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Work experience

Sep 2005Present

Director of Marketing & International Expansion

Admira Digital Networks

Admira Digital Networks (Admiradn) is leading the way in the deployment of digital signage networks in Spain. The company has seen strong growth in the marketplace for its products and services. Admiradn is currently working with partners in Brazil, Colombia, Chile, Dubai, Estonia, Korea, Mexico, United Kingdom, Venezuela, and the United States. Admira Digital Networks has collaborated with many companies in the implementation of digital signage networks across a variety of sectors that include retail, financial, transportation, government, and museum expositions. In the retail space, Admiradn’s Web-enabled software solutions have helped many organizations communicate, retain, and influence customer’s buying decisions at the point-of-sale by delivering with speed and flexibility multimedia content directly to any Internet-enabled system.

Jul 2005Present

International Sales

Serviz Iberica
  • International Operations / Sales director.
  • Marketing & CRM Manager.
  • Developing international expansion program.
Jul 1998Jun 2005

Business consultant

IBM BCS / PWC Consulting
IBM Global Business Services is the worlds largest consulting organization with a unique position at the intersection of business and technology.


Sep 1996Jun 1998


ESADE, as one of the top global centers of management education, is the leading Spanish Business School in MBA and Executive Education. ESADE also includes the number 1 undergraduate management program in Spain. ESADE has been ranked top international Business School by The Wall Street Journal.
Jan 1992Jun 1994


European University

European University (EU) is one of the world's top business schools recognized for the excellence of its students and faculty.

Sep 1990Dec 1991


AU's more than 5,000 undergraduates are a microcosm of the world's diversity. From across the United States and from more than 100 countries, they share a desire to shape tomorrow's world. AU actively promotes international understanding.



I am an international and dynamic individual who communicates in six languages and who has continuously met business targets in diverse and challenging environments. Currently I am living the startup experience in the digital signage software sector - Our company has achieved good results (profits, growth, clients, running circuits, R&D, prizes, international expansion) in its first 18 months. Previously, I was a senior business consultant (eBusiness, CRM, strategy & marketing) at Pricewaterhousecoopers consulting and IBM Business Consulting Services. In addition, I am currently teaching marketing, SEO, SEM, and information strategy classes at various universities and in-company workshops in Spain. I have a MBA from ESADE University and an BA from European University.


- Digital Signage partnerships

- International networking

- Online marketing

- Strategy & corporate management

- Start ups

- Cross border challenges and international careers