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  • 45 Avebury Court Imber Street., London N1 5DD
  • (+44) 07761773214

Silvia Carcamo



Passionate about Communications and Marketing. My versatility has allowed me to work in many different areas of Advertising and Public Relations. Skilled professional with a strong background in various IT related positions.

Dynamic and creative social media enthusiast with a working knowledge of creating engaging and strategic content for many types of social channels.

 Performance analysis Real-time engagement Brand strategy
 Campaign evaluation Customer acquisition Referral traffic
 Response monitoring Product marketing Quality control
 Social media strategies Public Relations Competitive analysis

Work History

Aug 2015Nov 2015

Country Manager


* Spanish Market Research and Analysis of the Spanish consumers’ tastes in the industry (SWOT Analysis, Competitor Analysis, Pricing Analysis, Consumer Behaviour Analysis, etc.).

Online Marketing Research Analysis and Keyword Analysis for SEO purposes Marketing Campaigns.

Support (SEO, PPC, Affiliate Networks) and social media management (Facebook, Twitter, LinkedIn, Google +).

* English to Spanish Website Translation and Localisation.

* Website Development using Magento and WordPress. HTML and Coding skills developed.

* Spanish Trade Account Management (online and telephone sales).

Jan 2013Aug 2015

Content-Social Media Manager

CRISPY MAKERS, Branded Content Agency

* Producer of Branded Content and Project Manager. (Gil Stauffer, Un1kos, Gear Translations, Mind's Leading Dentistry).

* Researching, writing, presenting and editing multiple original content items daily including the production of multimedia content, interviews.

* Building social media calendar, posts, advertising and promotions across social media platforms and blogs.

* Collaborating with Graphic Designer to project manage implementation of SEO and Analytics for new multi-lingual website, and on-going online marketing projects.

* Design and implementation of online/offline marketing and communication plans: creating and implementing new marketing tools and promotional actions of our different products. Executing a wide variety of tasks that involved: direct mail correspondence; email broadcast campaigns; outbound calls; marketing at trade fairs and events; public relations; customer communication; media advertisements; promotions and other marketing plans; and administration of the advertising budget.

* Planning and writing the web content with appropriate use of language, grammar and spelling.


Account Manager- Sales Extension Development


* Designing BTL (below the line) advertising plans specialized in events, promotions and brand experiences. (Coca-Cola, Toyota and Stolichnaya).

* Event creation, organisation and supervision.

* Creating and distributing communications packages regarding program updates, product package enhancements, direct marketing programs, and sales tools.

* Event pitches supervision for advertising agencies and clients organization of internal company events.


Account Media Planner


* Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns. (Telecinco, Postres Reina)

* In charge of market research and Sales Manager.

* Making decisions on the best form of media for specific clients and campaigns.

*Undertaking research and analysing data using specialist industry resources.

* Identifying target audiences and analysing their characteristics, behaviour and media habits.

* Presenting proposals, including cost schedules, to clients.


Account manager and digital strategic


* Developing promotional campaigns and events in their entirety. (Lucky Strike, Mercedes-Benz, Monster, Harley-Davidson, L'Oreal, Domino's Pizza).

* Creating social media department publishing related content via top social media channels and monitoring conversation on social media properties.

* Managed online contests and giveaway.

* Promoting the visual presence of brands though different means.

* Responsible for recruitment of events staff,  and inducting them into their role and the company.


Junior Account Manager


* Assistant for Mc Donald's, Ikea and Ecovidrio.

* Writing engaging copy with attention-grabbing headlines for print and web use.

* Assisting with the integration of public relations campaigns across multiple media.

* Working extensively with major blue chip organisations and managing fast time critical incidents with the media that represented significant risk to the reputation of the organisation.



Degree in Advertising and Public Relations

Complutense University of Madrid

Degree in Journalism

Complutense University of Madrid

Community Manager Certificate

National University of Distance Education


Spanish (native)

English C2


Laura Lopez, Crispy Makers Founder,

Karel de Jongh, International Manager Gil Stauffer,