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Summary

  • An established and driven Leader, Strategist, Digital Guru, and Sr. Sales Professional with a proven track record of success.
  • Bring to the table fresh ideas from both in and outside of the box thinking to engage within both the client and prospective client regard.
  • Approach each challenge with an open mind, often thinking outside the box to deliver the most desired results.
  • Demonstrate a deep understanding of team development, coaching, leadership, incentive driven performance planning, campaign structure, marketing, sales process, organizational structure, market needs and trends, competitive intelligence, and operational excellence.
  • Ability to simultaneously handle multiple tasks in a given time frame, and stretch all available resources to meet deadlines, however rigid.

Work experience

2017-07 Present

Director of Digital Marketing

Amazon.com

  • Planning and executing all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designing, building and maintaining the social media presence.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Identifying trends and insights, and optimizing spend and performance based on the insights.
  • Brain-storming new and creative growth strategies.
  • Planning, executing and measuring experiments and conversion tests.
  • Collaborating with providers and creating the landing pages and optimize user experience on various platforms.
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrumenting conversion points and optimizing user funnels.
  • Collaborating with the agencies, and other vendor partners.
  • Evaluating the emerging technologies.
  • Providing thought leadership and perspective for adoption where appropriate, ensuring they deliver ultimate ROI.
  • Co-managing the BDC of six, taking them from low productivity to high volume contact center building relationships.
  • Achieving a 50% Show and 50% Buy rate with the BDC.
  • Implementing the effective lead follow up and process handling.
  • Optimizing the CRM for best ROI.
2014-022017-06

Senior Manager, Marketing Communications

Amazon.com

  • Managed all public relations as well as internal and external communications.
  • Initiated the transition from a primarily print catalog producer to one of the Top 40 retailers in the country with over 75% of all sales coming from the website.
  • Developed a new online social community called, "Office Living" to capture and retain key demographic audience and incremental revenue.
  • Oversaw the output of the Internal Channel Marketing group consisting of 60 Designers, Editors, Copywriters and Production personnel.
2010-092014-01

Digital Marketing Consultant

Amazon.com

  • Aided in nearly $1.3 million in revenue generated.
  • Responsible for monthly and quarterly sales forecasts.
  • Recognized for generating HQL’s through cold calling and other channels of communication.
  • Prompted response to inbound inquiries, as well as, cold calls to prospective new clients.
  • Performed consultative analysis of potential and current client needs.
  • Excelled in relationship building, ensuring a smooth transition through the sales process.
  • Paid attention to detail when analyzing the needs of a prospect based on current solutions.
  • Provided quality follow up post-sale to ensure satisfaction and a smooth transition.
  • Consulted with prospective clients and current clients on best strategies and solutions to meet business objectives and increase ROI through matching products and services to needs.
  • Matched automotive dealerships with winning solutions and strategies for continued ROI.

Education

20072009

Master of Communication in Digital Media

University of Washington

20042007

Bachelor of Arts in Communication

University of Washington

Certifications

Accelerated Certificate Program

University of California

  • Digital Marketing

Google Adwords Certification

Google

Skills

9
SEO
10
Sales Process
9
Email Marketing
10
Brand Strategy
8
Vendor Relations
10
Digital Marketing
9
Lead Generation
9
Tactical Execution
9
Content Marketing
9
Strategic Direction
10
Customer acquisition
7
Effective Communication
10
Leadership and Management
9
Integrated Marketing Strategy
10
Team Cohesion and Development
9
Marketing Services Specialist­
9
Marketing Automation (Marketo, HubSpot, Salesforce)