Silvia Fernandez

Silvia Fernandez


Communication and Change Strategist

 Give me two weeks, and I will diagnose your communication needs to reshape your strategy and address key audiences with effective processes, while performing best communication and change practices. 

 I offer an innovative management perspective by dealing promotional vs. restrictive processes to customize and drive change. I also have practical skills and knowledge to help you enhance relations by creating confident and trustful environments that transforms your business in a successful climate. 

As a Senior Consultant I offer the following programs:

Communication Strategy Platform (policy, processes, impact measurement)

Sponsoring Management                                                                                                         

Change Assessments

Work experience

Work experience
Sep 2006 - May 2008

Change Management Consultant

Synapsis Colombia Ltda.

Leading Change Management Methodology in different IT projects solutions for the utilities industry:

  • Upgrade SAP software at Bogota Enterprise Aqueductand Drains system (EAAB), A leading company of utilities in Colombia.
  • CRM (Customer Relationship Management) software successful implementation in CODENSA S.A.; A leading company of utilities in the electric system in Colombia.
  • ERP (Enterprise Resource Planning) software implementation in ENACAL (Nicaraguan Enterprise Aqueduct and Drains national system)

Accomplishments:83% satisfaction for change management activities, editing information about change process, producing endomarketing activities to position change, trainning coordination, designing and executing team building workshops and conflict management

Apr 2004 - Mar 2006

Director of Corporate Communications

Pontifician Javeriana University
  • Designed communication strategy to liaise with key audiences (94% efficiency in Communicational processes)
  • Edited corporate dossier and producing institutional media for internal and external audiences (90% credibility and outstanding perception among audiences
  • Enhanced institutional image through marketing communication (increased free press in 150%; City campaign innovation)
Mar 1999 - Apr 2004

Director of Corporate Communications

Harinera del Valle
  • Designed successful communication strategy for change management programs during SAP and ISO 9002 implementations(93% satisfaction evaluated by 300 users)
  • Designed communication strategy aiming organizational goals (98% efficiency; 98% credibility and outstanding perception among audiences)
  • Enhanced branding and awareness by free press incidence in sponsorship management with Colombian Skating Team (increased 400% investment by publicity strategy)


Jan 2004 - Dec 2004


CIDEM, Rosario University
Apr 1995 - Dec 1996

Masters- Graduate Program

Autonoma de Occidente University
Jan 1986 - Jun 1991

Bachelor of Arts

Valle University, Communications School