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Silvia Carcamo

*MEDIA SUPERVISOR *ACCOUNT MANAGER * COMMUNITY MANAGER

Summary

Passionate about Communications and Digital Marketing. My versatility has allowed me to work in many different areas of Media, Advertising and Public Relations. Skilled professional with a strong background in various Content related positions.

Dynamic and creative Social Media enthusiast with a working knowledge of creating engaging and strategic Content for many types of social channels.

CORE COMPETENCIES

Real-time engagement  Brand strategy Competitive analysis
Social media strategies Public Relations Response monitoring

Work History

2015Now

Media Services Coordinator- LATAM

VUBIQUITY

* Responsible for the daily processing and management of digital assets from major movie studios for Domestic and International packages.
* Supervising Traffic Services for all LATAM platforms as BLIM (Televisa), Cablevision, Cableonda, VTR, Izzi, TotalPlay, Oi, Bazuca...
* Organize, catalog, and maintain assets vault and library titles according with licenses and permissions improving the workflow with Programming and Service Delivery Departments.
* Coordinate and prioritize projects for Encoding team.
* Liaise between Producers&Studios and our Finance Department to facilitate accounts being set up with Suppliers to enable content to be sent prior to payment.
* Ensuring the timely preparation and delivery of content and associated assets to designated services within the relevant Service Delivery team.

20132015

Content Supervisor/Account Executive

CRISPY MAKERS, Branded Content Agency

* Producer of Branded Content and Account Executive for Gil Stauffer, Un1kos, Gear Translations, Mind's Leading Dentistry.
* Researching, writing, presenting and editing multiple original content items daily including the production of multimedia content, and interviews.
* Building social media calendar, posts, advertising and promotions across social media platforms and blogs.
* Collaborating with Graphic Designer to project manage implementation of SEO and Analytics for new multi-lingual website, and on-going online projects.
* Executing a wide variety of tasks that involved: direct mail correspondence; brochures, language localisation; email broadcast campaigns; outbound calls;marketing at trade fairs and events; public relations; customer communication; media advertisements; promotions and other marketing plans; and administration of the advertising budget.
* Planning and writing the web content with appropriate use of language, grammar and spelling.

20112012

Account Manager- Sales Extension Development

ATOMIC EVENTS

* Designing BTL (Below The Line) advertising plans specialized in events, promotions and brand
experiences. (Coca-Cola, Toyota and Stolichnaya).
* Event creation, organisation and supervision.
* Creating and distributing communications packages regarding program updates, product package
enhancements, direct marketing programs, and sales tools.
* Event pitches supervision for clients organization of internal company events.

20092010

Media Planner

Ganesh Global Media

* Liaising with the creative agency team, clients and consumers to develop media strategies and
campaigns (Telecinco, Postres Reina).
* In charge of market research and Sales Manager.
* Making decisions on the best form of media for specific clients and campaigns.
*Undertaking research and analysing data using specialist industry resources.
* Identifying target audiences and analysing their characteristics, behavior and media habits.
* Presenting proposals, including cost schedules, to clients.

20082009

Junior Account Executive

KETCHUM SEIS MADRID

* Assistant for Mc Donald's, Ikea and Ecovidrio.
* Writing engaging copy with attention-grabbing headlines for print and web use.
* Assisting with the integration of public relations campaigns across multiple media.
* Working extensively with major blue chip organisations and managing fast time critical incidents with
the media that represented significant risk to the reputation of the organisation.

Education

Bachelor in Journalism & Degree in Advertising and Public Relations

Complutense University of Madrid

Community Manager Official certificate

Spanish Distance Learning University

Languages

Spanish (Native) and English (C2)

References