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Silvia Carcamo

*SENIOR ACCOUNT MANAGER   *MK EXPERT

Summary

Passionate about Communications and Digital Marketing. My versatility has allowed me to work in many different areas of Media, Advertising, Sales and Public Relations. Skilled professional with a strong background in various Brand & Sales related positions.

Dynamic and creative Social Media enthusiast with a working knowledge of creating engaging and strategic relationships with my clients.

CORE COMPETENCIES

Social media strategies Renewal  / Revenue retention Media Environtment
Real-time engagement  Eye to Detail VOD Experience

Work History

2017Now

Senior Account Manager

Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish, online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.

* Managing a large portfolio of Pro+ clients and optimize their profile and program with creative improvements.

* Top Performer: consistently exceeding client retention and revenue targets (renewals and up-selling objectives).

* Maintaining ongoing contact with every account assigned.

* Liaising between departments (SEO, Editorial, Brand and Marketplace) in order to improve the experience of the Spanish customers.

* Over-meeting quantitative and qualitative account improvement objectives and providing superior customer service.

* Designing webinars and mentoring my clients.

20152017

Media Services Coordinator- LATAM Supervisor

VUBIQUITY

* Responsible for the daily processing and management of digital assets from major movie studios for Domestic and International packages (Fox, Warner, NBCU, Sony, Paramount...).
* Supervising Traffic Services for all LATAM platforms as BLIM (Televisa), Cablevision, Cableonda, VTR, Izzi, TotalPlay, Oi, Bazuca...

* Liaising between Producers&Studios and our Finance Department to facilitate accounts being set up with Suppliers to enable content to be sent prior to payment (SVOD, TVOD, PVOD...)

* Ensuring the timely preparation and delivery of content and associated assets to designated services within the relevant Service Delivery team.

20132015

Content Supervisor/AE-AM

CRISPY MAKERS, Branded Content Agency

* Producing of Branded Content and managing accounts.
* Researching, writing, presenting and editing multiple original content items daily including the production of multimedia content, and interviews.
* Building social media calendars, posts, advertising and promotions across social media platforms and blogs.
* Collaborating with Graphic Designer to project manage implementation of SEO and Analytics for a new multi-lingual website, and on-going online projects.
* Executing a wide variety of tasks that involved: direct mail correspondence; brochures, language localization; email broadcast campaigns; outbound calls; marketing at trade fairs and events; public relations; customer communication; media advertisements; promotions and other marketing plans; and administration of the advertising budget.

20112012

Account Manager- Sales Extension Development

ATOMIC EVENTS

* Designing BTL (Below The Line) advertising strategies specialized in events, promotions and brand
experiences. (Coca-Cola, Toyota, and Stolichnaya).
* Event creation, organization, and supervision.
* Creating and distributing communications packages regarding program updates, product package
enhancements, direct marketing programs, and sales tools.
* Event pitches supervision for clients organization of internal company events.

20092010

Media Planner

Ganesh Global Media

* Liaising with the creative agency team, clients and consumers to develop media strategies and
campaigns (Telecinco, Postres Reina).
* In charge of market research and Sales Manager.
* Making decisions on the best form of media for specific clients and campaigns.
* Undertaking research and analyzing data using specialist industry resources.
* Identifying target audiences and analyzing their characteristics, behavior and media habits.
* Presenting proposals, including cost schedules, to clients.

20082009

Junior Account Executive

KETCHUM SEIS MADRID

* Assistant for Mc Donald's, Ikea and Ecovidrio managing fast time critical incidents with the media that represented a significant risk to the reputation of the organization.
* Assisting with the integration of public relations campaigns across multiple media.

Education

Bachelor in Journalism & Degree in Advertising and Public Relations

Complutense University of Madrid

Community Manager Official certificate

Spanish Distance Learning University

Languages

Spanish (Native) and English (C2)

References