat the street

ABOUT ME

My core focus and passion is in Branding and Communications, where I’ve been gaining professional experience in the past ten years.

I’ve been involved in the delivery of projects in Brand Design, Digital, CRM, Sales Promotions, Direct Marketing, Brand Activation, Advertising and Events.

Travelled the world, worked and lived abroad in Australia, Cambodia and London but now am happy that home is home.

English at business level as I’ve been working in international environment for the last three years.

Work History

SENIOR Communications Consultant 

SOAP - State of the art presentations
OCT 2015Present

Helping putting together the right and most engaging tone for brands, products, services and strategies for high-profile top management resources and blue-chip accounts.

Ensuring all critical information and promotional messaging is created and effectively communicated engaging with the audiences via storytelling for videos or throughout key moments such as presentations and events.

• Communications consultancy

• Story-telling and writing branded content

• Copywriting for advertising and promotional materials

• Script writing for brand/promotional/institutional videos

Clients: Pepsi Co, L'oreal, Reckitt Benckiser (USA), Heineken (Ireland), Informa D&B, Pernod Ricard, Lease Plan, Siemens, Gilead, Novartis, Worten, Arval, Millenium BCP.

Co Founder

HEAT THE STREET
Dec 2015Present

Co-Founder of Heat the Street – a social initiative which aims to encourage the donation of clothing, hanging coats on the street to be taken by those in need.

The project got all across the national news and I received a distinction in a national publication as “Personality of the year in Social causes”.

BRAND CONSULTANT

BIG FISH DESIGN - LONDON
FEB-2016JUL-2016

I was hired to manage two of the top three clients.

I’ve had an advisory role helping clients grow their share of markets by delivering outstanding B2C brands, packaging, digital communications and CRM programs enabling them to effectively connect with their customers and retain loyalty.

Clients:  Tyrrells and Dorset Cereals (recently acquired by Jordan’s International).

COMMUNICATIONS, MARKETING AND FUNDRAISING COORDINATOR

LET US CREATE CAMBODIA
JAN 2014DEC 2014

Worked at Let us Create Cambodia - an Australian and American registered NGO operating locally in Cambodia,  

• Developed and deployed the global Communication plan , Fundraising and Direct Marketing strategy

 Created and managed the delivery of successful fundraising campaigns.

 Set up international partnerships and gained the advocacy of an international celebrity.

PHOTOGRAPHER

Freelancer - australia
APR 2013Nov 2013

SENIOR ACCOUNT MANAGER / BRAND ACTIVATION

#1 brand gallery
mai 2012mar 2013

I created, managed and implemented brand activation projects and events that were exhibited/ experienced at the gallery.

Clients: MOCHE, Vogue, Samsung, Volkswagen

ACCOUNT MANAGER

BORN - BRANDING AND ACTIVATION
NOV 2010MAI 2012

Developed branding, advertising and communication strategy including planning, research, brand strategy and implementation for one major account and coordinated and managed several branding and brand live experience projects for other clients

Clients: Fundação EDP, Starfoods.

ACCOUNT manager

bbdo portugal / rmac design
fev 2007jul 2010

I managed several accounts to ensure continuous client satisfaction and expansion of the agency’s business. Developed proposals with clients to define and develop full-spectrum branding projects in packaging, illustration, editorial, industrial, retail, digital and direct marketing.

I was awarded for outstanding delivery of projects and went as a representative to the ADC*E awards in Barcelona.

Clients: ALTIS Hotels, ZON, Casa da Música, Moda Lx, CNB

Education

ba marketing and advertising

escs
20002004

training courses

Digital Branding and Engagement - Curtin University

Online Community Management 

Photoshop (CENJOR)

Graphic Design (CENJOR)

Portfolio