Director of Digital Marketing
- Planning and executing all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Designing, building and maintaining the social media presence.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Identifying trends and insights, and optimizing spend and performance based on the insights.
- Brain-storming new and creative growth strategies.
- Planning, executing and measuring experiments and conversion tests.
- Collaborating with providers and creating the landing pages and optimize user experience on various platforms.
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrumenting conversion points and optimizing user funnels.
- Collaborating with the agencies, and other vendor partners.
- Evaluating the emerging technologies.
- Providing thought leadership and perspective for adoption where appropriate, ensuring they deliver ultimate ROI.
- Co-managing the BDC of six, taking them from low productivity to high volume contact center building relationships.
- Achieving a 50% Show and 50% Buy rate with the BDC.
- Implementing the effective lead follow up and process handling.
- Optimizing the CRM for best ROI.