Bachelor of Arts, Public Relations
Illinois State University
2008 - Present
Marketing Director for the world's largest property group based on equity market capitalization of $59.6 Billion with investment interests in 124 shopping centers in 5 countries including 55 in the United States. Responsible for consumer and business marketing and communications for Westfield Wheaton, which is a 1.6 million square foot, 200+ business mixed-use retail and office property near Washington DC.
Developed marketing plan to increase leasing, traffic, and focus on the diverse ethnic market and increase NOI and ROI. Managed daily operations of center marketing department, including: implementing custom marketing programs, monthly ROI recap reporting, retailer productivity analysis and forecasting, property traffic analysis, B2B sales, management of customer experience, tenant relations, community outreach, government relations, special events, graphic creation/consultation, media relations, and developing the Westfield brand.
Responsible to expense management of any additional marketing subsidy funds granted and maintains accurate budgets and monthly forecasting
Member of center management team, with active role in coordinating and organizing center operations, security, housekeeping, leasing, management of vendors/contractors, and crisis management.
Responsible for all center market research, and facilitates producing shopper insights, research findings, market information and positioning/visioning.
Monthly event execution and traffic driving for national and local center promotions. Maintains media relations for the center and serves as spokesperson for marketing and economic trending.
Managed center digital business and internet marketing program including website updates, writing copy and creating content for email campaigns, growing email database, and social media management.
Business consultant for for national and regional retail and service companies focusing on marketing, customer service, sales, and business logistics.
2008 - 2011
Staff assistant for the Baltimore City Council. Responsibilities include community relations with neighborhood associations and attending board meetings of Community Benefits Districts, outreach program implementation, social media management, and citizen advocate.
2005 - 2008
Marketing Manager for the second largest U.S.-based publicly traded real estate investment trust (REIT) with approximately 200 million square feet of retail space and includes over 24,000 retail stores nationwide. Member of Mondawmin Mall management team, located in Baltimore, Maryland during center's redevelopment.
Developed marketing plan which utilized online tactics, CRM management, media relations, and brand management. Managed daily operations of center marketing department, including: budget, customer service and gift card program, email marketing program, tenant relations, community involvement, special events, crisis management, graphic creation/advisement, sales analysis and forecasting.
Responsible for creation, sales, implementation and management of large scale marketing programs/sponsorships with national business partners.
Worked with various levels of Baltimore City government to coordinate local programs and initiatives for West Baltimore communities including health fairs, housing fairs, job fairs, and voter registrations.
Managed marketing and public relations of mall's $80 million redevelopment including store openings, tenant relations and custom retailer programs.
Assisted in creation of custom collateral package and created custom sales material for leasing team.
Coordinated market research including analysis of focus groups and benchmark surveys.
Conducted crisis management and media relations related to center's redevelopment and affect on local community.
2004 - 2005
Owings Mills Sports Arena
Member of management team at large indoor sports complex. Managed center operations, retail marketing, organized sport leagues, supervised sales department for large social gatherings including catering services and event set up. Created custom marketing and sales material to increase traffic and sales.